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| 2. |
- Chekalina, Tatiana, 1979-, et al.
(författare)
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A Meta Comparison of Emprical Brand Metrics and Models for Tourism Destinations
- 2009
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Ingår i: Proceedings of the 3rd International Conference on Destination Branding and Marketing. - Macao SAR, China : Institute For Tourism Studies. - 9789993751328 ; , s. 130-141
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Konferensbidrag (refereegranskat)abstract
- The concept of customer-based brand equity (CBBE) and related measurement issues have recently attracted significant attention in tourism research (Pike, 2009; Boo et al., 2009). However, the complex and multi-dimensional nature of tourism destinations challenge the traditional approach towards the brand, its constructs (e.g. awareness, image, quality, loyalty, etc.) and measurement scales. Nevertheless, a number of empirically validated destination performance models found in the recent tourism literature share many similarities with the CBBE model in terms of structure and employed survey-based metrics. The aim of this study is to conduct a meta-comparison between a set of destination performance models and the CBBE model proposed and verified in a tourism destination context by Boo et al. (2009). The proposed comparison framework grounded in marketing and tourism literature is utilized in order to deduce a parsimonious and comprehensive set of destination brand metrics, relevant model dimensions, as well as empirically validated causal relationships.
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| 3. |
- Chekalina, Tatiana, 1979-, et al.
(författare)
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A value co-creation perspective on customer-based brand equity model for tourism destinations : A Case from Sweden
- 2014
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Ingår i: Finnish Journal of Tourism Research (Matkailututkimus). - 1796-1300. ; 10:1, s. 8-24
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Tidskriftsartikel (refereegranskat)abstract
- This study aims at contributing to the development of the customer-based brand equity (CBBE) concept in a tourism destination setting by taking into account the value-co-creation approach. The components of the proposed model consist of the customers’ evaluation of the destination promise in terms of transforming tangible, intangible and social destination resources into tourists’ value-in-use. Moreover, destination brand awareness affects the evaluation of the destination promise, which, in turn, determines tourists’ behavioural intentions towards the destination. By implementing a web survey and using a linear structural equation modelling approach, the proposed model is empirically validated for the Swedish mountain destination of Åre. Results particularly show the significant contribution of customer benefits and value for money to create destination loyalty. The paper demonstrates that by monitoring unique destination and tourist-specific experience dimensions, destination management can control both the value-in-use for a customer and customer loyalty, thereby upgrade and evaluate its marketing strategy, and, finally, discover promising innovation potentials for highly experiential tourism products.
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| 4. |
- Chekalina, Tatiana, 1979-
(författare)
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A Value Co-Creation Perspective on Customer-Based Brand Equity Modelling for Tourism Destinations : A case from Sweden
- 2015
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Tourism destinations all over the world increasingly embrace marketing and branding practices traditionally utilized by businesses. However, the literature on customer-based brand equity modelling and measurement for tourism destinations lacks the conceptual understanding of the complex relationships between tourists and the destination brand.Therefore, the thesis at hand addresses the existing gap in tourism literature and aims at contributing to the development of the customer-based brand equity concept in a tourism destination setting (CBDBE) by taking into account the value-co-creation approach. The components of the proposed model consist of the customers’ evaluation of the destination promise in terms of transforming functional, intangible and social destination resources into tourists’ value-in-use. Furthermore, the positive relationship between visitors’ perception of the destination and value-for-money discloses the input of tourists’ own resources into the process of value-co-creation. Moreover, destination brand awareness affects the evaluation of the destination promise, which, in turn, determines tourists’ behavioural intentions towards the destination.By implementing web-based customer surveys and using a linear structural equation modelling approach, the proposed model is empirically validated for the leading Swedish mountain destination Åre. First, the model is repeatedly tested with data regarding the winter seasons 2009/10 and 2012/13. Second, the proposed CBDBE model has been operationalized and tested also for the summer season. Findings from face-to-face interviews conducted in Åre during summer 2012 uncovered the relationships between destination resources offered in Åre, tourists’ own resources and destination value-in-use and, thus, served as the empirical fundament for the development of a destination-specific scale to measure value-in-use. Subsequently, the proposed CBDBE model has been successfully tested with web-based survey data collected after the summer season 2012, both for the total sample and separately for the main a priori tourist segments, including hiking, mountain biking and village tourists.Results show the significant contribution of destination value-in-use defined as perceived benefits from a destination stay, which, in turn, strongly affect customers’ destination loyalty. In contrast, the relationship between value-for-money and destination loyalty is less strong and even non-significant for the two customer segments hiking and mountain biking tourists. Importantly, as part of the CBDBE model operationalization, the thesis highlights the need to better understand destination-specific consumption patterns across various tourism segments by destination managers.Therefore, results demonstrate that by monitoring unique destination and tourist-specific experience dimensions, destination management can influence and better manage both the value-in-use for customers and customer loyalty. Thus, the proposed CBDBE model provides destination managers with a tool, which enables evaluation and upgrade of destination marketing strategy and, finally, assist in discovering promising innovation potentials for highly experiential tourism products.
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| 5. |
- Chekalina, Tatiana, 1979-, et al.
(författare)
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Customer-based Destination Brand Equity Model
- 2022
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Ingår i: Encyclopedia of Tourism Management and Marketing. - Cheltenham, UK : Edward Elgar Publishing. ; , s. 742-744
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Bokkapitel (refereegranskat)abstract
- The customer-based destination brand equity model (CBDBE) captures knowledge about the complex relationships between tourists and tourism destination brands (e.g., Buhalis and Park, 2021; Chekalina, Fuchs and Lexhagen, 2018; Tran, Nguyen and Tran, 2021). Theoretically, the CBDBE model is derived from cognitive psychology and depicts tourists’ complex responses to a tourism destination’s name. The model aims to understand the multi-dimensional brand-related memory structures that tourists hold about a destination. As a managerial tool, the CBDBE model allows us to measure a destination brand’s strength and thus evaluate a destination’s marketing success. Destination managers use the CBDBE model to identify areas that allow them to upgrade destination marketing strategies, promotional campaigns and destination product development (Tran et al., 2019).
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| 6. |
- Chekalina, Tatiana, 1979-, et al.
(författare)
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Customer-based destination brand equity modelling : The role of destination resources, value-for money and value-in-use
- 2018
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Ingår i: Journal of Travel Research. - : Sage Publications. - 0047-2875 .- 1552-6763. ; 57:1, s. 31-51
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Tidskriftsartikel (refereegranskat)abstract
- This study contributes to the development of knowledge on transferring the concept of customer-based brand equity to a tourism destination context. Keller’s (2009) brand equity pyramid is utilized as the comparison framework to reveal similarities but also overlaps, differences and gaps on both the conceptual and measurement level of existing brand equity models for destinations. Particularly, the inner core of the model depicts the complex mechanisms of how destination resources transform into benefits for tourists overlooked by prior research. This study proposes a customer-based brand equity model for destinations, which consists of five dependent constructs, including awareness, loyalty, and three destination brand promise constructs constituting the inner core of the model, namely, destination resources, value-in-use and value-for-money. The model was repeatedly tested for the leading Swedish mountain destination Åre, by using a linear structural equation modelling approach. Findings confirm the path structure of the proposed model.
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| 7. |
- Chekalina, Tatiana, 1979-, et al.
(författare)
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Facilitating smartly packaged nature-based tourism products through mobile CRM applications
- 2021
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Ingår i: Nordic Perspectives on Nature-based Tourism. - Cheltenham : Edward Elgar Publishing. - 9781789904024 ; , s. 222-236
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Bokkapitel (refereegranskat)abstract
- In the nature-based tourism (NBT) context, mobile applications may contribute to major aspects of the travel process, from anticipation and planning to documentation and sharing of the outdoor experience. For destinations and service providers, mobile technologies serve the purpose of building, maintaining and improving customer relationships between destination suppliers, their customers as well as between customer-peers. Therefore, mobile customer-relationship management (CRM) applications can facilitate and improve the daily operational work in the small-scale NBT domain by optimally combining the key components of the NBT tourism system, i.e. recreation activities, lodging, food, infrastructures, transportation and other services and features of the servicescape, intelligently offered as ‘smart package’. After a brief state of the art review, the chapter presents findings from an explorative assessment of existing mobile apps designed for outdoor experience facilitation. The chapter provides theoretical and applied insights into the capacity of mobile technology for smart packaging of NBT products.
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| 8. |
- Chekalina, Tatiana, 1979-, et al.
(författare)
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Fulfilment of destination brand promise : the core of customer-based brand equity modelling for tourism destinations
- 2015
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Ingår i: Tourism engagement. ; , s. 114-118
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Konferensbidrag (refereegranskat)abstract
- Since tourism destination branding was introduced in the early 2000s, destination brand equity measurement and tracking has become one of the main research streams in the field of destination marketing (Pike, 2009). However, from a theoretical point of view, the concept of brand equity, which is a measure of the power of the brand and the link between marketing efforts and future destination performance, remains insufficiently elaborated, especially for the tourism destination context (Gartner, 2009).More specifically, tourism destination brand equity studies mainly attempt to directly transfer conceptualization and measurement approaches, which have been developed and tested for product brands, especially consumer packaged goods (Christodoulides and de Chernatony, 2010). Particularly, the majority of tourism destination brand equity studies (e.g., Boo et al., 2009; Konecnik and Gartner, 2007; Pike et al., 2010) adopt Aaker’s (1991) and Keller’s (1993) conceptualization of customer-based brand equity (CBBE), which derives from the field of cognitive psychology and focuses on multi-dimensional memory structures, such as awareness, image, quality, value and loyalty (Christodoulides and de Chernatony, 2010).
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| 9. |
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| 10. |
- Chekalina, Tatiana, 1979-, et al.
(författare)
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Kaliningrad: positive and negative aspects of the exclave location (Калининград: плюсы и минусы эксклавности)
- 2008
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Ingår i: Cosmopolis. - Moscow : Polis. - 1727-4079. ; 2:21, s. 141-146
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Tidskriftsartikel (refereegranskat)abstract
- Denis Davidov and Tatyana Chekalina discuss the trans-boundary cooperation as the factor and an effective tool for overcoming negative aspects of the exclave location of the Kaliningrad region. Authors consider the exclave as the particular case of the border region. Therefore there is an idea that the provisions of the border regions theory, which is better elaborated than the exclave one, could be applied for this case as well.
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