| 11. |
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| 12. |
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| 13. |
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| 14. |
- Andersson, Tommy D., 1947, et al.
(författare)
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Use-Value of an event experience
- 2013
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Ingår i: Innovation and value creation in experience-based tourism, The 22nd Nordic Symposium in Tourism and Hospitality Research, Bodö & Lofoten Islands, Sept. 24-27, 2013 / editor: Frank Lindberg.
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)
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| 15. |
- Andersson, Tommy D., 1947, et al.
(författare)
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Use-Value of Music Event Experiences: A “Triple Ex” Model Explaining Direct and Indirect Use-Value of Events
- 2014
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Ingår i: Scandinavian Journal of Hospitality and Tourism. - : Informa UK Limited. - 1502-2250 .- 1502-2269. ; 14:3, s. 255-274
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Tidskriftsartikel (refereegranskat)abstract
- To describe the value of event experiences remains a challenge for event research. Recently, use-value has been successfully applied to event valuation, drawing on extensive research and a validated methodology from environmental and culture economics. The objectives of this study are first to define direct and indirect use-value in an event context, second to suggest an explanatory model for direct and indirect use-value and third to test this model against data from 714 visitors to a three-day music festival. The results show that the concepts can be defined, measured and validated. The “Triple Ex” model gives a good fit to data and reveals significant influences from the three ex: experiences, extent of the visit and expenditure for the visit. Socio-economic variables are not significant. The model is suggested as a first step towards a better understanding of how use-value is created and more detailed studies of time and space dimensions of the three factors are proposed for further research.
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| 16. |
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| 17. |
- Armbrecht, John, et al.
(författare)
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20 Years of Nordic event and festival research: a review and future research agenda
- 2021
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Ingår i: Scandinavian Journal of Hospitality and Tourism. - : Informa UK Limited. - 1502-2250 .- 1502-2269. ; 21:1, s. 49-59
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Tidskriftsartikel (refereegranskat)abstract
- The research output during the last two decades suggests that events and festivals are of major importance for society both internationally and in a Nordic context. Existing literature, primarily published in a Nordic context, is reviewed and organized according to three broad areas: The event and festival consumer, the event or festival as organization and the effects and interrelationships of events and festivals with society. We discuss the contribution which Nordic research has made to the Nordic School and to international event and festival research and suggest a future research agenda focusing on methods, context and theories.
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| 18. |
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| 19. |
- Armbrecht, John, et al.
(författare)
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A segmentation of fish consumers based on quantity and type of fish: Insights from the Swedish market
- 2023
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Ingår i: Food Quality and Preference. - 0950-3293. ; 112
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Tidskriftsartikel (refereegranskat)abstract
- The primary objective of this study is to elucidate the underlying factors contributing to the observed differences in fish consumption patterns. To accomplish this, a segmentation analysis was conducted on a representative sample of 2207 individuals from Sweden based on the dual dimensions of both the volume and variety of fish ingested. By scrutinizing these facets, the aim is to gain deeper insights into the distinct consumer archetypes characterized by their diverse fish consumption habits, thus uncovering the catalysts and deterrents that influence these patterns. The outcome of the segmentation analysis (i.e., two-step analysis: hierarchical clustering followed by non-hierarchical clustering technique) reveals four distinct consumer segments, each possessing unique attributes concerning their preferences and behaviours regarding fish consumption. These segments are classified as the “Frequent,” “Avid,” “Occasional,” and “Infrequent” fish consumers. The profiling of these segments is built on factors encompassing consumers' decision-making styles, involvement in food, environmental consciousness, as well as pertinent socio-economic variables including income, geographical location, age, educational attainment, and gender. Evident from the findings is the clear demarcation of two segments characterized by robust fish consumption tendencies, specifically the “Frequent” and “Avid” segments. Subsequently, there exists a segment showcasing moderately pronounced fish consumption behaviours labelled as the “Occasional” consumer group, in contrast to a segment demonstrating a markedly diminished inclination for fish consumption, denoted as the “Infrequent” consumer. All segments score high on habitual and brand-loyal purchasing intentions which emphasize the routine nature of fish consumption behaviour. In a broader context, the study underscores the inherent utility of segmenting consumers based on fish consumption volume and type, as this approach yields distinct consumer groups that can be systematically addressed by stakeholders ranging from policy makers to producers and other seafood advocates.
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| 20. |
- Armbrecht, John
(författare)
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AN EVENT QUALITY SCALE FOR PARTICIPATORY RUNNING EVENTS
- 2020
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Ingår i: Event Management. - 1525-9951. ; 24:1, s. 139-152
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Tidskriftsartikel (refereegranskat)abstract
- Research question: This study focuses on the perceived quality of participatory event experiences by addressing the following question: What are the important aspects of the event experience? Research methods: The aim is to develop and refine a scale to measure the quality of the event experience for runners at a participatory event. The objective is to combine, apply, test, and refine the existing scales to increase our understanding of the perceived quality of events among amateur running athletes. Both affective and cognitive dimensions are included in the scale. Based on seven dimensions and 36 items, a formal scale development process is adopted. The data consist of 1923 observations collected during a participatory event with approximately 60,000 registered participants. Results: The seven-factor model, including immersion, surprise, participation, fun, social aspects, hedonic aspects and service quality, was gradually revised in favour of a four-factor solution: service quality, hedonic aspects, fun and immersion. As a result, 73.1% of the variance is extracted. Implications: This study contributes to a refined scale measuring the perceived event quality of participatory events. Service quality accounts for more than half of the variance extracted. Researchers should continue to develop research on the critical experiential dimensions in an event context. Furthermore, the links between the constructs need attention. The results suggest that event organizers should evaluate their events and event portfolios based on the scale and take actions to increase the perceived quality of these events.
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