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| 2. |
- Baggio, Rodolfo, et al.
(författare)
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Network science and e‑tourism
- 2018
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Ingår i: Information Technology & Tourism. - New York : Springer. - 1098-3058 .- 1943-4294. ; 20:1-4, s. 97-102
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Tidskriftsartikel (refereegranskat)
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| 3. |
- Chekalina, Tatiana, 1979-
(författare)
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A Value Co-Creation Perspective on Customer-Based Brand Equity Modelling for Tourism Destinations : A case from Sweden
- 2015
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Tourism destinations all over the world increasingly embrace marketing and branding practices traditionally utilized by businesses. However, the literature on customer-based brand equity modelling and measurement for tourism destinations lacks the conceptual understanding of the complex relationships between tourists and the destination brand.Therefore, the thesis at hand addresses the existing gap in tourism literature and aims at contributing to the development of the customer-based brand equity concept in a tourism destination setting (CBDBE) by taking into account the value-co-creation approach. The components of the proposed model consist of the customers’ evaluation of the destination promise in terms of transforming functional, intangible and social destination resources into tourists’ value-in-use. Furthermore, the positive relationship between visitors’ perception of the destination and value-for-money discloses the input of tourists’ own resources into the process of value-co-creation. Moreover, destination brand awareness affects the evaluation of the destination promise, which, in turn, determines tourists’ behavioural intentions towards the destination.By implementing web-based customer surveys and using a linear structural equation modelling approach, the proposed model is empirically validated for the leading Swedish mountain destination Åre. First, the model is repeatedly tested with data regarding the winter seasons 2009/10 and 2012/13. Second, the proposed CBDBE model has been operationalized and tested also for the summer season. Findings from face-to-face interviews conducted in Åre during summer 2012 uncovered the relationships between destination resources offered in Åre, tourists’ own resources and destination value-in-use and, thus, served as the empirical fundament for the development of a destination-specific scale to measure value-in-use. Subsequently, the proposed CBDBE model has been successfully tested with web-based survey data collected after the summer season 2012, both for the total sample and separately for the main a priori tourist segments, including hiking, mountain biking and village tourists.Results show the significant contribution of destination value-in-use defined as perceived benefits from a destination stay, which, in turn, strongly affect customers’ destination loyalty. In contrast, the relationship between value-for-money and destination loyalty is less strong and even non-significant for the two customer segments hiking and mountain biking tourists. Importantly, as part of the CBDBE model operationalization, the thesis highlights the need to better understand destination-specific consumption patterns across various tourism segments by destination managers.Therefore, results demonstrate that by monitoring unique destination and tourist-specific experience dimensions, destination management can influence and better manage both the value-in-use for customers and customer loyalty. Thus, the proposed CBDBE model provides destination managers with a tool, which enables evaluation and upgrade of destination marketing strategy and, finally, assist in discovering promising innovation potentials for highly experiential tourism products.
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| 4. |
- Chekalina, Tatiana, 1979-, et al.
(författare)
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Customer-based Destination Brand Equity Model
- 2022
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Ingår i: Encyclopedia of Tourism Management and Marketing. - Cheltenham, UK : Edward Elgar Publishing. ; , s. 742-744
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Bokkapitel (refereegranskat)abstract
- The customer-based destination brand equity model (CBDBE) captures knowledge about the complex relationships between tourists and tourism destination brands (e.g., Buhalis and Park, 2021; Chekalina, Fuchs and Lexhagen, 2018; Tran, Nguyen and Tran, 2021). Theoretically, the CBDBE model is derived from cognitive psychology and depicts tourists’ complex responses to a tourism destination’s name. The model aims to understand the multi-dimensional brand-related memory structures that tourists hold about a destination. As a managerial tool, the CBDBE model allows us to measure a destination brand’s strength and thus evaluate a destination’s marketing success. Destination managers use the CBDBE model to identify areas that allow them to upgrade destination marketing strategies, promotional campaigns and destination product development (Tran et al., 2019).
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| 5. |
- Chekalina, Tatiana, 1979-, et al.
(författare)
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Facilitating smartly packaged nature-based tourism products through mobile CRM applications
- 2021
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Ingår i: Nordic Perspectives on Nature-based Tourism. - Cheltenham : Edward Elgar Publishing. - 9781789904024 ; , s. 222-236
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Bokkapitel (refereegranskat)abstract
- In the nature-based tourism (NBT) context, mobile applications may contribute to major aspects of the travel process, from anticipation and planning to documentation and sharing of the outdoor experience. For destinations and service providers, mobile technologies serve the purpose of building, maintaining and improving customer relationships between destination suppliers, their customers as well as between customer-peers. Therefore, mobile customer-relationship management (CRM) applications can facilitate and improve the daily operational work in the small-scale NBT domain by optimally combining the key components of the NBT tourism system, i.e. recreation activities, lodging, food, infrastructures, transportation and other services and features of the servicescape, intelligently offered as ‘smart package’. After a brief state of the art review, the chapter presents findings from an explorative assessment of existing mobile apps designed for outdoor experience facilitation. The chapter provides theoretical and applied insights into the capacity of mobile technology for smart packaging of NBT products.
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| 6. |
- Chekalina, Tatiana, 1979-, et al.
(författare)
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Fulfilment of destination brand promise : the core of customer-based brand equity modelling for tourism destinations
- 2015
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Ingår i: Tourism engagement. ; , s. 114-118
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Konferensbidrag (refereegranskat)abstract
- Since tourism destination branding was introduced in the early 2000s, destination brand equity measurement and tracking has become one of the main research streams in the field of destination marketing (Pike, 2009). However, from a theoretical point of view, the concept of brand equity, which is a measure of the power of the brand and the link between marketing efforts and future destination performance, remains insufficiently elaborated, especially for the tourism destination context (Gartner, 2009).More specifically, tourism destination brand equity studies mainly attempt to directly transfer conceptualization and measurement approaches, which have been developed and tested for product brands, especially consumer packaged goods (Christodoulides and de Chernatony, 2010). Particularly, the majority of tourism destination brand equity studies (e.g., Boo et al., 2009; Konecnik and Gartner, 2007; Pike et al., 2010) adopt Aaker’s (1991) and Keller’s (1993) conceptualization of customer-based brand equity (CBBE), which derives from the field of cognitive psychology and focuses on multi-dimensional memory structures, such as awareness, image, quality, value and loyalty (Christodoulides and de Chernatony, 2010).
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| 8. |
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| 9. |
- Eber, Zoe Fanni, et al.
(författare)
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Hyperlink network analysis of a multi destination region : The case of Halland, South Sweden
- 2018
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Ingår i: Information Technology & Tourism. - : Springer Science and Business Media LLC. - 1098-3058 .- 1943-4294. ; 20:1-4, s. 181-188
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Tidskriftsartikel (refereegranskat)abstract
- Over the past years, attention has been given to the relevance of network studies as an analytical tool to assess essential features of a tourism destination. This work analyzes the network of Halland County, a tourism destination in South Sweden. The study aims at enhancing the body of knowledge and the comprehension of the structural characterization of the tourism network, deriving indications for policy makers and local stakeholders in order to improve the effectiveness and efficiency of the regional tourism system. Tourism stakeholders’ websites were explored using hyperlink network analysis (Baggio, 2007; Raisi et al., 2017). Findings highlight the need for strengthened industry ties and contribute to the industry-wide discussion on exploring network topology as a key source of knowledge for destination management and development, respectively.
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