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> Alvstam Claes G. 1949
> Park Sang Chul 1959 >
Corporate Strategy ...
Corporate Strategy of Samsung Electronics: From a National Champion to a Global Leader
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- Park, Sang-Chul, 1959 (författare)
- Gothenburg University,Göteborgs universitet,Institutionen för kulturgeografi och ekonomisk geografi,Department of Human and Economic Geography
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- Alvstam, Claes G., 1949 (författare)
- Gothenburg University,Göteborgs universitet,Institutionen för kulturgeografi och ekonomisk geografi,Department of Human and Economic Geography
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- Dolles, Harald, 1961 (författare)
- Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen,Department of Business Administration
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visa fler...
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- Ström, Patrik, 1976 (författare)
- Gothenburg University,Göteborgs universitet,Institutionen för kulturgeografi och ekonomisk geografi,Department of Human and Economic Geography
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visa färre...
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(creator_code:org_t)
- 2011
- 2011
- Engelska.
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Ingår i: Proceedings of the 28th Annual Conference Euro-Asia Management Studies Association (Theme: “The Changing Competitive Landscape in Euro-Asian Business”). ; 28
- Relaterad länk:
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https://gup.ub.gu.se...
Abstract
Ämnesord
Stäng
- This case study focuses on recent Samsung Electronics’ corporate strategies, in particular how the company succeeded in becoming a ‘global leader’ in the industry. Furthermore, the case also shows what kind of company structure was built and provides insights into management style and leadership in the company. The case is developed in four chapters: first, an introduction into the theoretical approaches to be applied for case analysis. Second, the case introduction focuses how Samsung Electronics became ‘national champion’, before moving on explaining how Samsung Electronics emerged as a ‘global leader’; and last Samsung Electronic’s strategy for sustainable globalization of the corporation. The challenges for Samsung Electronics associated with being a ‘global leader’ are summarized afterward. The conclusions are structured in a way to provide questions how the case might be analyzed by applying the theoretical concepts introduced in the theoretical background chapter.
Ämnesord
- SAMHÄLLSVETENSKAP -- Social och ekonomisk geografi (hsv//swe)
- SOCIAL SCIENCES -- Social and Economic Geography (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- global strategy; Korean enterprises; International Business; Samsung Electronics
Publikations- och innehållstyp
- ref (ämneskategori)
- kon (ämneskategori)