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- Ahlgren Ode, Kajsa, et al.
(författare)
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A business model pattern arrives … and then? A translation perspective on business model innovation in established firms
- 2024
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Ingår i: Strategic Organization. - : SAGE Publications. - 1476-1270 .- 1741-315X.
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Tidskriftsartikel (refereegranskat)abstract
- This study examines business model innovation in an established firm. We investigate the case of a Swedish utility company that adopted and implemented a business model pattern originating from outside the firm. We draw upon Scandinavian translation theory to understand the micro-level dynamics of how business model innovation unfolds. Our findings show that the business model pattern is disassembled into its constituent parts, that these are translated separately and, little by little, (re)assembled into a whole to form a new business model. This process involves several loops of translation activated by the interplay between five practices: formulating, engaging, resisting, anchoring, and energizing. On the basis of our findings, we develop a business model translation framework. We thereby contribute to a better understanding of the micro-level perspective on business model innovation initiated by the adoption of a business model pattern. We also reveal that business model innovation processes triggered by business model patterns from outside differ from those taking place when a new business model is entirely developed within a firm.
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| 2. |
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| 3. |
- Ahlgren Ode, Kajsa, et al.
(författare)
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Business model translation—The case of spreading a business model for solar energy
- 2019
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Ingår i: Renewable Energy. - : Elsevier BV. - 0960-1481. ; 133, s. 23-31
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Tidskriftsartikel (refereegranskat)abstract
- Distributed solar photovoltaic systems are considered an important renewable energy source for meeting renewable energy targets and mitigating climate change. In several markets, emerging firms have established new business models to offer residential customers solar panel systems. In California, the third-party ownership business model has been successfully established during the last decade, and is currently spreading to other markets. Through a longitudinal case study, this paper explores how a startup firm in the Netherlands set up the third-party ownership business model on the Dutch market. The case shows that the process of bringing a business model to a new market is not sufficiently understood as a process of diffusion. Alternatively, it is a process of business model translation, in which the actors involved play a central role in adapting and successfully establishing the business model in a new market. The results have implications for both practitioners and policy makers, as well as the emerging literature on business models for sustainability.
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| 5. |
- Ahlgren Ode, Kajsa
(författare)
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On translating business models to fit new markets
- 2016
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Ingår i: 17th International CINet Conference : Innovation and tradition: combining the old and the new - Innovation and tradition: combining the old and the new. - 9789077360194
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Konferensbidrag (refereegranskat)
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| 6. |
- Ahlgren Ode, Kajsa
(författare)
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Travelling Business Models : On adapting business models to new contexts
- 2018
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- How business models are configured can provide one solution to bringing forward sustainable innovations and transforming businesses and industries so that they become more sustainable. Creating a shift in the energy sector’s use of renewable sources is of particular importance since the energy sector is the source of one-fourth of all global greenhouse gas emissions. In California, the dominant business model for solar energy is the so-called third-party-ownership business model (TPO). It can be described as a “Cleantech-as-a-service business model” based on product usage rather than the traditional direct ownership model. The research in this thesis started with the observation that actors in European markets were adopting the TPO business model. However, despite being portrayed in various media and reports as a successful archetype to copy, the TPO was in fact adapted to fit its new market contexts. The research in this thesis focuses on the phenomenon of the “travelling TPO” to empirically explore how a BM “circulating out there” as a model to follow is brought into a new context and adapted to fit it. The findings show that business models are highly context dependent and that both external market conditions and internal organizational factors influence business models that are brought into new contexts. The thesis presents business model translation as an emergent and actor-oriented view on how organizations recognize, adopt and adapt business models as models to follow. In line with a translation perspective, the research reveals that the tacit and ambiguous nature of business models allow actors involved in bringing and adapting business models into new settings to shape them according to their experiences and interests. Through interpretations and adaptations, actors continuously create preliminary translations of a business model that iteratively resonate with the new context. This eventually allows the business model to be contextualized in its new setting.
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