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- Blomkvist, Johan, 1978-
(författare)
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Conceptualising Prototypes in Service Design
- 2010
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Licentiatavhandling (övrigt vetenskapligt/konstnärligt)abstract
- To date, service prototyping has been discussed academically as an unproblematic add-on to existing prototyping techniques, or as methods for prototyping social interaction. In fact, most of the knowledge on how services are prototyped comes from organisations and practicing design consultants. Some attempts to define service prototyping have been made but generally without concern about how complete service experiences should or could be represented. Building on existing knowledge about prototyping, a draft of a service prototyping conceptualisation is generated. Based on the draft, the question of how to prototype holistic service experiences is raised and in total, 5 studies have been conducted that contribute knowledge to that overarching question. In addition, each study has its own research question. Study 1 conceptualises prototypes and prototyping in a framework while study 2 and 3 looks at what practicing service designers say they do to prototype services and how they involve different stakeholders in the process. Study 4 examines aspects of design communication and how service experiences are communicated and used during design meetings, and study 5 finally, attempts to generate a process that can be used to evaluate the impact of location oriented service prototypes in e.g. healthcare settings. A number of challenges for service prototyping are identified in the studies, along with the issue of who authors prototypes. The conceptualisation of prototyping is adjusted based on the studies and a framework is constructed that support the conceptualisation. Little evidence for holistic approaches to prototyping services is found in the interviews and service designers involve their clients primarily when prototyping. Service experiences are introduced in communication using a format termed micro-narratives. This format and the purpose of using references to previous experiences are discussed. The thesis is concluded with a suggestion of a process for service prototyping. This process is specific for service design and attempts to support service designers in making holistic service representations when prototyping. Service prototyping requires further research.
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| 2. |
- Blomkvist, Johan, 1978-
(författare)
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Representing Future Situations of Service : Prototyping in Service Design
- 2014
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- This thesis describes prototyping in service design through the theoretical lens of situated cognition. The research questions are what a service prototype is, what the benefits of service prototyping are, and how prototypes aid in the process of designing services. Four papers are included. Paper one suggests that service prototyping should be considered from the perspectives of purpose, fidelity, audience, position in the process, technique, representation, validity and author. The second paper compares research about how humans use external representations to think, with reasons for using prototypes in service design and service design techniques. The third paper compares two versions of a service prototyping technique called service walkthrough; showing that walkthroughs with pauses provided both more comments in total and more detailed feedback. The fourth paper also contributes to our understanding of how prototypes aid in designing services, by connecting the surrogate situation with the future situation of service. The paper shows how the formative service evaluation technique (F-SET) uses the theory of planned behaviour to add knowledge to service prototype evaluations about the intention to use a service in the future. Taken together the research provides a deeper understanding of what prototypes are, and their roles in service prototyping. This understanding is further deepened by a discussion about service as a design material, suggesting that from a design perspective, a service consists of service concept, process and system. The service prototype acts as a surrogate for the future situation of service. The thesis describes what the benefits of using surrogates are, and shows how prototypes enhance the ability to gain knowledge about future situations. This leads to an understanding of prototyping as a way of thinking in design.
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| 3. |
- Malmberg, Lisa, 1982-
(författare)
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Building Design Capability in the Public Sector : Expanding the Horizons of Development
- 2017
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Public sector organizations are in need of new approaches to development and innovation. There is a need to develop a capability to better understand priorities, needs and wishes of public sector service users and become more proactive, in order to meet the demands on keeping costs down and quality high.Design is increasingly put forward as a potential answer to this need and there are many initiatives taken across the world to encourage the use of a design approach to development and innovation within public sector. In relation to this trend there is a need to improve the understanding of how public sector organizations develop ability to exploit design; how they develop design capability. This is the focus of this thesis, which through an exploratory study has observed the two initiatives aiming to introduce design and develop design capability within healthcare and social service organizations.One main contribution of this work is an understanding of the design capability concept based on a structured review of the use of the design capability concept in the literature. The concept has previously been used in relation to different aspects of designs in organizations.Another important contribution is the development of an understanding for how design capability is developed based on interpretations founded in the organizational learning perspective of absorptive capacity. The study has identified how different antecedents to development of design capability have influenced this development in the two cases. The findings have identified aspects that both support and impede the development of design capability which are important to acknowledge and address when aiming to develop design capability within a public sector organization.In both cases, the set up of the knowledge transferring efforts focus mainly on developing awareness of design. Similar patterns are seen in other prior and parallel initiatives. The findings however suggest that it is also important to ensure that the organization have access to design competence and that structures like routines, processes and culture support and enable the use of design practice, in order to make design a natural part of the continuous development work.
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| 4. |
- Segelström, Fabian, 1982-
(författare)
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Stakeholder Engagement for Service Design : How service designers identify and communicate insights
- 2013
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Service design is a field emerging from the new-found interest in services as a design material by practitioners and academics of the human-centred design tradition. As such, the field can build on the knowledge from previous work in design as well as in service research. Introducing a new design material may however also introduce new challenges to practice. The research presented in this thesis investigates how the design research phase of the human-centred design process is affected by making services a design material. How users, staff and other stakeholders are involved in service design projects was studied in four studies. Two studies focused on getting a holistic view of how service designers engage stakeholders in their design research. The methods used for these two studies were interviews in one case and participatory observation in the other. The two remaining studies focused on specific aspects of the stakeholder engagement process. One compared how designers and anthropologists approach ethnography, whereas the second investigated the communicative qualities of service design visualisations. It is argued that service design is a stakeholder-centred design discipline. The tools used in service design are to a large extent borrowed from other qualitative research traditions, but design-specific tools do exist. The information gathered with the tools for stakeholder engagement is then transformed into insights through analysis and synthesis. These insights are visualised to provide easily accessible representations of service situations. The final section of the thesis identifies challenges ahead for service design practice, based on the findings of the thesis and based on existing theoretical frameworks for the discipline.
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