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- Jagtap, Santosh, et al.
(författare)
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Design for the BOP and TOP markets: Strategies used by the design students
- 2013
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Konferensbidrag (refereegranskat)abstract
- The base (BOP) and the top (TOP) of the world income pyramid represent the poor people and the people from developed countries, respectively. About two-fifths of the world population can be categorized as poor. Poverty is a trap because children born to poor parents are likely to grow up to be poor adults. In recent years, a poverty reduction approach that combines business development with poverty alleviation has received attention. The design of products for the BOP is an important ingredient of this poverty reduction approach. While companies are beginning to address the product needs of the BOP, there is limited practical and theoretical knowledge to support them. The current understanding of the design for the BOP is limited. This study aims at exploring the differences between the design strategies used by the industrial design students in designing products for the BOP and TOP markets. The results indicate the differences between their design strategies (i.e. problem driven strategy, solution driven strategy) in designing products for the BOP and TOP markets. We have discussed the implications of the findings for design practice and education. In particular, we have discussed how university-based design projects for the BOP can help in developing students’ different design skills.
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| 2. |
- Jagtap, Santosh, et al.
(författare)
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Ideation Metrics: Interdependency between Average Novelty and Variety
- 2012
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Ingår i: DS 70: Proceedings of DESIGN 2012, the 12th International Design Conference, Dubrovnik, Croatia. - 1847-9073. - 9789537738174 ; , s. 1881-1892, s. 1881-1892
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Konferensbidrag (refereegranskat)abstract
- Abstract in Undetermined The importance of ideation in the conceptual design phase has been widely accepted. Shah et al. (2003) developed four key metrics for evaluating a designer’s exploration and expansion of design space. The four metrics are: novelty, variety, quality, and quantity of designs. The mean of novelty scores of ideas in a set (i.e. Average Novelty - AN) has also been used in some ideation studies. However, many of the studies that have computed AN and variety, have not examined the interdependency between them. This research aims at examining the interdependency between AN and variety.
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