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Mediating a repositioned corporate brand at the service encounter : brand building in a Swedish insurance company
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- Boström, Gert-Olof, 1959- (author)
- Umeå universitet,Handelshögskolan vid Umeå universitet (USBE)
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- Isberg, Sofia, 1966- (author)
- Umeå universitet,Företagsekonomi
- (creator_code:org_t)
- Athens Institute for Education and Research (ATINER), 2010
- 2010
- English.
- In: Contemporary issues in brand research. - : Athens Institute for Education and Research (ATINER). - 9789606672682 ; , s. 47-58
- Book chapter (peer-reviewed)
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Business studies
- Företagsekonomi
- företagsekonomi
- Business Studies
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- ref (subject category)
- kap (subject category)
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