| 1. |
- Hommerberg, Charlotte, 1960-
(författare)
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Hur vi talar om cancer
- 2017
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Annan publikation (film/video) (populärvet., debatt m.m.)
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| 2. |
- Don, Alexanne, et al.
(författare)
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The language of wine appreciation
- 2011
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Ingår i: Book of Abstracts. ; , s. 20-20
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Konferensbidrag (refereegranskat)abstract
- This paper presents findings of an Appraisal analysis of a set of wine reviews composed by Robert Parker, one of the most influential critics of the industry. A set of texts was co-analysed by both researchers and the findings reviewed using reference to Parker’s own glossary of wine terms. The results provide new support for our recognition that semantic categories of Attitude are Field dependent. In order to accommodate the proliferation of semantic fields attracting evaluation in the texts, new sub-categories of Appreciation needed to be proposed, and these extensions to the present system will be the focus of the presentation.The Appraisal framework (see for example Martin & White 2005) categorises instances of evaluative language in authentic texts under three main areas: Attitude, Engagement, and Graduation. In this paper we focus on Attitude: Appreciation, and the evaluation of the products of human or natural creation. Sub- categories of Appreciation highlight semantic boundaries between terms that refer to either ‘social value’, ‘composition’, or ‘reaction’.Each sub-category of Appreciation has been extended in the light of our analysis, and we suggest that the Appraisal framework needs to be viewed as a semantic template capable of accounting for variation in meaning-making practices via such extensions based on analysis of field-specific corpora.
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| 3. |
- Fuoli, Matteo, et al.
(författare)
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Constructing trustworthiness through pictorial and multimodal metaphor : An exploration of corporate visual rhetoric
- 2014
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Ingår i: 10th Conference of the Association for Researching and Applying Metaphor, RaAM. ; , s. 27-28
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Konferensbidrag (refereegranskat)abstract
- Trust is a pervasive feature of social life and a basic element of both intimate and distant interpersonal relations. Every decision to trust other people, however, involves a certain degree of risk, as our ability to attain full knowledge of their intentions and motives is, in most situations, inescapably limited (Gambetta, 1988; Marková and Gillespie, 2008). Our decisions to trust others are thus influenced and guided by our subjective perceptions of their trustworthiness (Hardin, 2002; Linell and Keselman, 2011). These considerations apply not only to interpersonal relations between individuals, but also to those between business organizations and their stakeholders (Ingenhoff and Sommer, 2010).This paper investigates how large multinational corporations use images to construct a trustworthy corporate identity across different genres of business communication. We analyze a corpus of images collected from the websites of some of the world’s largest corporations operating in high-impact industries such as the oil and gas, banking and pharmaceutical sectors, where stakeholders’ trust is key to ensuring social legitimation and long-term viability. The goal of the analysis is to identify and describe the pictorial (monomodal) and multimodal metaphors (Forceville 1996, 2002; Forceville and Urios-Aparisi, 2009) employed by these companies to convey three fundamental attributes of trustworthiness: a) ability, which regards a company’s skills and expertise in a specific domain, b) integrity, which relates to its moral and ethical values, and c) benevolence, which refers to its care for and goodwill towards the stakeholders (Mayer et al., 1995; Ingenhoff and Sommer, 2010). Following Koller (2009), this paper emphasizes the centrality of pictorial and multimodal metaphor in companies’ discursive construction of their corporate identity, focusing on a specific and crucial dimension of corporate identity, i.e. trustworthiness. In addition, this study adds to the existing literature on metaphor by investigating how pictorial and multimodal metaphors are used, for persuasive purposes, in emerging genres of corporate communication. More generally, the study has the twofold aim of contributing to our knowledge of how trustworthiness is constructed through visual and multimodal resources, at the same time advancing our understanding of the discursive dynamics of trust, which is still limited and fragmentary (Linell and Keselman, 2011).
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| 4. |
- Fuoli, Matteo, et al.
(författare)
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Optimising transparency, reliability and replicability: annotation principles and inter-coder agreement in the quantification of evaluative expressions
- 2015
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Ingår i: Corpora. - : Edinburgh University Press. - 1755-1676 .- 1749-5032. ; 10:3, s. 315-349
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Tidskriftsartikel (refereegranskat)abstract
- Manual corpus annotation facilitates exhaustive and detailed corpus-based analyses of evaluation that would not be possible with purely automatic techniques. However, manual annotation is a complex and subjective process. Most studies adopting this approach have paid insufficient attention to the methodological challenges involved in manually annotating evaluation - especially concerning transparency, reliability and replicability. This article illustrates a procedure for annotating evaluative expressions in text that facilitates more transparent, reliable and replicable analyses. The method is demonstrated through a case study analysis of APPRAISAL (Martin and White, 2005) in a small-size specialised corpus of CEO letters published by the British energy company, BP, and four competitors before and after the Deepwater Horizon oil spill of 2010. Drawing on Fuoli and Paradis's (2014) model of trust-repair discourse, we examine how ATTITUDE and ENGAGEMENT resources are strategically deployed by BP's CEO in the attempt to repair stakeholders' trust after the accident.
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| 5. |
- Gustafsson, Anna W, et al.
(författare)
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Coping by metaphors : The versatile function of metaphors in blogs about living with advanced cancer
- 2020
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Ingår i: Medical Humanities. - London : BMJ Publishing Group Ltd. - 1468-215X .- 1473-4265. ; 46:3, s. 267-277
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Tidskriftsartikel (refereegranskat)abstract
- Living with a life-limiting cancer illness can entail a turmoil of feelings such as constant fear of loss, suffering and dying. Because patients live longer with life-limiting illness, there is a need for enhanced understanding of how people make sense of and cope with the complicated aspects that this life situation brings on. In this article, we explore how bloggers with advanced cancer use metaphors as ways of making sense of their experiences. Our study is theoretically grounded in Conceptual Metaphor Theory, where metaphors are seen as a powerful phenomenon that both reflects and affects our thinking. The data consist of a corpus of blogs written in Swedish by individuals with advanced cancer, and the findings from our linguistic metaphor analysis are consistently interpreted against the backdrop of literature on coping. Our study thus highlights the intersection of linguistic metaphor analysis and psychological theories of coping by illustrating the many and complex functions metaphors can have as part of sense-making processes. Our hermeneutic approach enables us to show some differences among the three most pervasive metaphor domains in our material, battle, journey and imprisonment: the journey and imprisonment domains are more flexible than the battle domain in terms of the different kinds of coping strategies that are actualised by the bloggers’ use of metaphors. One particular finding from our analysis is the way in which the bloggers make use of metaphors to compartmentalise experiences and emotions. Our contention is that careful attention to the metaphors used by patients can improve communication in healthcare and enhance understanding of the complex role language use plays in coping processes more generally. By highlighting the relation between metaphor use and coping, our analysis also provides a way to discuss coping strategies based on the patient’s own use of language.
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| 6. |
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| 7. |
- Gustafsson, Anna W, et al.
(författare)
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‘It is completely ok to give up a little sometimes’ : Metaphors and Normality in Swedish Cancer Talk
- 2018
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Ingår i: Critical Approaches to Discourse Analysis across Disciplines. - Lancaster : University of Lancaster. - 1752-3079. ; 10:1, s. 1-16
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Tidskriftsartikel (refereegranskat)abstract
- The clichéd conceptualization of cancer illness as a battle, which the patient can either win or lose, can be problematic. For patients referred to palliative care, it can cause feelings of guilt and failure. This framing of cancer, here referred to as ‘the battle script’, has been questioned in previous research, and there seems to be awareness among health practitioners that battle metaphors should be avoided. The aim of this paper is to shed light on this battle script by examining the discursive dynamics of metaphor use in a large corpus of Swedish blogs written by terminally ill patients. The study focuses on two common linguistic metaphors, kämpa [fight/struggle] and ge upp [give up]. These expressions have the potential to actualize the battle script, but do not necessarily do so, due to their ambiguous meanings. By analyzing the contextualized meaning of these two metaphors, we illustrate the normality of the battle script as well as the problem to handle the perceived normativity of the script. We also discuss discursive strategies used by the bloggers to handle the negative implications of the battle script.
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| 8. |
- Gustafsson, Anna W, et al.
(författare)
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Metaforer, cancer och coping
- 2021
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Ingår i: Tala om kroppen. - Stockholm : Morfem. - 9789188419248 ; , s. 33-59
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Bokkapitel (refereegranskat)
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| 9. |
- Hommerberg, Charlotte, 1960-, et al.
(författare)
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Appraisal and the language of wine appreciation : A critical discussion of the potential of the Appraisal framework as a tool to analyse specialised genres
- 2015
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Ingår i: Functions of language. - : John Benjamins Publishing Company. - 0929-998X .- 1569-9765. ; 22:2, s. 161-191
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Tidskriftsartikel (refereegranskat)abstract
- This paper explores the language used by critics to appraise wine, at the same time investigating the validity and usefulness of categories in the Appraisal framework, as set out by Martin & White (2005). Our analysis of a corpus of wine reviews suggests that sub-categories of Appreciation — used to evaluate products, and non-human targets by reference to aesthetics and other values — may need extending or enhancing in terms of delicacy, depending on the register of the texts under investigation. An adapted version of the Appraisal system of Attitude is used as basis for our investigation. The assessment of our adapted model was carried out in the form of a comparison between two analysts’ independent annotations which function as a basis for a critical discussion of the proposed categories. The bulk of the paper discusses the relevance of our findings for the analysis of specialised genres in general, the field of wine criticism in particular and the application of the Appraisal model for discourse analysis. We conclude that the understanding and application of analytical categories is dependent on the analyst’s previous experience with the Appraisal model as well as acquaintance with the discourse field.
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| 10. |
- Hommerberg, Charlotte, 1960-
(författare)
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Argumentation in wine writing.
- 2010
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Ingår i: Proceedings of the First International Workshop on Linguistics Approaches to Food and Wine Description.. - Madrid : UNED University Press. - 9788436260892 ; , s. 115-123
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Konferensbidrag (refereegranskat)
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