| 21. |
- Hansson, Lena, 1968, et al.
(författare)
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Grocery shopping among elderly during Corona - Changing practices or temporary disruption?
- 2021
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Ingår i: NRWC2021 - The 7th Nordic Retail and Wholesale Conference.
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- Elderly people (70+) have been significantly affected by the special recommendations for the age-group during March and October 2020. Under this period, many elderly had limited opportunities to visit groceries stores and 23 percent of them (65-79) started to purchase food online (e-barometern, 2020). While this indicates that some elderly consumers have changed their routines when purchasing food, no insights is given into how these changes are carried out and experienced in practice. Thus, this paper aims to deepen the understanding of elderly consumers’ grocery shopping practices during Covid-19 and the role digitalization of the food market plays for them during. Theoretically we draw on the concept of ‘Shopping as practice’ (Elms et al., 2016; Fuentes & Svingstedt, 2017) and the theory of social practice by Shove et al. (2012) for understanding mundane habits and routines. The paper analyses how the practice of grocery shopping has changed in the group of elderly consumers during the Corona pandemic.
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| 22. |
- Hansson, Lena, 1968, et al.
(författare)
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Reorganising grocery shopping practices - the case of elderly consumers
- 2022
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Ingår i: International Review of Retail Distribution and Consumer Research. - : Informa UK Limited. - 0959-3969 .- 1466-4402. ; 32:4, s. 351-369
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Tidskriftsartikel (refereegranskat)abstract
- This paper aims to deepen the understanding of elderly consumers' grocery shopping practices during Covid-19. Drawing on the shopping-as-practice approach within social practice theory, we show how the practices unfold as the pandemic evolves and the situation of the elderly change, which implies new possibilities and limitations in grocery shopping. Qualitative telephone interviews with elderly consumers were conducted in 2020 and followed up during 2021. By analysing the elderly's grocery shopping as a social practice, we show how different modes of shopping practices (in-store, online and assisted shopping), came about, how they were reconfigured, and what made them work smoothly or not during the corona pandemic. We also show how the grocery shopping practices, and the modes involved were situated and synchronised in everyday life. The paper also discusses the implication for retailers.
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| 23. |
- Hansson, Lena, 1968, et al.
(författare)
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Scripting accessibility in online grocery shopping - the case of elderly consumers
- 2022
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Ingår i: NRWC2022.
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- This paper analyses accessibility in online grocery shopping practices by looking into the retailer-consumer interactions. How does accessibility in online grocery shopping come about? More specifically we focus on the reconfiguration(s) of grocery shopping from offline to online from the perspective of elderly consumers.
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| 24. |
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| 25. |
- Hansson, Lena, 1968, et al.
(författare)
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Who's purchasing the food? Elderly, stores, home service and digital technology in interaction
- 2020
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Ingår i: ESA RN5 – Midterm Meeting of the Research Network of Sociology of Consumption.
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- This paper aims to deepen the understanding of older consumers' food purchases and the role digitalisation of the food market plays for them. The paper analyses the temporary acting assemblages of heterogenous entities – humans, objects, tools, infrastructures etc. – involved in elderly consumers’ food purchases. We are interested in their capability to act, what actions become possible or restricted and how they can be changed. Theoretically we draw on ANT and the concept of ‘agencements’ (Callon 2008 and Latour 2005). We account for the varying life situations among elderly, regarding i.e. mobility, assistance, interest in and knowledge of digital technology, and highlights how actors, such as family and home service, as well as the accessibility of stores and digital platforms, create opportunities and limitations. The paper discusses strategies used in society to increase accessibility. Elderly consumers’ opportunities to shop for food are analyzed on the basis of so-called prosthetic and habilitation strategies (Callon 2008). Many times, it is the elderly who needs to adapt to the environment and its limitations, with or without prostheses, rather than adapting the environment to the individual (habilitation). The discussion shows the complexity of elderly’s grocery shopping. It highlights the challenges of increasing accessibility, despite inclusive ambitions among both public and commercial actors in society. The analysis is based on a literature review and a survey of initiatives and services offered to elderly consumers. This includes previous research on aging, eating habits, purchasing routines, grocery stores, accessibility and digital technology from an elderly perspective. The survey focuses on home services for the elderly, various commercial initiatives and adaptations, such as accessibility in stores and various digital solutions. The research is work in progress, interviews with seniors are planned for the spring 2020.
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| 26. |
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| 27. |
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| 28. |
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| 29. |
- Holmberg, Ulrika, 1966, et al.
(författare)
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Constructing a sustainable future
- 2018
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Ingår i: Nordic Conference on Consumer Research, Vaasa, 12-14 June, 2018.
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)
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| 30. |
- Holmberg, Ulrika, 1966, et al.
(författare)
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Consumer logistics – portability and mobility during shopping trips
- 2013
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Ingår i: 22nd Nordic Academy of Management Conference. University at Iceland, Reykjavik, August 21-23, 2013.
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- The aim of the paper is to explore the practice of consumer logistics. It is the logistical activities performed by consumers when shopping which is the focus of our interest. It includes what (and how) consumers are carrying and interacting with on the way to the store, in the store, and all the way home. The marketing scholars Granzin and Bahn proposed the study of consumer logistics in the late 1980’s. With few exceptions their call has been surprisingly ignored by marketing researchers. The paper aims to revive this field of study by building on their initial work and introducing a practice approach to consumer logistics using the case of students. The authors draw particular attention to how consumer logistics is performed by assemblages of consumers and things, e.g. a man with a backpack plus two shopping bags full of groceries entering a tram or a woman with a computer bag, several small shopping bags riding a bicycle. The paper shows that the elements included and the way they are related influences how consumer logistics is performed. Furthermore, it emphasises that consumer logistics is related to other practices which impacts how consumer logistics is carried out. The paper also identifies issues that warrant further study, which may be usefully explored through the practice-based approach proposed here.
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