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Sökning: WFRF:(Smirnov Alexey V.)

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1.
  • Adl, Sina M., et al. (författare)
  • Revisions to the Classification, Nomenclature, and Diversity of Eukaryotes
  • 2019
  • Ingår i: Journal of Eukaryotic Microbiology. - : WILEY. - 1066-5234 .- 1550-7408. ; 66:1, s. 4-119
  • Tidskriftsartikel (refereegranskat)abstract
    • This revision of the classification of eukaryotes follows that of Adl et al., 2012 [J. Euk. Microbiol. 59(5)] and retains an emphasis on protists. Changes since have improved the resolution of many nodes in phylogenetic analyses. For some clades even families are being clearly resolved. As we had predicted, environmental sampling in the intervening years has massively increased the genetic information at hand. Consequently, we have discovered novel clades, exciting new genera and uncovered a massive species level diversity beyond the morphological species descriptions. Several clades known from environmental samples only have now found their home. Sampling soils, deeper marine waters and the deep sea will continue to fill us with surprises. The main changes in this revision are the confirmation that eukaryotes form at least two domains, the loss of monophyly in the Excavata, robust support for the Haptista and Cryptista. We provide suggested primer sets for DNA sequences from environmental samples that are effective for each clade. We have provided a guide to trophic functional guilds in an appendix, to facilitate the interpretation of environmental samples, and a standardized taxonomic guide for East Asian users.
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  • Wißotzki, Matthias, et al. (författare)
  • Digital signage and targeted advertisement based on personal preferences and digital business models
  • 2017
  • Konferensbidrag (refereegranskat)abstract
    • Digital signage in general refers to the provision of content (advertisements, news, assistance) on electronic scoreboards or large displays in places where many people are present or passing by. The more this content is expected to be tailored for specific user groups, the more context information is required, like, e.g., the preferences or profiles of target users or user groups. The ideal digital signage solution would be able to provide individualized content for the audience consuming the information at any time: if only one person is present, the content would be personalized for this person; if a group of persons is present the demand of all should be met. Based on a digital signage solution for elevator doors, the paper investigates the intersecting of preferences as a contribution to determine the most relevant content for a group of users. This intersection of preferences serves as a basis for new business models for interactive elevator digital signage. The main contributions of the paper are (1) an industrial case of digital business model innovation motivating contextual digital signage, (2) a technical approach for intersecting personal preferences, and (3) a methodical approach for digital business model innovation.
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