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  • Gretzel, Ulrike, et al. (author)
  • e-Tourism beyond COVID-19 : a call for transformative research
  • 2020
  • In: Information Technology & Tourism. - : Springer Science and Business Media LLC. - 1098-3058 .- 1943-4294. ; 22, s. 187-203
  • Journal article (peer-reviewed)abstract
    • This viewpoint article argues that the impacts of the novel coronavirus COVID-19 call for transformative e-Tourism research. We are at a crossroads where one road takes us to e-Tourism as it was before the crisis, whereas the other holds the potential to transform e-Tourism. To realize this potential, e-Tourism research needs to challenge existing paradigms and critically evaluate its ontological and epistemological foundations. In light of the paramount importance to rethink contemporary science, growth, and technology paradigms, we present six pillars to guide scholars in their efforts to transform e-Tourism through their research, including historicity, reflexivity, equity, transparency, plurality, and creativity. We conclude the paper with a call to the e-Tourism research community to embrace transformative research. 
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Type of publication
journal article (1)
Type of content
peer-reviewed (1)
Author/Editor
Fuchs, Matthias, 197 ... (1)
Baggio, Rodolfo (1)
Zanker, Markus (1)
Gretzel, Ulrike (1)
Hoepken, Wolfram (1)
Law, Rob (1)
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Neidhardt, Julia (1)
Pesonen, Juho (1)
Xiang, Zheng (1)
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University
Mid Sweden University (1)
Language
English (1)
Research subject (UKÄ/SCB)
Social Sciences (1)
Year
2020 (1)

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