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12551.
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12552.
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12553.
  • Vigsö, Orla (författare)
  • Valretorik i text och bild : En studie i 2002 års svenska valaffischer
  • 2004
  • Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
    • Posters have been used in political communication for more than a century, and are still an important element in the election campaigns. However, few studies have been devoted to the way in which text and image work together in order to obtain the rhetorical goal of making voters vote for a specific party.In this study, election posters in the 2002 general election in Sweden from all parties represented in the Swedish parliament are analysed. The context of this specific sample of political communication is described through a sociological approach inspired by Pierre Bourdieu, and through theories of political marketing. The model for analysis of the posters combine semiotics and rhetoric in order to present a model capable of analysing both text and image, and the way in which they are used in order to influence and persuade voters.The conclusions are that Swedish parties favour textual messages and not visual elements, and that when visual elements are used, these are mostly portraits of candidates. So apparently, the predominance of visual elements in advertising does not show in election posters. Neither can one claim that personalisation is a predominant element, as the total percentage of posters depicting candidates is quite low. The tendency towards negative campaigning seen in earlier elections is not present in the 2002 posters, and the rhetoric is mostly epideictic and thus aimed at keeping already convinced voters rather than attracting new ones. This might indicate that the posters have lost their role as means of attracting new voters and have become more of an “internal” affair, telling the party’s voters, in a way which presupposes shared points of view, that the party is there to be voted for as always. The posters thus fulfil a symbolic function of binding together adherents rather than attracting newcomers.
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12554.
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12555.
  • Vikøren Andersen, Ida, et al. (författare)
  • Influencer responsibility in practice : The role of instagram debates for individualised politics during the covid-19 pandemic
  • 2024
  • Ingår i: European Journal of Cultural Studies. - : Sage Publications. - 1367-5494 .- 1460-3551.
  • Tidskriftsartikel (refereegranskat)abstract
    • During the COVID-19 pandemic, many governments discouraged citizens from travelling both within and outside the nation in an effort to mitigate the spread of the virus. Still, some Scandinavian influencers, whose livelihood often depends on producing aesthetic travel content, chose to go abroad, which led to criticism from both followers and others. While ethical debates over air travel have taken place in social media for a long time, the specific conditions of the COVID-19 pandemic travel restrictions, combined with the centrality of travel within influencer culture, created new controversies and discussions on several influencers’ Instagram accounts in Norway and Sweden. In this article, we use digital ethnography and multimodal discourse analysis to examine discursive negotiations of different moral positions in regards to long-haul travel, the political role and responsibility of influencers, as well as how appeals to solidarity and individualised responsibility were performed and contested in socially mediated spaces during the COVID-19 pandemic.
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12556.
  • Vilhelmson, Bertil, 1952, et al. (författare)
  • Does the Internet encourage people to move? Investigating Swedish young adults’ internal migration experiences and plans
  • 2013
  • Ingår i: Geoforum. - : Elsevier BV. - 0016-7185 .- 1872-9398. ; 47:June, s. 209-216
  • Tidskriftsartikel (refereegranskat)abstract
    • The Internet offers personalized and constantly updated information about opportunities and facilities at places far away. It stimulates distant personal contact and interaction via social media. Attention is thus increasingly being paid to the relationships between Internet use and traditional, physical forms of spatial interaction and movement. This paper explores possible associations between Internet use and internal migration, based on a 2009 survey of 750 young adults in Sweden. We explore Internet-based information seeking practices associated with actual migration experiences and with current plans to move to another place. Results indicate that many recent movers believed that the Internet influenced and facilitated their decision to move, and somewhat influenced their choice of destination. Many have also developed Internet-based communication practices that involve plans to migrate in the near future. Results suggest that the Internet reinforces intentions to move for a sizeable group, and also affects their migration motives.
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12557.
  • Vilhelmson, Bertil, 1952, et al. (författare)
  • What did we do when the Internet wasn’t around? Variation in free-time activities among three young-adult cohorts from 1990/1991, 2000/2001, and 2010/2011
  • 2018
  • Ingår i: New Media and Society. - : SAGE Publications. - 1461-4448 .- 1461-7315. ; 20:8, s. 2898-2916
  • Tidskriftsartikel (refereegranskat)abstract
    • Comparing the daily time use of three consecutive cohorts of Swedish young adults 20–29years old, we analyse changes in free-time activity patterns over a period when private Information and Communications Technology (ICT) use was introduced, expanded, and went online. We use Swedish Time Use Survey (TUS) data from 1990/1991, 2000/2001 and 2010/2011 and apply covariate analysis, controlling for important socio-economic factors. Our theoretical approach complements a regular displacement/enhancement perspective by emphasizing the role of time elasticities, time-use priorities, and free-time availability (i.e. being time-poor vs time-rich). Results indicate that online time increased considerably, adapting to increased free time. In addition, offline time spent on social activities, activities with other people, reading books and newspapers and offline hobbies consistently declined. TV viewing increased among the time-rich, fuelling overall screen time. Time spent on outdoor physical activity, entertainment, culture, and voluntary work appear unaffected. The balance between in-home and out-of-home time remained unchanged.
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12558.
  • Virta, Sari, et al. (författare)
  • Ambidextrous Tensions : Dynamics of Creative Work in the Media Innovation Process
  • 2017
  • Ingår i: The Journal of Media Innovations. - : Universitetet i Oslo, Centre for Research on Media Innovations. - 1894-5562. ; 4:1, s. 44-59
  • Tidskriftsartikel (refereegranskat)abstract
    • This article analyses creative work in one of Europe’s largest media organizations, in which a newly formed development team was tasked with creating a new multi-platform media product. The objective of this article is to explore the dynamics of team creativity in the process of developing and managing media content innovation. To do this, this study utilizes the concept of ambidexterity for understanding multi-level tensions between the on-going media production work and innovation processes typically co-existing in media operations. The results of the analysis indicate that, due to pressures created by the routine media production, media innovations require specific focus and prioritization to succeed. This requires recognizing, balancing and managing the ambidextrous tensions between exploration and exploitation in creative media work. In addition to practical implications for management of media innovations, this study contributes to research on media innovations, particularly from the perspectives of creative work and organizational creativity.
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12559.
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12560.
  • Virta, Sari (författare)
  • Complexities and tensions of transformative boundary-crossing : Case study on ambidextrous HRM in a creative organization
  • Annan publikation (övrigt vetenskapligt/konstnärligt)abstract
    • This article aims to inform theory and practice on the features of ambidextrous HRM that are required to transform creativity into content innovation within the rapidly changing context of creative media organizations. An empirical, qualitative case study is utilized to examine ambidextrous HRM as a response to dual tensions that are characteristic of media content development work, especially in relation to exploration and exploitation. The analysis focuses on issues that hamper the establishment of an ambidextrous HRM system in a traditional and established media organization, thus shedding light on the development of an ambidextrous HRM system more generally in knowledge-intensive industries facing disruptive change. The findings suggest that creative content development work, which is deeply dependent on individual creative talent, requires an ambidextrous approach to HRM for the successful management of innovation initiatives (i.e. exploration) alongside on-going production processes (i.e. exploitation), including that the lack of ambidextrous HRM may severely harm development initiatives. The results of the analysis indicate that bridging conventional and ambidextrous HRM principles is essential for sustainable co-existence of production and innovation in organizational contexts characterized by tensions. The qualitative case study offers new understanding regarding managing development work and organizational creativity for innovation in a traditional company in turbulent change, and elaborates especially on the constraints, conflicts, tensions and complications of the necessary boundary-crossing for integrating exploration and exploitation.
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