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| 2. |
- Bele, Bolette, et al.
(författare)
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Lokale matprodukter, kundepreferanser og biologisk kulturarv : Oppsummering av en kundeundersøkelse i Gävleborgs län, Sverige og i Trøndelag Fylke, Norge
- 2020
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- Denne undersøkelsen er gjennomført innenfor rammen for Interreg-prosjektet «Biologisk kulturarvsom bærekraftig verdiskaper». Prosjektet har fokusert på det potensialet som småskala produsenterhar i å synliggjøre de natur- og kulturverdiene som er koblet denne typen matproduksjon.Forbrukerundersøkelsen som presenteres i denne rapporten ble gjennomført ved to utsalgssteder iSverige og to i Norge. I Sverige foregikk spørreundersøkelsen i Gävleborgs län, ved matfestivalenMoläta i Järvsö og ved setra Svedbovallen like utenfor Järvsö. I Norge ble den samme undersøkelsengjennomført i Trøndelag, ved Eggjenseteren i Snåsa og ved Mathallen Smak og Behag i Oppdal.Undersøkelsen ble gjennomført som en kombinasjon av spørreskjema og oppfølgende intervju. Itillegg er også resultater fra en pilotstudie ved Gregoriemarknaden i Sverige diskutert i rapporten.Forbrukerundersøkelsen fokuserer på fire hovedtemaer: a) hvordan informanten/kunden ser på dennetype bedrifter (företag) og hva de setter pris på ved besøket, b) hva kunden assosierer med det å handleslike lokale matprodukter, c) hvilke naturverdier og biologisk kulturarv de assosierer slike produktermed, d) hvilken bakgrunn kunden/informanten har.Omtrent halvparten av informantene i denne undersøkelsen svarer at de kjenner til selve begrepet«biologisk kulturarv». I og med at koblingen mellom lokale matprodukter og natur- og kulturarv ikkeer tydelig for alle kunder, bør det ligge et potensial i å formidle denne kunnskapen, slik at den kanbidra både til å styrke økonomien og bærekraften til virksomhetene. Resultatene viser også at mangeav kundene verdsetter den opplevelsen det er å besøke slike utsalgssteder. Dette inkluderer blantannet opplevelser knyttet frivillig arbeid (volonärer), drikke kaffe, oppleve spesielle landskap og hakontakt med dyr. Det sosiale samværet ved å besøke matfestivalen, markedet, setra eller det lokaleutsalgsstedet er også noe som påvirker kundenes opplevelse av produktene. Mange avinformantene/kundene i denne undersøkelsen viste seg å ha en indirekte/historisk geografisktilknytning til utsalgsstedet. Resultatene viser derfor at det kan være viktig å henvende seg tilutflyttere, hytteeiere og andre lokale/regionale turister/turistaktører for å danne seg et godtkundegrunnlag både for produktene og opplevelsene som tilbys.Våre resultater viser at salget av lokale matprodukter må anses å være en del av denhelhetsopplevelsen som tilbys. Produktene, til sammen med opplevelsene og aktivitetene må derforsees på som en pakkeløsning som kundene er villige til å betale for. Småskala matprodusenter børderfor sette fokus på helheten og ikke bare fokusere på kvaliteten til matproduktene.
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| 3. |
- Bonow, Madeleine, 1971-, et al.
(författare)
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Gastronomy and tourism as a regional development tool- the case of Jämtland
- 2012
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Ingår i: Advances in Food, Hospitality and Tourism. - 2043-8907. ; 2:1, s. 2-10
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Tidskriftsartikel (refereegranskat)abstract
- This article highlights how farm dairies in Jämtland combine gastronomy and tourism as an integral part or a component in their marketing strategies. These activities have been promoted and supported by authorities and NGO’s. Farm dairies contribute to tourism by producing gastronomic products that can be served by local restaurants and hotels, but they are also visiting targets for tourists and create important work opportunities in the villages. As a precursor in using gastronomy and tourism to promote regional development the experiences of Jämtland are of a high relevance for the future development in Sweden
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| 4. |
- Bonow, Madeleine, 1971-, et al.
(författare)
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Kalixlöjom - an institutional analysis of the application and implementation of Sweden's first PDO
- 2013
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Ingår i: Spanish journal of rural development. - 2171-1216 .- 2172-2277. ; 4:4, s. 59-66
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Tidskriftsartikel (refereegranskat)abstract
- The use and implementation of Geographical Indications (GI) is a wellestablished practice in most EU countries. Previous studies show thatthe use of PDOs and PGIs is directly related to previous experiencesas well as the relative importance of the agro-food sector in a country'seconomy. In the case of Sweden, the agro-food sector has beenoriented towards continuous structural rationalization since at least the1930's. However, the transformation pressure exerted by a risingcompetitive level in the market, that emanates both from global aswell as regional European sources led to the adoption of newstrategies. These strategies entail the on-farm elaboration of farmproduce, the diversification of activities as well as the use ofcertification schemes. In the case of Kalixlöjrom, the strategy selectedwas the adoption of a PDO, as a way of entering a valorisation processfor export purposes as well as defending the product against dislojalcompetition of products with less quality. As this is the firstexperience with a PDO in Sweden, the case of Kalixlöjrom caviaroffers a rare opportunity to understand the actual problems inimplementing a policy tool developed by Southern European countriesin a country like Sweden. Thus the article highlights the institutionaland structural shortcomings discovered in this process and offers newknowledge and reflections valuable for the future adaptation andimplementation of previously unknown policy instruments
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| 5. |
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| 6. |
- Box, Marcus, 1972-, et al.
(författare)
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Both a Cooperative and Multinational – International Market Strategies of Danish-Swedish Arla MD
- 2021
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Ingår i: Beyond Borders. - Huddinge : Södertörns högskola. - 9789189109612 - 9789189109629 ; , s. 323-344
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Bokkapitel (refereegranskat)abstract
- This chapter studies the internationalization of the Swedish–Danish dairy corporation Arla. During a period of 100 years the dairy sector went from being at the focus of national and regional interest, the industry has become global. In some geographical markets, or in particular market areas, these transnationals – corporations as well as cooperatives – may compete fiercely, and their growth strategy is often to merge with or acquire local producers. However, these multinational firms also actively cooperate in other areas (e.g. in branding or distribution) or on other geographical markets. This may take the form of strategic alliances, such as joint ventures. Thus, coopetition – cooperation and competition – has been a common recent strategy. In the case at focus in this study, Arla Foods a.m.b.a. mergers are conducted with cooperatives in European countries, while businesses that are located further away are taken care of through exports and joint ventures. The main contribution of this article is that it employs internationalization theory and places the globalization of cooperatives in the middle of the academic discussion about internationalization. A recommendation for further studies is to both dig deeper into the changing nature of cooperatives historically, but also to look closer at the strategic deals that global expansion of cooperatives is based on.
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| 7. |
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| 8. |
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Challenges for the New Rurality in a Changing World : Proceedings from the 7th International Conference on Localized Agri-Food Systems
- 2016
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Proceedings (redaktörskap) (refereegranskat)abstract
- Challenges for the New Rurality in a Changing World was the title of the 7th International Conference on Localized Agri-Food Systems. The contributions in this volume are written by conference participants. The themes highlighted relate to four topics. The first topic refers to various aspects of the articulation of the New Rurality and its challenges and opportunities, with a specific focus on the Nordic countries, the countries surrounding the Baltic Sea, and the Eastern European Countries. Also in focus is the role of knowledge in the promotion of rural development and ‘glocal’ links as enablers of opportunities and sources of challenges in relation to entrepreneurship and rural development – in theory and practice in particular Europe and the Americas. The second topic highlights various aspects of territorial governance and localized agri-food systems in particular Europe, North and South America. The third topic relates to the impact of the market on localized agri-food systems, with a special focus on short food chains, public procurement and tourism. The fourth and final topic highlights questions related to the connection between localized agri-food systems and the environment. Special interest was devoted to possible synergies, (organizational) innovations and challenges between localized agri-food systems and environmental benefits, proposing agroecology as a framework for action in the transition from conventional production to more sustainable agro-food production systems.
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| 9. |
- Degerstedt, Lars, et al.
(författare)
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Rural Wikinomics : Communication, Sharing and Value CoCreating – Social Technologies and Rural Development
- 2016
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Ingår i: Challenges for the New Rurality in a Changing World. - Huddinge : Södertörns högskola. - 9789198060713 ; , s. 45-46
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Konferensbidrag (refereegranskat)abstract
- Over the last decades a great effort for rural development policies in Sweden has been to find windows of opportunity for the future, to promote new types of enterprises, to support farm and firm diversification, to identify novel business models and in general promote growth. But while many concrete measures have focused on lowering the entry barriers to the market and support the supply side of the rural economy, a glimpse on the emerging technological paradigm, e.g. internet based development and social technologies, indicates that new solutions are possible. In this article we address the following question: Can Alternative Food Networks (AFNs) in combination with social technologies promote rural entrepreneurship and economic growth?
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| 10. |
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Food and Rurality in Europe : Economy, Environment and Institutions in Contemporary Rural Europe
- 2014
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Samlingsverk (redaktörskap) (refereegranskat)abstract
- This book is the result of a workshop about localized agri-food systems held at biannual conference of the International Farming Systems Association in 2010. All articles depart from the reality experienced by rural agents in Europe. Some of the main concerns of rural Europe today include institutional and cultural questions, socio-economic perspectives as well as urgent environmental topics. All of these perspectives are present in this book.A common point of departure of most articles is small scale agriculture and/or local food production. Several of the contributions highlight the growing concerns about food freshness and food security, which are often linked to a demand for traditional cuisine. Some chapters also underline the importance of cooperation between small-scale farmers and food artisans, including their market and branding strategies. European and international branding/quality schemes, such as PDO/PGI, regional trademarks and the Ark of Taste are thoroughly analyzed and linked to the articulation of localized agri-food systems. The contributions also highlight an interesting contrast in the perception of “local” and the strategies of territorial organization used in in different parts of Europe.
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