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Sökning: LAR1:hh > Högskolan i Halmstad > Blekinge Tekniska Högskola > (2012)

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1.
  • Ghannad, Navid, 1975-, et al. (författare)
  • Change of entrepreneurial agenda in a core competence context : exploring the transformation from technology focus to market focus
  • 2012
  • Ingår i: International Journal of Entrepreneurial Venturing. - Olney : Inderscience. - 1742-5360 .- 1742-5379. ; 4:2, s. 148-167
  • Tidskriftsartikel (refereegranskat)abstract
    • The newest small firms – the start-ups in general and the international new ventures (INV) in particular – face major difficulties from the beginning. Not only do they need to bring competitively unique products to a new, highly competitive market, but they also must be successful in convincing customers of their products' benefits. This ultimate small firm test is in fact very similar to the criteria that define the core competence concept. Still, core competence matters have historically been delimited to large, preferably diversified companies. In this paper, we apply core competence theory and entrepreneurship theories on a small firm's empirical context. We concentrate on technology focused INVs and on the change, or transformation, these start-ups must complete in order to adopt a more market-oriented focus. Without the transformation, we argue, the small firm will not be able to expand. The purpose of the paper is to explore parts of the processes changed during the transformation and to enhance our understanding of core competence applicability on small companies. We formulate propositions, empirically guided and theoretically anchored, that describe four different components that facilitate the small firm technology-to-market transformation.
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2.
  • Søilen, Klaus Solberg, et al. (författare)
  • Key success factors for Ericsson mobile platforms using the value grid model
  • 2012
  • Ingår i: Journal of Business Research. - New York : Elsevier. - 0148-2963 .- 1873-7978.
  • Tidskriftsartikel (refereegranskat)abstract
    • This research aims to illustrate the value grid framework in a multinational company: Ericsson Mobile Platforms AB (EMP). How does the value grid model help to define the organization's Key Success Factors (KSF)? For this case study, the value grid concept proves to be a valuable heuristic tool to locate opportunities that are not evident when applying a traditional value chain approach. The value grid approach allows firms to identify opportunities and threats in a more explicit way than with the traditional value chain model. One year after the data was collected in 2007, ST Microelectronics and Ericsson merged their wireless semiconductor businesses with the goal of creating the industry's strongest product offering in semiconductors and platforms for mobile applications. The reasons for the merger can be seen directly from the value chain analysis. The new company, which is named ST-Ericsson, can now identify indirect ways of influencing demand by playing a coordinative role with network operators.
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  • Resultat 1-2 av 2
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tidskriftsartikel (2)
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refereegranskat (2)
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Søilen, Klaus Solber ... (1)
Ghannad, Navid, 1975 ... (1)
Ljungquist, Urban (1)
Kovacevic, Mauricio ... (1)
Jallouli, Rim (1)
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Engelska (2)
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