| 1. |
- Goedecke, Klara, PhD, 1985-
(författare)
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Feel the suspense! masculine positions and emotional interpellations in Swedish sports betting commercials
- 2023
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Ingår i: Feminist Media Studies. - : Informa UK Limited. - 1468-0777 .- 1471-5902. ; 23:4, s. 1526-1542
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Tidskriftsartikel (refereegranskat)abstract
- Gambling advertising is often permeated by stereotypical portrayals of gender, including those of male gamblers as tough and successful. Simultaneously, representations of men in other advertising has become increasingly diverse, including emotional and sexualized, heroic and muscular portrayals. This article uses both these bodies of research to discuss Swedish sports betting commercials from 2019–2020. It shows that different commercials draw on diametrically different formulations of the game, emphasizing skill and luck, rationality and emotion respectively, which is conceptualized as different, gendered emotional interpellations. These include production of emotional or stoic masculine viewer positions, as well as the portrayal and evoking of emotions, and point to the psychic and emotional dimension of neo-liberal, consumerist culture, which strives to incorporate and exploit ever more aspects of the personal. The article furthers the theorizing of emotions in consumerist culture, contributes to gambling research by problematizing gendered ideas about skill and luck, and adds to studies of men in contemporary consumerist culture with discussions of emotionality, rationality, homosociality, and masculinized interpellations of different kinds.
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| 2. |
- Goedecke, Klara, PhD, 1985-
(författare)
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Gendering the Problem Gambler
- 2023
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Ingår i: 40 år av genusforskning!. - Uppsala : Uppsala universitet. - 9789151318387 ; , s. 69-80
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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| 3. |
- Goedecke, Klara, PhD, 1985-, et al.
(författare)
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License to gamble : Discursive perspectives on the 2019 reregulation of the Swedish gambling market
- 2024
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Ingår i: Critical gambling studies. - : University of Alberta Library. - 2563-190X. ; 4:2, s. 19-34
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Tidskriftsartikel (refereegranskat)abstract
- During the last decades, several European gambling markets have been reregulated. In 2019, it was Sweden’s turn; the former oligopoly was replaced by a licensing system. In this article, the governmental inquiry in which the new system was proposed, outlined, and justified is studied using discourse analysis. Medical, public health, and free market discourses have been shown to dominate articulations of gambling in several national contexts, but the ways in which these discourses interact, overlap, and differ is crucial to understand better in order to appreciate the production and legitimation of meanings around gambling. Moreover, the 2019 reregulation has not yet been studied from discursive perspectives; thus, the article makes both theoretical and empirical contributions. The article demonstrates that market and medical discourses structure the inquiry. While they sometimes overlap and merge, their co-existence also causes tensions, for instance regarding whether an increase in gambling is acceptable or not. The article points to a strengthening of market and medical discourses and a weakening of public health discussion within Swedish gambling debates.
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| 4. |
- Goedecke, Klara, PhD, 1985-
(författare)
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Masculinity as buzzword?
- 2024
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Ingår i: Norma. - : Taylor & Francis. - 1890-2138 .- 1890-2146. ; 19:1, s. 1-6
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Tidskriftsartikel (övrigt vetenskapligt/konstnärligt)
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| 5. |
- Goedecke, Klara, PhD, 1985-
(författare)
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Outbursts, discipline, and wake-up calls : Gendered emotionalities in men’s gambling.
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Ingår i: Feminist Encounters. - 2468-4414.
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Tidskriftsartikel (refereegranskat)abstract
- Within gambling debates and research, emotions are associated with irrationality, loss of control, and problem gambling. Simultaneously, they have a complex relationship to masculine positions, which are said to be connected to both stoicism and aggressivity. Using interviews with Swedish men gamblers and feminist and critical theorisations of emotions, this article discusses experiences, negotiations, and performances of emotions within men’s gambling. The article demonstrates that emotions and control were entangled but discussed as separate by the interviewees, who used emotion work in order to navigate their own experiences in relation to larger discourses about gender, health, and “sovereignty” in relation to gambling. The article expands feminist research about gender and emotions by providing in-depth, detailed discussions about men’s emotionalities. It also contributes to gambling research by integrating problematising perspectives on emotions and to research about the production of gendered emotionalities under capitalism.
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| 6. |
- Goedecke, Klara, PhD, 1985-
(författare)
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Spelreklam tar sikte på mäns känslor
- 2023
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Ingår i: Alkohol & Narkotika. - 0345-0732.
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Tidskriftsartikel (populärvet., debatt m.m.)abstract
- Mannen i spelreklamen skildras på många olika sätt. Vad innebär de olika bilderna av spelare i reklam, och hur kopplas de till manlighet? Klara Goedeckes forskning visar att spel om pengar är en arena där även män får visa känslor.
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| 7. |
- Goedecke, Klara, PhD, 1985-
(författare)
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Walk the Talk : Men’s Friendships, Progressiveness and Postfeminism in Swedish Television
- 2020
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Ingår i: Culture Unbound. Journal of Current Cultural Research. - Linköping : Linköping University Electronic Press. - 2000-1525 .- 2000-1525. ; 12:3, s. 444-465
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Tidskriftsartikel (refereegranskat)abstract
- This article explores two Swedish TV shows centred on close, emotional friendships between men, Våra vänners liv (2010) [Our friends’ lives] and Boys (2015), as examples of postfeminism with a Swedish twist, inspired by Swedish ideologies ofgender equality. Explicitly referring to feminism and gender equality, both shows explore what can be considered progressive masculine positions, drawing on ideas about sincerity, authenticity, emotionality and insight in men as central but not easily attained. I discuss portrayals of men as well as their friendships and explorethe meanings of race, class and sexuality in the shows.Unlike many US and UK postfeminist representations of bumbling, ironically sexist anti-heroic men, efforts at reaching sincerity and authenticity characterize the protagonists of the shows. Similar to other postfeminist cultural representations, both shows portray political problems as individual ones or, alternatively, as issues that already have been dealt with. For instance, Boys portrays a posthomophobic and postracial Sweden where racism and homophobia are of the past, and both shows portray personal development in individual men aimed at becoming progressive as solutions to problems regarding gender justice.Both shows explore masculine positions that are available and unavailable, comprehensible and incomprehensible in contemporary Sweden, said to beone of the most gender-equal countries of the world. New masculine positions and intimacies between men, incorporating and referring to feminist or gender equality discourses, may be imagined and made available in shows like Våra vänners liv and Boys. However, such references and their consequences must be critically scrutinized.
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| 8. |
- Hearn, Jeff, et al.
(författare)
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Men and masculinities : Structures, practices, and identities
- 2023
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Ingår i: The Palgrave Handbook of Power, Gender, and Psychology. - : Palgrave Macmillan. - 9783031415319 - 9783031415302 ; , s. 193-213
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Bokkapitel (refereegranskat)abstract
- This chapter reviews empirical and theoretical work within critical studies on men and masculinities (CSMM), drawing on extensive empirical and theoretical studies relevant to psychology and social psychology. The chapter focuses on gender relations and power dynamics, social structures, intersectionality, bodies, practices, and identities, both individual and collective. The chapter first maps the key theoretical developments of CSMM, historically and conceptually, before moving to focus on two important contemporary issues: first, the development of more egalitarian masculinities, and, second, the explanations for various non-egalitarian masculinities, such those linked to incel and Alt-Right movements, both online and offline.
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| 9. |
- Spångberg, Jessika, et al.
(författare)
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The Gendering of Gambling in Sweden
- 2023
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Ingår i: Behavioural Addiction in Women. - : Routledge. - 9781003203476 ; , s. 260-267
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- In 2018, a follow-up study of a 2015 study on the prevalence of gambling in Sweden indicated that women were in the majority among problem gamblers. This suggests a change in the gendering of gambling in Sweden. However, no such change is recognized in help-seeking data. This raises questions: are women in the majority among problem gamblers? If so, what is the significance of this? In this chapter, we discuss gender and gambling in Sweden, giving an overview of recent developments. We argue for a deepened engagement with gender, the gendering of gambling, and a greater methodological diversity within gambling research.
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