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Social media, value creation and appropriation : the business model of fashion bloggers in Sweden
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- Pihl, Christofer (author)
- Stockholms universitet,Marknadsföring,Stockholm University, Faculty of Social Sciences, School of Business, Marketing
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- Sandström, Christian (author)
- Chalmers University of Technology
- (creator_code:org_t)
- 2011
- 2011
- English.
- In: 12th International Continuous Innovation Network (CINet) Conference, Arhus, Denmark, 11-13 September.
- Conference paper (peer-reviewed)
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Business studies
- Företagsekonomi
- företagsekonomi
- Business Administration
Publication and Content Type
- ref (subject category)
- kon (subject category)
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- Jönköping University
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