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Träfflista för sökning "AMNE:(SOCIAL SCIENCES Business and economics) ;srt2:(2010-2011);mspu:(chapter);lar1:(hhs)"

Search: AMNE:(SOCIAL SCIENCES Business and economics) > (2010-2011) > Book chapter > Stockholm School of Economics

Result 1-10 of 76

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1.	Svensson, Jakob, et al. (author) Local Accountability Improves Health Services 2010 In: Institutional Microeconomics of Development. - Mass. : MIT Press. - 9780262014069 Book chapter (other academic/artistic)
2.	Söderberg, Marie, 1953-, et al. (author) Introduction: Dynamics of Change 2010 In: Japan’s Politics and Economy. - Abingdon, New York : Routledge. - 0415547520 - 0203861876 ; , s. 1-19 Book chapter (other academic/artistic)
3.	Söderberg, Marie, 1953-, et al. (author) Conclusion: Perspectives on Change 2010 In: <em>Japan’s Politics and Economy</em>. - Abingdon, New York : Routledge. - 0415547520 - 0203861876 Book chapter (other academic/artistic)
4.	Flodén, Martin, et al. (author) Svensk stabiliseringspolitik 2011. - 9 In: Marknad och politik. - Stockholm : SNS förlag. - 9789186203757 Book chapter (other academic/artistic)
5.	Jutterström, Mats, et al. (author) CSR, legitimitet och effektivitet 2011. - 1 In: Företagsansvar. - Lund : Studentlitteratur. - 9789144068794 Book chapter (other academic/artistic)
6.	Söderberg, Marie, 1953- (author) Foreign aid as a tool for peace buildning : is the goal security or poverty reduction? 2010 In: Japan’s politics and economy. - London : Routledge. - 0415547520 - 0203861876 Book chapter (other academic/artistic)
7.	Nilsson, Henrik, 1971- (author) Hållbar ägarstyrning 2011. - 1 In: Hållbar utveckling. - Lund : Studentlitteratur AB. - 9144075324 - 9789144075327 ; , s. 21-30 Book chapter (other academic/artistic)
8.	Schilling, Annika, 1976-, et al. (author) Osynliga händer och synligt resultat : om kommunikationskonsulters arbete 2010 In: Företag och medier. - Malmö : Liber. - 9789147094455 ; , s. 192-208 Book chapter (other academic/artistic)
9.	Hjalmarson, Hanna, et al. (author) Marketing to Consumers in Different Shades of Green : The Case of Chiquita Bananas/Rainforest Alliance 2010 In: Corporate Social Responsibility. - Stockholm : Santérus Academic Press Sweden. - 9789173350129 ; , s. 121-146 Book chapter (peer-reviewed)abstract This paper revolves around Swedish consumers’ perceptions of a TV marketing campaign informing about the certification of Chiquita bananas by the non-profit organization Rainforest Alliance. The certification means that Chiquita bananas have become more environmentally friendly, though not as friendly as to be marketed as ecological in Sweden, making this an interesting case to study. Through interviewing and surveying banana purchasers in the store, it was found that awareness of the campaign had a positive influence on the chain of advertising effects, but that more ecologically aware consumers, as well as consumers more sceptical to advertising, were less inclined to purchase, and had a more negative attitude to, the Chiquita brand. However, there was no relation between ecological awareness and ad scepticism in this sample. Implications for the marketing of (more or less) green products are discussed.
10.	Furusten, Staffan, 1964-, et al. (author) CSR och konsultsektorn : Vad erbjuds och av vilka? 2011. - 1 In: Företagsansvar - CSR som managementidé. - Lund : Studentlitteratur. - 9789144068794 ; , s. 85-102 Book chapter (other academic/artistic)

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Result 1-10 of 76

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Type of publication: book chapter (76)Undo refine

Type of content: other academic/artistic (73); peer-reviewed (3)

Author/Editor: Lind, Johnny (6); Kraus, Kalle (4); Werr, Andreas (4); Håkansson, Håkan (3); Strömsten, Torkel (3); Englund, Peter (3); show more...; Kallifatides, Markus (3); Kjellberg, Hans (3); Brunsson, Nils (2); Wennberg, Karl (2); Furusten, Staffan, 1 ... (2); Richtnér, Anders (2); Axelson, Mattias (2); Egels-Zandén, Niklas ... (2); Strannegård, Lars (2); Teigland, Robin (1); Hellman, Niclas (1); Samuelsson, Mikael (1); Mårtensson, Pär (1); Brunsson, Nils, 1946 ... (1); Åhlström, Pär (1); Rovira Nordman, Emil ... (1); Andersson, Per (1); Hertz, Susanne (1); Axelsson, Björn (1); Johansson, Mattias (1); Markendahl, Jan (1); Nyberg, Anna (1); Lundahl, Mats (1); Berglund, Johan (1); Sjögren, Hans (1); Araujo, Luis (1); Wijkström, Filip (1); Flodén, Martin (1); Björkman Nyqvist, Ma ... (1); Tell, Fredrik (1); Autio, Erkko (1); Mattsson, Lars-Gunna ... (1); Svensson, Jakob (1); Cäker, Mikael, 1972 (1); Hjalmarson, Hanna (1); Ardenfors, Matilda (1); Björk, Tomas (1); Lindholm, Cecilia, 1 ... (1); Sjögren, Ebba (1); Pathak, Saurav (1); Lerpold, Lin (1); Sjöström, Emma (1); Metzger, Daniel (1); Ljungqvist, Lars (1); show less...

University: Stockholm School of Economics (76)Undo refine; Stockholm University (14); University of Gothenburg (3); Uppsala University (2); Mälardalen University (2); Umeå University (1); show more...; Royal Institute of Technology (1); Linnaeus University (1); show less...

Language: English (45); Swedish (31)

Research subject (UKÄ/SCB): Social Sciences (76); Natural sciences (1); Medical and Health Sciences (1)

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