| 31. |
- Malerba, Franco, et al.
(författare)
-
Public Policy Implications of Knowledge Intensive Entrepreneurship
- 2016
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Ingår i: Malerba, F.; Caloghirou, Y.; McKelvey, M. and Radosevic, S. (2015). The Dynamics of Knowledge Intensive Entrepreneurship: Business strategy and public policy. - United Kingdom : Routledge. - 9781138025288 ; , s. 427-439
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Bokkapitel (refereegranskat)abstract
- This chapter addresses the public policy implications of knowledge intensive entrepreneurship. Given the difficulties of promoting growth in Europe, the sphere of public policy instruments and goals is particularly important to explain and develop, relative to the findings of this major research project AEGIS, which was financed under Framework programme 7.
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| 32. |
- Malerba, Franco, et al.
(författare)
-
Public Policy Implications of Knowledge Intensive Entrepreneurship
- 2015
-
Ingår i: Malerba, F.; Caloghirou, Y.; McKelvey, M. and Radosevic, S. (2015). The Dynamics of Knowledge Intensive Entrepreneurship: Business strategy and public policy. - 9781138025288 ; , s. 427-439
-
Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- This chapter addresses the public policy implications of knowledge intensive entrepreneurship. Given the difficulties of promoting growth in Europe, the sphere of public policy instruments and goals is particularly important to explain and develop, relative to the findings of this major research project AEGIS, which was financed under Framework programme 7.
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| 33. |
- Salter, Ammon, et al.
(författare)
-
Evolutionary Approaches to Innovation and Entrepreneurship: Sidney G Winter, recipient of the 2015 global award for entrepreneurship research.
- 2016
-
Ingår i: Small Business Economics. - : Springer Science and Business Media LLC. - 0921-898X .- 1573-0913. ; 47:1, s. 1-14
-
Tidskriftsartikel (refereegranskat)abstract
- This article reviews the intellectual contributions of Professor Sidney G. Winter, who is the recipient of the 2015 Global Award for Entrepreneurship Research. Professor Winter has contributed through his theoretical as well as empirical understanding of Schumpeterian processes of dynamic competition, the generation of differential technological opportunities through appropriability conditions and the mechanisms driving dynamic capabilities in firms. His work, especially the joint work on evolutionary economics with Richard R. Nelson, has led to a revival of interest in theories based upon Schumpeterian economics within the study of both entrepreneurship and innovation. His work on dynamic capabilities has been highly influential in management. Professor Sidney G. Winter is Deloitte and Touche Professor Emeritus of Management, The Wharton School, University of Pennsylvania.
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| 34. |
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| 35. |
- Lindhult, Erik, et al.
(författare)
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Value logics for service innovation : practice-driven implications for service-dominant logic
- 2018
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Ingår i: Service Business. - : Springer. - 1862-8516 .- 1862-8508. ; 12:3, s. 457-481
-
Tidskriftsartikel (refereegranskat)abstract
- Service-dominant logic (SDL) provides a conceptual understanding of and widens the view on value creation in service innovation for product-centric companies. However, empirical research linking SDL and service innovation is still limited albeit expanding. This study provides insights beyond existing discussions on product and service dimensions using the theoretical lens of the value logic perspective. More specifically, the purpose of this study is to examine how value can be understood, targeted, and created in the pursuit of service innovation by product-centric manufacturing companies. Building on a previous investigation of two multinational product-centric manufacturing companies, this paper identifies and develops a theoretical model to describe the space shift in service innovation with four different kinds of value logics, namely, product-based value logic, service-based value logic, virtual-based value logic, and systemic-based value logic. Using a digitalization-driven new service innovation, namely the My Control System, which is a web-based service delivery platform, this paper describes space shifts to enhance value through four value logics as efforts. Further, challenges associated with different value logics are described in terms of complexity traps and service gaps. The study also contributes to bridging the gap between SDL theory and practice by developing a midrange theoretical model for value creation as a specification and amendment to SDL that supports SDL-guided service innovation and servitization in practice.
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| 36. |
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| 37. |
- Hills, Gerald E., 1943-, et al.
(författare)
-
History, theory and evidence of entrepreneurial marketing : an overview
- 2010
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Ingår i: International Journal of Entrepreneurship and Innovation Management. - Milton Keynes : Inderscience Enterprises. - 1368-275X .- 1741-5098. ; 11:1, s. 3-18
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Tidskriftsartikel (refereegranskat)abstract
- Entrepreneurial marketing (EM), i.e., the interface of the two research fields of entrepreneurship and marketing, is a scholarly concept that is receiving increasing interest. In our article, we attempt to address definitional issues, theoretical foundations, historical milestones and new, preliminary empirical findings. More exactly, we propose our own definition of EM especially taking into consideration the entrepreneurial orientation behind this new marketing concept and the aim of creating customer value through such means as innovativeness, creativity, selling, networking or flexibility. Besides, we offer an overview of EM’s ‘modern history’ within the last 20 years and
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| 38. |
- Hills, Gerald E., et al.
(författare)
-
Promotion and advertising
- 2006
-
Rapport (övrigt vetenskapligt/konstnärligt)abstract
- Businesses must sell. And, while the quality, price, availability, etc., of the goods and/or services to sell must fit the markets in which they are to be sold, sales do not occur unless (potential) customers know what a business has to offer. Where there is only one supplier, customer awareness is given. But in a highly competitive environment, a condition that typifies most small business markets, a gaggle of voices attempt to familiarize (potential) customers with the goods and/or services they sell and the reasons (potential) customers should patronize them rather than someone else. Effectively, each competitor endeavors to distinguish from the crowd. This differentiation process requires promotion, often including formal advertising. Successful promotion and advertising typically demands considerable amounts of human and/or physical capital. Since most small businesses are resource constrained, the promotional challenges for small-business owners and managers are even more demanding than they would be in other situations. This issue of the National Small Business Poll, therefore, focuses on Promotion and Advertising.
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| 39. |
- Huge-Brodin, Maria, 1966-, et al.
(författare)
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The consumer's changing role : The case of recycling
- 2005
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Ingår i: Management of environmental quality. - : Emerald. - 1477-7835 .- 1758-6119. ; 16:1, s. 77-86
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Tidskriftsartikel (refereegranskat)abstract
- Purpose - The emerging material flows of recycled goods have effects on roles, responsibilities and positions of a range of industrial actors, but also on the consumer as a part of the industrial recycling process. The purpose of the paper is to discuss the changing role and position of the final-product customer, the consumer, as recycling is introduced into the supply chain. Design/methodology/approach - This is a conceptual paper, building on theory and concepts from literature on marketing channels, industrial actors and material flows. Those concepts were developed basically for traditional forward material flows, while recycling complicates their application and further development. Findings - Through recycling the consumer is given a new role, as a supplier, however, not as a seller in traditional terms. This new nature of its role complicates the conception of the consumer's position, vis-à-vis the recycler. It also addresses the consumer seen as an economic entity vis-à-vis other actors. Originality/value - Including recycling in the concept of material flow structures and the consumer as an actor in industrial processes becomes more and more vital, both for theory development where this is still novel, and for practice, as the mechanisms of recycling and consumer behaviour need to be better described and understood for both industry and authorities.
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| 40. |
- Hultman, Claes, 1947-, et al.
(författare)
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Marketing perspectives
- 2006
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- There are almost six million small employers in the United States and millions of other businesses without employees. In addition, hundreds of thousands, if not millions, of businesses located outside the United States and many non-profits located within compete for American customers. The resulting cacophony makes it very difficult for the individual small-business owner to emerge from the din and market his or her firm and its products/services. Still, small-business owners and managers have no choice. They must reach their potential customer base they are to have any chance of survival, let alone success. Thus the marketing attributes and strategies employed in successful firms are of particular interest to many and yield this issue of the National Small Business Poll, Marketing Perspectives.
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