| 1. |
- Dahlberg, Anders, et al.
(author)
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Svampar Fungi
- 2020
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In: Rödlistade arter i Sverige 2020. - 9789187853548 ; , s. 67-88
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Book chapter (other academic/artistic)
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| 2. |
- Fallberg, Anna, et al.
(author)
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A NEXAFS and XPS study of oxygen doped Cu3N
- 2024
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In: Journal of Physics D. - : IOP Publishing Ltd. - 0022-3727 .- 1361-6463.
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Journal article (peer-reviewed)abstract
- Thin films of pure and oxygen doped Cu3N, deposited by Chemical Vapour Deposition, have been studied with the NEXAFS technique both in the FLY and TEY mode and compared with XPS results. Cu, CuO and Cu2O have been used as reference samples in the investigation for detection of surface oxidation and contaminants. The aim has been to investigate how and if the chemical environment changes around Cu, N and O upon incorporation of oxygen in the Cu3N lattice. The recorded NEXAFS spectra are discussed in terms of valence electrons, crystal structure and local bonding environment. It was found that basically two oxygen absorption sites are possible in the crystal structure, (½, ½, 0) and (¼, ¼, ¼), and that the oxygen distribution between the two sites is probably given by the oxygen concentration.
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| 3. |
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| 4. |
- Flaig, Alexander, 1990-
(author)
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Market-Shaping as Meta-Strategy : A Strategy of Strategies
- 2023
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Doctoral thesis (other academic/artistic)abstract
- Markets are increasingly perceived as malleable systems constituted by actors that endogenously generate and shape the market. This view extends the traditional market view beyond the buyer-seller dyad and encompasses both directly market-related actors such as companies, suppliers, and buyers but also nonmarket actors such as regulators, lobbyists, journalists, activists, and the wider public. This alternative view has led to the emergence of market-shaping strategies, which refer to a focal company’s deliberate efforts to alter market characteristics, such as price levels or nonmarket elements, such as regulations, in its favor. Most descriptions of market-shaping strategies suggest that they influence both the market and nonmarket environments synergistically, and thus resemble the concept of an integrated strategy. However, given the systemic nature of markets, a company shaping a market may need to combine intended actions aimed at realizing the focal company’s market-shaping vision and emergent actions as response to emerging system dynamics. This implies that a market-shaping strategy may be constituted by different strategies with different but synergistic goals unified by the overarching goal of realizing the focal company’s market-shaping goal. In other words, a market-shaping strategy may be a strategy of strategies – a meta-strategy. Moreover, previous research has indicated the significant potential of market-shaping strategies to improve the financial performance of companies as well as the overall market performance by increasing market size, market growth and value creation. However, despite this potential, the notion of market-shaping strategies has remained conceptually and empirically underdeveloped. This dissertation seeks to improve our understanding of market-shaping strategies by analyzing the constituent dimensions of market-shaping strategies and by presenting new empirical insights into how such strategies are employed. Hereby, two papers synthesize extant literature on market-shaping to analyze and conceptualize the underlying process of market-shaping strategies as well as a typology of distinct market-shaping strategies. The other two papers provide new empirical evidence concerning the employment of market-shaping strategies by investigating the influence of market-shaping roles and capabilities on the market-shaping efforts of a focal company. Drawing on the findings in the appended papers, this dissertation examines market-shaping strategies from the perspective of a market, nonmarket, integrated, and meta-strategy to reduce the concept’s theoretical and conceptual ambiguity and enhance our conceptual and empirical knowledge of how market-shaping strategies are construed and employed. This dissertation proposes market-shaping to be a meta-strategy of different integrated strategies focused on shaping both the market and nonmarket environment, while mitigating system dynamics and pursuing the overarching goal of shaping a market. This meta-strategic perspective provides a more nuanced and structured approach to understanding market-shaping strategies, reducing ambiguity, and emphasizing the interrelations between different environments and strategies. Through this structured approach, the interrelations between the different environments and strategies are emphasized, rendering dynamics and synergies between the two more comprehensible and highlighting the necessity for systemic strategies. Thereby, this dissertation contributes to the literature on market shaping by providing a more detailed understanding of the nature and dimensions of market-shaping strategies, and how such strategies are employed by companies in practice. Through this effort, several theoretical and managerial implications are proposed as well as policy implications suggested that indicate a potential dark side of market-shaping strategies.
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| 5. |
- Flaig, Alexander, 1990-, et al.
(author)
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Market-shaping phases : a qualitative meta-analysis and conceptual framework
- 2021
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In: AMS Review. - : Springer. - 1869-814X .- 1869-8182. ; 11, s. 354-374
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Journal article (peer-reviewed)abstract
- This study explores the potential existence of reoccurring patterns in market-shaping processes by employing a qualitative meta-analysis to analyze 79 case studies on market-shaping. Through the evidence-based synthesis of qualitative data, we extract 20 generalized market-shaping activities that inform and form the foundation of a three-phased market-shaping process. This conceptual framework divides the market-shaping process into the phases of infusion, formation and retention. By applying our conceptual framework to the qualitative dataset, we explore the presence of market-shaping phases and provide further insights into the interdependences and dynamics between multiple, simultaneously occurring, market-shaping processes. By providing a structured market-shaping process, we attempt to reduce the overall complexity of the market-shaping phenomenon and facilitate the operationalization of the phenomenon for further market-shaping research. Additionally, our conceptualization provides practitioners with a framework to analyze the market-shaping efforts of other market actors and support the design of their own market-shaping strategies.
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| 6. |
- Flaig, Alexander, et al.
(author)
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Market-shaping roles - Exploring actor roles in the shaping of the Swedish market for liquefied gas
- 2022
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In: Industrial Marketing Management. - : Elsevier Science Inc. - 0019-8501 .- 1873-2062. ; 104, s. 68-84
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Journal article (peer-reviewed)abstract
- Despite the emphasis on actors in the market-shaping literature, the market-shaping roles and heterogeneity of market actors have mostly been aggregated into overarching practices, processes, or activities. While market-shaping research has provided rich insights into the different activities, and actors, that play a role in shaping markets, it remains unclear how the differences in market actors market-shaping engagement translate back into specific roles. By following the Swedish market for liquefied gas over a period of three years, this longitudinal case study draws on extensive data to further elucidate market-shaping processes through the lens of roles. Employing an abductive theorizing approach, we empirically investigate the different roles performed by market actors in market-shaping processes. We discover that roles depend on the different levels in market-shaping engagement towards a focal market vision that ultimately relates to the disposition, behavior and influence displayed by the specific actors. Within this process we identify and delineate six market-shaping roles: the Market Driver, Market Supporter, Market Missionary, Market Rival, Market Catalyzer, and Market Detractor.
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| 7. |
- Flaig, Alexander, 1990-, et al.
(author)
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Market-shaping strategies : A conceptual framework for generating market outcomes
- 2021
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In: Industrial Marketing Management. - : Elsevier. - 0019-8501 .- 1873-2062. ; 96, s. 254-266
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Journal article (peer-reviewed)abstract
- We identify four market-shaping strategies and their related activities that enable a focal market actor to work towards specific market outcomes. The conceptual framework provides firms with a tool for choosing specific market-shaping strategies depending on their market-shaping intention (offensive/defensive) and perception of a market's stability (stable/unstable). Accordingly, and in line with market-shaping literature, the four market-shaping strategies enable a firm to widen, reduce, maintain, or disrupt a market. Whereas previous market-strategy conceptualizations emphasized firm-level outcomes, the four identified market-shaping strategies focus on market outcomes and encompass a more comprehensive understanding of the impact of a firm's strategic actions on a market. Thereby, this study offers new perspectives on the implementation of market strategies in the context of markets as complex adaptive systems. By exemplifying the four market-shaping strategies using four industry cases, we illustrate how market-shaping strategies can appear in practice and demonstrate how firms can strategically leverage and steer market processes to their advantage.
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| 8. |
- Guyader, Hugo, 1990-, et al.
(author)
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Greenwashing : Teaching from Marketing & Sustainability
- 2023
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Conference paper (other academic/artistic)abstract
- This session is based on the book “Marketing & Sustainability: Why and how sustainability is changing current marketing practices” (Guyader et al. 2020, Studentlitteratur). The authors host a workshop about using the concept of greenwashing in the classroom, and they open for discussion with fellow teachers about teaching marketing with a sustainability approach. The session begins with a short introductory presentation of the book content, with a focus on the practice of greenwashing — before moving-on to a workshop/discussion of greenwashing cases in Sweden.
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| 9. |
- Guyader, Hugo, 1990-, et al.
(author)
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Marketing and sustainability : why and how sustainability is changing current marketing practices
- 2020. - 1
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Book (other academic/artistic)abstract
- This book aims to equip business students and marketing practitioners with a thorough understanding of sustainability issues. It uses contemporary cases and useful conceptualizations from recent research to provide a toolbox that help the reader understand how to deliver value to today’s consumers, while considering the well-being of future generations.Marketing & Sustainability raises important questions concerning the impact of (over)consumption, production, distribution, and communication, all key marketing activities, on socio-environmental challenges in the world — such as climate change and natural resource depletion.Servitization, dematerialization of consumption, the emergence of the circular economy paradigm, the platform-based sharing economy paradigm and the use of sharing schemes and platform-based exchanges of existing market goods are all dealt with in this book, which will make a lot of sense for students, marketers and other professionals who are aware of and striving for sustainable growth.
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| 10. |
- Hedberg, Suzanne, et al.
(author)
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Comparison of Sleeve Gastrectomy vs Roux-en-Y Gastric Bypass : A Randomized Clinical Trial
- 2024
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In: JAMA Network Open. - : American Medical Association (AMA). - 2574-3805. ; 7:1
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Journal article (peer-reviewed)abstract
- IMPORTANCE: Laparoscopic sleeve gastrectomy (SG) and laparoscopic Roux-en-Y gastric bypass (RYGB) are widely used bariatric procedures for which comparative efficacy and safety remain unclear.OBJECTIVE: To compare perioperative outcomes in SG and RYGB.DESIGN, SETTING, AND PARTICIPANTS: In this registry-based, multicenter randomized clinical trial (Bypass Equipoise Sleeve Trial), baseline and perioperative data for patients undergoing bariatric surgery from October 6, 2015, to March 31, 2022, were analyzed. Patients were from university, regional, county, and private hospitals in Sweden (n = 20) and Norway (n = 3). Adults (aged ≥18 years) eligible for bariatric surgery with body mass indexes (BMIs; calculated as weight in kilograms divided by height in meters squared) of 35 to 50 were studied.INTERVENTIONS: Laparoscopic SG or RYGB.MAIN OUTCOMES AND MEASURES: Perioperative complications were analyzed as all adverse events and serious adverse events (Clavien-Dindo grade >IIIb). Ninety-day mortality was also assessed.RESULTS: A total of 1735 of 14 182 eligible patients (12%; 1282 [73.9%] female; mean (SD) age, 42.9 [11.1] years; mean [SD] BMI, 40.8 [3.7]) were included in the study. Patients were randomized and underwent SG (n = 878) or RYGB (n = 857). The mean (SD) operating time was shorter in those undergoing SG vs RYGB (47 [18] vs 68 [25] minutes; P < .001). The median (IQR) postoperative hospital stay was 1 (1-1) day in both groups. The 30-day readmission rate was 3.1% after SG and 4.0% after RYGB (P = .33). There was no 90-day mortality. The 30-day incidence of any adverse event was 40 (4.6%) and 54 (6.3%) in the SG and RYGB groups, respectively (odds ratio, 0.71; 95% CI, 0.47-1.08; P = .11). Corresponding figures for serious adverse events were 15 (1.7%) for the SG group and 23 (2.7%) for the RYGB group (odds ratio, 0.63; 95% CI, 0.33-1.22; P = .19).CONCLUSIONS AND RELEVANCE: This randomized clinical trial of 1735 patients undergoing primary bariatric surgery found that both SG and RYGB were performed with a low perioperative risk without clinically significant differences between groups.TRIAL REGISTRATION: ClinicalTrials.gov Identifier: NCT02767505.
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