| 1. |
- Fuchs, Matthias, et al.
(författare)
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Adoption of E-mail Marketing in the Hotel Sector
- 2008
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Ingår i: Information and Communication Technologies in Tourism 2008 Proceedings of the International Conference in Innsbruck, Austria, 2008. - New York : Springer. - 9783211772799 ; , s. 279-290
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Konferensbidrag (refereegranskat)abstract
- The paper identifies determinants of adoption behavior concerning E-mail marketing in the hotel sector. Based on the technology adoption literature and data generated in 241 hotels, first, a logistic regression is performed to identify the drivers behind the usage decision. Secondly, by the use of linear structural equation models (SEM), the determinants of both adoption-intensity and adoption-intention are empirically deduced. Finally, managerial implications and research challenges regarding the issue of E-mail Marketing in tourism are discussed.
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| 2. |
- Fuchs, Matthias, et al.
(författare)
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Selling Accommodation Packages in Online Auctions : The Case of eBay
- 2008
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Ingår i: Information and Communication Technologies in Tourism 2008. - New York : Springer. - 9783211772799 ; , s. 291-302
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Konferensbidrag (refereegranskat)abstract
- In today’s e-business era online auctions emerged as highly effective distribution channels. As online auctions display both, low entry and exit barriers and vast coverage rates, they also augment distribution potentials of hotel companies. This paper identifies success factors that positively affect final prices obtained in online auctions for hotel room vouchers. Based on data of 814 auctions at eBay regression analyses were conducted to identify significant relationships between auction characteristics and the obtained final price. By drawing on these results, a prototypically implemented software agent for optimally listing accommodation packages in online auctions is presented.
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| 3. |
- Höpken, Wolfram, et al.
(författare)
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Context-based Adaptation of Ubiquitous Web Applications in Tourism
- 2008
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Ingår i: Information and Communication Technologies in Tourism 2008 Proceedings of the International Conference in Innsbruck, Austria, 2008. - Vienna & New York : Springer. - 9783211772799 ; , s. 533-544
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Konferensbidrag (refereegranskat)abstract
- The customer nowadays expects ubiquitous access to information exactly relevant within the current context during all trip phases. I.e. information has to be provided in a highly personalised way and has to be accessible anytime and anywhere by any possible devices. Consequently, information systems have to adapt themselves to the current usage context. This paper presents an approach to dynamically adapt ubiquitous web applications in the dimensions content, design and behaviour to the complete usage context (i.e. user, current situation and used device), making use of an XML-based neutral representation of the web application’s user interface. The paper discusses existing approaches for adaptive systems, presents a general-purpose adaptation model and a corresponding IT-framework and introduces the application of the proposed approach within the Innsbruck.mobile web application
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