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2011 Baltic Congress on Future Internet and Communications
- 2011
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Proceedings (redaktörskap) (refereegranskat)abstract
- The proceedings contain 36 papers. The topics discussed include: evolutionary future Internet service platforms enabling seamless cross layer interoperability; taxonomical approach to the deployment of traceback mechanisms; a novel model for social networks; quality of experience based optimization of heterogeneous multimedia sessions in IMS; aquarema in action: improving the YouTube QoE in wireless mesh networks; on synthesis of dependable MAC protocol for two real-world WSN applications; enterprise security perimeter - e-mail server protection; an ontology approach to development of inter IHS communication subsystem ontology for intrusion handling systems in wireless LANs; a comparative study on cost-benefit analysis of fiber-to-the-home telecommunications systems in Europe; calculation of transmission probability in heterogeneous ad hoc networks; and performance analysis of non-beaconed IEEE 802.15.4 for high-confidence wireless communications.
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2012 2nd Baltic Congress on Future Internet Communications
- 2012
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Proceedings (redaktörskap) (refereegranskat)abstract
- The following topics are dealt with: smart applications; next generation WLAN; broadband infrastructure; network performance; network security; user-centric solutions; wireless systems; Internet of things; smart spaces; analog integrated circuits; traffic analysis; SoC; routing; and protocols. © 2012 IEEE
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- Aagerup, Ulf, 1969-
(författare)
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The Impact of User Weight on Brands and Business Practices in Mass Market Fashion
- 2010
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Licentiatavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Overweight people claim to be mistreated by the fashion industry. If they were, it would be in line with branding theory supporting the idea of rejecting fat consumers to improve user imagery for fashion brands. However, fashion companies do not confess to such practices.To shed some light on the subject, I have conducted two studies.The first attempts to illustrate what effect, if any, user imagery has on fashion brands. It is an experiment designed to show how the weight of users affects consumers’ perceptions of mass market fashion brands. The findings show that consumers’ impressions of mass market fashion brands are significantly affected by the weight of its users. The effect of male user imagery is ambiguous. For women’s fashion on the other hand, slender users are to be preferred.In the second study I examine what effects these effects have on assortments. I compare the sizes of mass market clothes to the body sizes of the population. No evidence of discrimination of overweight or obese consumers was found -quite the contrary.The reasons for these unexpected findings may be explained by the requirements a brand must fulfil to make management of the customer base for user imagery purposes viable. The brand must be sensitive to user imagery; a requirement that mass market fashion fulfils. However, it must also be feasible for a company to exclude customers, and while garment sizes can be restricted to achieve this, the high volume sales strategy of mass market fashion apparently cannot.
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- Aagerup, Ulf, 1969-
(författare)
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The influence of real women in advertising on mass market fashion brand perception
- 2011
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Ingår i: Journal of Fashion Marketing and Management. - Bingley : Emerald Group Publishing Limited. - 1361-2026 .- 1758-7433. ; 15:4, s. 486-502
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: The purpose of this paper is to investigate how the weight of ideal users affects the perception of mass market fashion brands. Design/methodology/approach: An experiment was carried out in which 640 university students replied to a web survey, rating the brand personality of jeans and shirts according to Aaker's Big Five construct. The garments were worn by thin, overweight, and obese models. Findings: The findings show that consumers' impressions of mass market fashion brands are significantly affected by the weight of ideal users. Slender models lead to the most positive brand perception followed by obese models. Overweight user imagery is for pure fashion brand building the least attractive kind. Research limitations/implications: A limitation of this study is the use of convenient student samples. Consequently, the generalization of the results beyond this convenience sample may be limited. It is further possible, even probable, that high fashion would suffer more from the negative imagery of overweight and obese users than mass market fashion. It would therefore be interesting to replicate this experiment using clothes of higher fashion grade and price. Practical implications: The demonstrated effects of user imagery support the industry practice of slim ideal female imagery. Social implications: The results inform the debate over skinny models vs real women in advertising. Originality/value: Previous research regarding the effectiveness of real women in advertising has been inconclusive. This paper demonstrates not only that model weight affects consumers' brand perception, but also how.
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- Aagerup, Ulf, 1969-
(författare)
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To sell or not to sell : Overweight users’ effect on fashion assortments
- 2010
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Ingår i: Journal of Brand Management. - Basingstoke : Palgrave Macmillan. - 1350-231X .- 1479-1803. ; 18:1, s. 66-78
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Tidskriftsartikel (refereegranskat)abstract
- Overweight people claim to be mistreated by the fashion industry. Fashion companies disagree. Despite the controversy, actual research has been scarce. This study compares the sizes of clothes that the four leading mass-marketing fashion retailers in Sweden offer to the body sizes of the population. Although branding theory would support the idea of rejecting fat consumers to improve user imagery for fashion brands, such practices were not evident. The main contribution of this article is that it provides the first quantified empirical evidence on the theory of typical user imagery. In the discussion, it is posited that, although mass-market fashion brands should be susceptible to negative user imagery related to overweight and obese users, the companies avoid such problems by making garments that are not directly attributable to a specific brand, thus mitigating the negative effect of overweight and obese user imagery. © 2010 Macmillan Publishers Ltd.
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| 9. |
- Aceto, Luca, et al.
(författare)
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A rule format for unit elements
- 2010
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Ingår i: SOFSEM 2010. - Berlin : Springer Berlin/Heidelberg. - 9783642112652 - 9783642112669 ; , s. 141-152
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Konferensbidrag (refereegranskat)abstract
- This paper offers a meta-theorem for languages with a Structural Operational Semantics (SOS) in the style of Plotkin. Namely, it proposes a generic rule format for SOS guaranteeing that certain constants act as left- or right-unit elements for a set of binary operators. We show the generality of our format by applying it to a wide range of operators from the literature on process calculi.
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| 10. |
- Aceto, Luca, et al.
(författare)
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Decompositional Reasoning about the History of Parallel Processes
- 2010
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- Decompositional reasoning aims at automatically decomposing a global property of a composite system into local properties of (possibly unknown) components. In concurrency theory, decompositional reasoning techniques date back to the seminal work of Larsen and Liu in the late 1980s and early 1990s. However, we are not aware of any such decomposition technique that applies to reasoning about the "past". In this paper, we address this problem and present a decomposition technique for Hennessy-Milner logic with past and its extension with recursively defined formulae. As a language for processes, we use a subset of Milner's CCS with parallel composition, non-deterministic choice, action prefixing and the inaction constant. We focus on developing decompositional reasoning techniques for parallel contexts in that language.
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