| 1. |
- Chekalina, Tatiana, 1979-, et al.
(författare)
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Facilitating smartly packaged nature-based tourism products through mobile CRM applications
- 2021
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Ingår i: Nordic Perspectives on Nature-based Tourism. - Cheltenham : Edward Elgar Publishing. - 9781789904024 ; , s. 222-236
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Bokkapitel (refereegranskat)abstract
- In the nature-based tourism (NBT) context, mobile applications may contribute to major aspects of the travel process, from anticipation and planning to documentation and sharing of the outdoor experience. For destinations and service providers, mobile technologies serve the purpose of building, maintaining and improving customer relationships between destination suppliers, their customers as well as between customer-peers. Therefore, mobile customer-relationship management (CRM) applications can facilitate and improve the daily operational work in the small-scale NBT domain by optimally combining the key components of the NBT tourism system, i.e. recreation activities, lodging, food, infrastructures, transportation and other services and features of the servicescape, intelligently offered as ‘smart package’. After a brief state of the art review, the chapter presents findings from an explorative assessment of existing mobile apps designed for outdoor experience facilitation. The chapter provides theoretical and applied insights into the capacity of mobile technology for smart packaging of NBT products.
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| 2. |
- Fossgard, Knut, et al.
(författare)
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The nature-based tourism product
- 2021
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Ingår i: Nordic Perspectives on Nature-based Tourism. - : Edward Elgar Publishing. - 9781789904031 - 9781789904024 ; , s. 208-221
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Bokkapitel (refereegranskat)abstract
- Nature-based tourism products are complex constructs delivered to satisfy increasingly diverse expectations from nature-based tourists. This is typically done by offering a mix of products and services related to the tourists’ participation in various outdoor activities. This chapter provides a discussion about the nature-based tourism product from a supply perspective based on previous product models and data from interviews with tourism providers in Norway. We propose a two-layer model where the core includes primary experiences, which together with the place, the activity and the provider’s dedication form the product foundation. Combined with the value-generating elements in the outer layer, this model provides an approach to better understand the value-adding experiences upon which the nature-based tourism product depends.
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| 3. |
- Fuchs, Matthias, 1970-, et al.
(författare)
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Creativity and innovation in nature-based tourism : A critical reflection and empirical assessment
- 2021
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Ingår i: Nordic Perspectives on Nature-based Tourism. - : Edward Elgar Publishing. - 978 1 78990 402 4 ; , s. 175-193
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Bokkapitel (refereegranskat)abstract
- Following the philosopher and critical economist K-H. Brodbeck, in this chapter it is shown that modern economic science is incapable of properly capturing the nature of creativity. Thus, we critically reflect on notions of creativity as used in contemporary economic science and in its classical as well as ancient predecessors of economic thinking. After pointing at destructive consequences of innovations rooted in malevolent creativity, the Creativity Consequences Analytical Framework (Kampylis and Valtanen 2010) is introduced. On this base, the chapter aims at critically assessing motivations and intentions behind and expected consequences of entrepreneurial creativity in the Norwegian NBT sector. Policy implications and an agenda for future research are sketched in the conclusions.
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| 4. |
- Margaryan, Lusine, et al.
(författare)
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Visual staging of nature-based experiencescapes : Perspectives from Norwegian tourism and event sectors
- 2021
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Ingår i: Nordic Perspectives on Nature-based Tourism. - : Edward Elgar Publishing. - 978 1 78990 402 4 ; , s. 250-262
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Bokkapitel (refereegranskat)abstract
- Visual elements of the experience setting play a vital role in tourism and special events, given the oculocentric nature these sectors. At the same time, nature is an arena of diverging, often competing resource use interests, which underlines the importance of identifying key resources and analyzing their significance for each economic sector. In this chapter we focus on the way nature-based experienscapes are visually staged in nature-based tourism and event sectors by looking at the case of Norway. The visual analysis was performed on a sample of images collected from the websites of nature-based tourism firms and events. We discuss three main avenues of nature experiencescape representation: (a) nature as a view; (b) nature as a self-testing ground; and (c) nature as a hedonic space. It can be argued that nature-based experiencescapes are visually staged primarily according to the pre-existing canon of nature representation in general, which is rather divorced from given spatio-temporal specifics of a tour or an event. Reinforced by the endless circulation of images of ‘typical’ and ‘iconic’ Norwegian nature, suppliers tend to stage their visual experiencescape according to a well-established tradition of nature representation.
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