| 6101. |
- Reyneke, Mignon
(författare)
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Luxury as the opposite of vulgarity : a trio of perspectives on luxury brands
- 2011
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- This thesis, entitled “Luxury as the opposite of vulgarity: A trio of perspectives on luxury brands” considers luxury brands in a trio of contemporary contexts. Despite the academic research surrounding luxury brands being limited, the existent research most often studies luxury brands in a traditional retail context. That is, luxury is viewed from a perspective where the products are sold in luxury retail stores. However, the landscape that these brands function within has changed significantly in the last decade as a result of the rise in Internet usage, the ever increasing effect of social media on consumer behaviour, and the influence of the recent global recession. This study considers how consumers behave and how luxury brand managers act in a trio of contemporary contexts regarding luxury brands; namely gift giving, economic downturns and social media. Through this thesis, the researcher considers the behaviour of luxury consumers in these three contexts, and suggests ways for the managers of these luxury brands to successfully adjust to the changing environment in which these brands function.
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| 6102. |
- Reyneke, Mignon, et al.
(författare)
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Luxury wine brands as gifts : onthological and aesthetic perspectives
- 2011
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Ingår i: International Journal of Wine Business Research. - : Emerald. - 1751-1062 .- 1751-1070. ; 23:3, s. 258-270
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – The purpose of this paper is to address the issues of luxury gift giving and the giving of luxury wines as gifts from a conceptual perspective. Design/methodology/approach – The article considers the OA (aesthetic and ontology) model as proposed by Berthon et al. that permits the integration of various conceptualisations of different authors in the area of luxury branding. The model offers a typology of luxury brands that draws on Heidegger's theory of arts and Whitehead's process philosophy. This means that one can differentiate luxury brands along two dimensions: aesthetics and ontology. Findings – The paper contends that the four modes as set out in the AO model of Berthon et al. can be used as a typology of luxury wines, from both gift giving, and gift receiving, perspectives. Practical implications – Luxury wine marketers can make use of the proposed typology to target wine gift givers effectively, by understanding where on the proposed matrix both the giver and the receiver are positioned. The four modes that emerge can be seen as different target markets, with different motivations and different behaviors with regard to luxury wines as gifts. Originality/value – By applying the OA model to luxury wines and specifically to the giving and receiving of luxury wines, this paper offers wine marketers the insight to formulate different marketing mix strategies based on the different target markets that emerge from the proposed model.
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| 6103. |
- Reyneke, Mignon, et al.
(författare)
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Luxury wine brands visibility in social media : an exploratory study
- 2011
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Ingår i: International Journal of Wine Business Research. - : Emerald. - 1751-1062 .- 1751-1070. ; 23:1, s. 21-35
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – The purpose of this paper is to address the visibility of luxury wine brands, in particular the Bordeaux first growth brands in social media. Design/methodology/approach – The paper uses data from howsociable.com to portray similar luxury wine brands in multi-dimensional space. To identify the associations between the brands and the social media visibility indicators, the paper uses correspondence analysis. Findings – The findings of the paper show that some of the brands considered did not, at the time the data were gathered, have a clearly defined social media strategy. Practical implications – The indication is that there are opportunities for luxury wine brand managers to use social media as a tool in their marketing strategies; also some threats may exist to these brands should they take a laissez faire approach to social media, particularly when social media are becoming as influential, if not more so than conventional media. Originality/value – Brands can take directions in social media today that would have been unlikely if not impossible five years ago. While brand managers may not fully be able to control the destinies of these brands, this paper suggests that the approaches followed in this particular research will present brand managers with a tool that will assist them in directing conversations that occur around their brands.
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| 6104. |
- Richtnér, Anders, et al.
(författare)
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Organizational Slack and Knowledge Creation in Product Development Projects: The Role of Project Deliverables
- 2010
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Ingår i: Creativity and Innovation Management. - : Wiley. - 1467-8691 .- 0963-1690. ; 19:4, s. 428-437
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Tidskriftsartikel (refereegranskat)abstract
- Our concern is with how changes in organizational slack affect knowledge creation in product development projects. We operationalize a change in organizational slack as changed possibilities to depart from project deliverables in NPD projects. Through case research in high velocity industries we identify the effect a change in organizational slack has on knowledge creation processes inside product development projects. In particular we highlight the effects on tacit and explicit knowledge. More specifically we find that reduced slack creates a focus on explicit knowledge rather than tacit knowledge, which may reduce the ability to create knowledge creation and ultimately to innovate.
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| 6105. |
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| 6106. |
- Richtnér, Anders, et al.
(författare)
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Top management control and knowledge creation in new product development
- 2010
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Ingår i: International Journal of Operations and Production Management. - : Emerald. - 0144-3577. ; 30:10, s. 1006-1031
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Tidskriftsartikel (refereegranskat)abstract
- Purpose The purpose of this paper is to examine the role of top management control in stimulating innovation through their effect on the creation of knowledge in new product development (NPD) projects. Top management has a crucial role in stimulating innovation in companies, in particular as top managers affect knowledge creation through their interaction with project teams before and during an NPD project, which can of course affect innovation. Design/methodology/approach Through comparative case‐based research in two companies in high‐velocity industries, chosen through theoretical sampling, the authors have studied six NPD projects. Findings The control top management exercise over an NPD project influences the creation of knowledge in different ways, both hampering and facilitating knowledge creation. In particular, this control focuses on explicit knowledge, and not tacit knowledge, which may reduce the overall capacity for knowledge creation and ultimately innovation. Research limitations/implications The results are considered to be generalizable within high‐velocity industries. In terms of future research the results should be tested in other industries using either case‐based research or by increasing the sample and doing survey‐type research. Practical implications The advice, or perhaps challenge, for managers is to know when to exercise control, when not to and what type of control to exercise. In particular the paper highlights the importance of managers not solely controlling projects by focusing on explicit knowledge in the project, but also by understanding that tacit knowledge is necessary in order to facilitate knowledge creation and innovation. Originality/value The paper helps clarify the relationship between top management control and knowledge creation by specially examining how and why top management control hampers or facilitates knowledge creation.
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| 6107. |
- Rimmel, Gunnar, 1971, et al.
(författare)
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Accounting Scandals in Sweden -A Long Tradition
- 2010
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Ingår i: Creative Accounting, Fraud and International Accounting Scandals. - Chichester, USA : John Wiley And Sons Ltd. - 9780470057650
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- Business scandals are always with us from the South Sea Bubble to Enron and Parmalat. As accounting forms a central element of any business success or failure, the role of accounting is crucial in understanding business scandals. This book aims to explore the role of accounting, particularly creative accounting and fraud, in business scandals. The book is divided into three parts. In Part A the background and context of creative accounting and fraud is explored. Part B looks at a series of international accounting scandals and Part C draws some themes and implications from the country studies.
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| 6108. |
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| 6109. |
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| 6110. |
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