| 41. |
- Ihlström Eriksson, Carina, et al.
(författare)
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Ubiquitous Advertising Challenges
- 2008
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Ingår i: ICMB 2008. - Los Alamitos, CA : IEEE Computer Society. - 9780769532608 ; , s. 9-18
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Konferensbidrag (refereegranskat)abstract
- The aim of this paper is to further explore new issues on advertising in ubiquitous information environments by theoretically and empirically discussing challenges of ubiquitous advertising. We have performed 15 interviews and 9 workshops with publishers and advertisers from the media industry. Our findings confirm previous research but also point out several additional challenging issues. We contribute to theory and practice by suggesting additional challenges for ubiquitous advertising regarding: 1) dynamic data exploitation, 2) real-time advertising adjustment (and channeling) to user behavior and preferences, 3) context adaptation and 4) user-advertiser relations.
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| 42. |
- Ihlström Eriksson, Carina, 1960-, et al.
(författare)
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User Generated Content in News Media – a Comparison of Reader and Newspaper Views
- 2013
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Konferensbidrag (refereegranskat)abstract
- The newspaper industry is forced to find new business models for their digital channels due to decreasing revenues from subscription, single copy sales and advertising. One of many paths to explore is user generated content (UGC). UGC has been described as a democratizing “tool”, a new way for newspapers to connect to their audience, and also to attract advertisers in a new way. So far, research on UGC in a newspaper setting has either focused on the user or the newspaper perspective. By two different questionnaires, one to newspaper readers with 3663 respondents and one to newspaper staff with 204 respondents we attempt to make a comparison of reader and newspaper views on UGC in news media. The purpose of this paper is to describe perceptions and views of user generated content in the newspaper context, and to investigate if there is a gap between newspaper staff and reader perceptions. The findings show that readers in general value UGC to be important and attractive content, but that only a few are positive to contribute with UGC. Newspaper staff shows a tendency to think that users rate UGC content value higher than they actually do. Newspaper staff also rate that users are more likely to contribute with UGC than they actually are. There is also a difference between what newspaper staff think motivates readers to contribute and what the reader survey shows. This paper contributes to the understanding of UGC and also provides valuable insights to newspaper firms considering exploring UGC.
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| 43. |
- Ihlström Eriksson, Carina, 1960-
(författare)
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Visualizing Futuristic Ubiquitous Media Services : A Collaborative Approach in the Newspaper Industry
- 2012
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Ingår i: ICCM 2012. - Piscataway, NJ : IEEE Press. - 9788988678688 - 9781467308939 ; , s. 453-458
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Konferensbidrag (refereegranskat)abstract
- This paper describes a collaborative approach to envision futuristic ubiquitous media services from a media house perspective and their audiences take on that. Within a 24-month action research and experimental prototyping project with nine newspaper, three prototypes and three movie clips were produced to illustrate a future vision. Based on the results from numerous questionnaires, interviews and workshops with readers and newspaper representatives, the project team suggested five futuristic services and three personas. The movie clips was based on initial findings regarding business value, advertising, integrity etc. and was made somewhat provocative to start a debate within the industry. The services in movie clips were finally evaluated by readers in online questionnaires. © 2012 AICIT.
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| 44. |
- Lund, Jesper, 1976-
(författare)
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Digital Innovation : Orchestrating Network Activities
- 2015
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Digitization of analogue everyday artifacts, i.e. when physical products are equipped with digital capabilities, has a profound impact on today’s society. Some examples of these digital innovations aimed at consumer markets are the “connected” car, the digitized television set, and in the near future, digitized IKEA furniture. Digital innovation provides endless opportunities for providing value adding products and services. However, in digital innovation there is a need to find new ways of organizing network activities, i.e. activities such as e.g. production and translation of knowledge and enrollment of actors. These activities need to embrace and build on the networked aspects and the complexity inherent to digital innovation. This requires network activities that can overcome challenges with the ambiguous and messy characteristics of digital innovation. In this thesis, I propose that the theoretical perspective of network orchestration can enlighten fruitful ways to address challenges that are encountered when organizing network activities in digital innovation. Inspired by practical challenges with digital innovation, as well as contemporary calls for research within IS, this thesis investigates: How can network activities be orchestrated in digital innovation? Two cases of digital innovation aimed at consumer markets are studied. The first case concerns the digitization of the newspaper. The second case regards the digitization of door locks. Literature about digital innovation is used to understand the context of the studied phenomenon. Furthermore, theories about network orchestration as well as activities in innovation are used as a theoretical framework to help answer the research question. The thesis is based on an interpretative perspective where a multi-method approach has been applied to address the research question. The contribution is divided into two different parts. The first part presents four categories of empirically derived network activities that address socio-technical challenges with organizing digital innovation. The second part is a proposed model detailing orchestration of network activities in digital innovation. The model is based around the four suggested categories of network activities: (1) Supporting flexible innovation networks, (2) Production and translation of layered architectural knowledge, (3) Addressing heterogeneous user communities, and (4) Harnessing generativity to leverage value. The categories of network activities can be viewed as building blocks for the orchestration process. By emphasizing both a proactive and a reactive way of orchestrating digital innovation, the model proposes a means for organizations to address the ambiguity and complexity of digital innovation.
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| 45. |
- Roussinov, Dmitri, et al.
(författare)
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Genres of digital documents
- 2007
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Ingår i: Proceedings of the Annual Hawaii International Conference on System Sciences. - Washington, DC : IEEE Computer Society. - 1530-1605.
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Tidskriftsartikel (refereegranskat)
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| 46. |
- Ståhlbröst, Anna, et al.
(författare)
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Stakeholders in Smart City Living Lab Processes
- 2015
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Ingår i: 21st Americas Conference on Information Systems. - : Americas Conference on Information Systems. - 9780996683104
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Konferensbidrag (refereegranskat)abstract
- Due to the increasing urbanization around the world, cities are growing at fast pace and following that, many cities face problems that includes both hard and soft issues. This can for instance be transportation, energy suppliance, social inclusion and quality of life for its citizens. As a way to contribute to solving these problems the smart city concept has emerged. This concept is focusing on capitalizing on ICT landscape in a strategic way. To achieve a smart city it is important to start with understanding the people and their needs, which can be supported by a Living Lab. These Living Lab involve a multitude of stakeholders in their innovation processes and thus, it becomes important to understand the power dependencies, claims and roles these stakeholders have. Thus, the aim of this paper is to explores the stakeholders that are involved in smart city innovation processes supported by Living Lab
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| 47. |
- Svensson, Jesper, et al.
(författare)
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Challenges with User Involvement in a Living Lab context
- 2009
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Konferensbidrag (refereegranskat)abstract
- This paper discusses user involvement in a Living Lab based on the call for research regarding the following challenges: How to select the appropriate users?; How to organize user involvement?; and How to motivate users? We discuss these questions based on empirical experiences from about 100 user involvement activities from the media and health technology application domains of Halmstad Living Lab. We conclude by summarizing our experiences as guidelines addressing these challenges, e.g. User selection criteria specifically derived for each case; Mix between traditional and virtual activities; Facilitate instead of categorize; Acknowledge that motivational factors might differ between users and domain fields.
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| 48. |
- Svensson, Jesper, 1976-, et al.
(författare)
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Exploring Social Aspects Influence on Change in Network Relationships : A Case Study of Digital Innovation
- 2012
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Ingår i: International Journal of Social and Organizational Dynamics in IT. - Hershey, PA : IGI Global. - 2155-6334 .- 2155-6342. ; 2:4, s. 14-33
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Tidskriftsartikel (refereegranskat)abstract
- Digital innovation processes are becoming more and more networked, and actors are growing dependent oneach other’s competences, resources and knowledge. In networks developing digital innovation actors needto identify, mobilize, and integrate diverse and heterogeneous knowledge resources to be able to innovatesuccessfully. Social aspects are important where heterogeneous actors connect, negotiate, and adjust to eachother’s perspectives. The aim of this paper is to explain how social aspects such as trust, commitment andpower, influence changes in relationships in digital innovation networks. A case study approach was selectedto study events involving multiple actors in an innovation and development project aimed at introducingtechnology that aids elderly, home care personnel and next of kin by improving the management of homecare visits. Based on the authors’ findings they present a model for how social aspects influence changes inrelationships and conclude by making six propositions. Copyright © 2012, IGI Global.
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| 49. |
- Svensson, Jesper, 1976-, et al.
(författare)
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Methods and Techniques for User Contribution : Challenges from a Living Lab Perspective
- 2009
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Konferensbidrag (refereegranskat)abstract
- This paper discusses user contribution in innovation processes from a Living Labperspective. We view Living Lab as a milieu in which specific methods are used to involvedifferent stakeholders in open innovation processes to create and validate IT-products andservices in a real world setting. The involvement of different stakeholders is of particular importance in a Living Lab to secure the development of usable products and services. In thispaper we focus on methods and techniques for user contribution in innovation processes by discussing our own experiences based on 100 activities conducted within four differentresearch projects. The purpose of this paper is to discuss our experiences of methods andtechniques for user contribution in relation to three different aspects: a) phase in the innovation process, b) kind of user contribution and c) type of users, all in relation to a Living Lab perspective. We conclude that there is a need to translate face to face methods and techniques to distributed user involvement activities to be able to scale up and use these in a Living Lab setting.
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| 50. |
- Svensson, Jesper, et al.
(författare)
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Open Innovations in Small Enterprises - A Living Lab Approach
- 2009
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Ingår i: Proceedings of The XX ISPIM Conference Vienna, Austria - 21-24 June 2009. - : The International Society for Professional Innovation Management (ISPIM). ; , s. 10-
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Konferensbidrag (refereegranskat)abstract
- In this paper we have addressed the research question: In what way does a Living Lab approach influence the innovation process from a small enterprise perspective? Within Halmstad Living Lab we have performed approximately 50 Living Lab activities involving user and enterprise representatives within the health technology sector. We have discussed our experiences according to literature on innovation and competence in relation to a Living Lab approach and have identified four challenges that need to be addressed. Examples of these challenges are; In what way can Living Lab activities contribute to expand the competencies within the small enterprises and how to create openness between enterprises and other stakeholders regarding legal documents such as IPR and patent?
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