| 51. |
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| 52. |
- Hagberg, Johan, et al.
(författare)
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Who's doing what? Exploring market practices and practitioners
- 2009
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Konferensbidrag (refereegranskat)abstract
- The so-called practice turn (Schatzki et al., 2001) has made entries in many disciplines of contemporary social science. So far, however, there is a paucity of empirical practice studies addressing the activities of market practitioners. In this paper, we analyze marketing practices in two longitudinal case studies of Swedish retail trade. The research question dealt with is: who is performing marketing? We employ the threefold conceptualization of market practices as interlinked exchange, normalizing and representational practices proposed by Kjellberg and Helgesson (2006; 2007) to select a number of empirical vignettes of marketing practice from the case studies. Our analysis shows that important marketing activities were carried out by a multitude of actors, including professionals and amateurs, individuals and collectives, humans and non-humans, specialists and generalists. In our concluding discussion, we trace the implications of this observed heterogeneity of practices and practitioners both for research and for market practice.
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| 53. |
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| 54. |
- Harrison, Debbie, et al.
(författare)
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Segmenting a market in the making: industrial market segmentation as construction
- 2010
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Ingår i: Industrial Marketing Management. - : Elsevier. - 0019-8501. ; 39:5, s. 784-792
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Tidskriftsartikel (refereegranskat)abstract
- This paper takes an empirical starting point in a claim that Biacore, a pioneering Swedish producer of affinity biosensors, was “in the enviable position of creating its own market” (Abelin, 1997). An in-depth case study traces how Biacore undertook segmentation activities while shaping the market for its new product technology, affinity biosensors. This involved stabilising the modes of exchange with customers, the product and the identity of the company. The efforts of Biacore highlight a constructive dimension of market segmentation that hitherto has received little attention. Rather than a process of describing, deciding and taking action, Biacore engaged in the gradual construction of market segments through an interactive and iterative process involving close collaboration with early users. Simultaneously, the market for the new technology gained shaped. Thus, the paper reports a ‘markets from networks’ story illustrating how the practice of segmenting a market may have consequences for that market.
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| 55. |
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| 56. |
- Helgesson, Claes-Fredrik, Professor, 1964-, et al.
(författare)
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Five years! Have we not had enough of valuation studies by now?
- 2018
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Ingår i: Valuation Studies. - : Linköping University Electronic Press. - 2001-5992. ; 5:2, s. 83-91
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Tidskriftsartikel (övrigt vetenskapligt/konstnärligt)abstract
- The disparate and heterogeneous body of work that falls under the rubric of “valuation studies” has really taken off in recent years. There are a number of exciting edited volumes and special issues that have been published in the past couple of years (e.g. Berthoin Antal et al. 2015; Cefai et al. 2015; Dussauge et al. 2015; Kornberger et al. 2015). This journal, recently just an idea, is now completing Volume 5 with its tenth issue. Sometimes we hear mumbled irritations about how valuation studies are about everything—and are actually everywhere. “Victory!” we could then answer in triumph, not without noticing how the valuation of valuation studies (and, indeed, of Valuation Studies) goes hand-in-hand with a sense of academic terrain, and the occupation thereof.
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| 57. |
- Helgesson, Claes-Fredrik, et al.
(författare)
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Macro-actors and the sounds of the silenced
- 2005
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Ingår i: Actor-Network Theory and Organizing. - Malmö & Copenhagen : Liber & Copenhagen Business School Press. ; , s. 145-164
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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| 58. |
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| 59. |
- Helgesson, Claes-Fredrik, et al.
(författare)
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Om marknader och marknadsprocesser
- 2008
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Ingår i: Vårdval i Sverige. - Stockholm : Fritzes. - 9789138229521 ; , s. 229-253
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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| 60. |
- Helgesson, Claes-Fredrik, et al.
(författare)
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Practical Use: Enacting the User and That Which is Being Used
- 2009. - 1
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Ingår i: Use of Science and Technology in Business: Exploring the Impact of Using Activity for Systems, Organizations, and People. - : Emerald Group Publishing Limited. ; , s. 247-270
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- This book comprises a variety of examples of the use of science and technology in business, ranging from early computer use in the U.S. insurance industry to the present use of information technology in the Swedish furniture industry; from the classic UK fish and chip shop's use of white fish to Heathrow's Terminal 5-project; from new fishing net fibers to the cooling of chocolate at Cadbury's; from the development of new mobile wireless services to the creation of a genetic database on Iceland. The book shows the multifaceted and interactive character of the relationship between science and technology on the one hand, and business and innovation on the other. It explores this non-linear relationship through a selection of case studies and discusses its implications for science as well as for business. The economy of the use of sciences and technology, as well as the science and technology of economy, is given equal focus.
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