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Träfflista för sökning "AMNE:(SOCIAL SCIENCES Business and economics) ;srt2:(2010-2011);mspu:(conferencepaper)"

Sökning: AMNE:(SOCIAL SCIENCES Business and economics) > (2010-2011) > Konferensbidrag

  • Resultat 1261-1270 av 1451
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1261.
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1262.
  • Pal, Rudrajeet (författare)
  • Identifying organizational competence in global textile complex
  • 2010
  • Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
    • The paper develops a matrix for organizational competence mapping according to some inherent common pattern identified to lead success, based on innovation and specialization – along three-dimensional domain of product, process and supply chain. Organizational distinctive competences are, hence, related to how they generate organizational critical success factors (CSFs). Survey conducted on Swedish Textile, Clothing and Fashion enterprises reveals that product quality is considered to be the most important for organizations followed by higher service level, supply chain coordination and flexibility. Cost and price reduction is apparently of lesser significance.
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1263.
  • Parment, Anders, 1972- (författare)
  • The Global Integration and Local Adaptation Dilemma : Does it Apply to Premium Brands?
  • 2011
  • Konferensbidrag (refereegranskat)abstract
    • This article deals with how automobile manufacturers design their products and organize their international marketing channels to respond to global and local pressures. The integration-responsiveness framework assumes that international marketing decisions mean tricky trade-offs between adapting to local market conditions on the one hand, and reaching the efficiencies that standardization across countries and regions imply on the other hand. According to this framework, a standardization approach entails efficiency advantages at the cost of the adaptation to local market conditions. No studies so far have related the integration-responsiveness framework to the brand profile. At a first glance, integration and responsiveness appears to apply to any across-market marketing setting, under limited influence from brand profile. However, recent evidence reveals a high degree of success for premium brands, although they engage a lot less in local adaptation compared to volume brands. The empirical data reveals interesting differences in the application of integration and responsiveness for premium and volume brands, and provide a number of explanations for the success of premium brands also in areas where local adaptation is very limited. The findings suggest that premium brands may benefit from not emphasizing local responsiveness, since the very reason the brand is attractive is that it represents product design, a consumption culture and values that differ from what is expressed in local products.
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1264.
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1265.
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1266.
  • Peighambari, Kaveh, et al. (författare)
  • Reciprocity toward the Internet
  • 2011
  • Ingår i: Proceedings of the Academy of Marketing Conference 2011. - : The Academy of Marketing Science.
  • Konferensbidrag (refereegranskat)
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1267.
  • Peighambari, Kaveh, et al. (författare)
  • Salesperson's personality and the relationship quality : Differences Between Customers and Friends
  • 2011
  • Ingår i: The Sustainable Global Marketplace. - : The Academy of Marketing Science. - 0939783363 ; , s. 102-104
  • Konferensbidrag (refereegranskat)abstract
    • This paper sheds light on the quality of relationships between salespeople and their customers and friends as well as how their personality traits affect these relationships. The findings revealed that salespeople’s personality traits do not influence relationship quality with customers in the same way as with friends, and significant differences exist
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1268.
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1269.
  • Perzon, Håkan (författare)
  • Trust in preparation of University-Industry (UI)-Collaboration : Outcomes from a course with focus on developing businesslike capabilities
  • 2011
  • Ingår i: The Sustainable Global Marketplace. - : The Academy of Marketing Science. - 0939783363 ; , s. 9-12
  • Konferensbidrag (refereegranskat)abstract
    • This paper presents outcomes from a course with focus on developing businesslike capabilities among undergraduate students. The purpose is to explore the need of trust in preparations of UI-collaboration and how outcomes are influencing trust in an education context. Findings indicate that word of mouth is essential to create needed trust. The amount of human resources students represent is found to be an important “qualifier”, while created trust is the “order winner” in the establishment of UI-collaboration.
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1270.
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