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- Katana, Toni, et al.
(författare)
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Decision model for product rollover in manufacturing operations
- 2017
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Ingår i: Production planning & control (Print). - : Taylor & Francis. - 0953-7287 .- 1366-5871. ; 28:15, s. 1264-1277
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of this study is to investigate critical decisions when planning for product rollover at a manufacturing company, and how to organise these decisions. A literature review and a case study are used to develop a decision model. The findings indicate that product rollover can be organised in a five-phase decision model. The research quality is strengthened by a structured literature review, but it can be argued that more empirical research is needed for validation. For researchers, this paper contributes with the identification of critical decisions and a model for product rollover. For practitioners, the study highlights the need to acknowledge the importance of product rollover and its role as a competitive weapon. In earlier studies, product rollover has mainly been investigated from a market perspective, so that this study contributes by investigating the issue from a manufacturing perspective.
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