Sökning: onr:"swepub:oai:DiVA.org:liu-68870" >
Enabling and reliev...
Enabling and relieving processes of value creation
-
- Kowalkowski, Christian, 1978- (författare)
- Linköpings universitet,Industriell marknadsföring och industriell ekonomi,Tekniska högskolan
-
(creator_code:org_t)
- ISBN 9780578084572
- Ithaca, NY, 2011
- 2011
- Engelska.
- Relaterad länk:
-
https://urn.kb.se/re...
Abstract
Ämnesord
Stäng
- The dynamics of value propositions and the ‘enabling’ and ‘relieving’ characteristics of offerings are examined through the lens of S-D logic, culminating in the articulation of three guiding principles relating to the value emphasis of value propositions. The integrative view taken of value creation lends itself to the application of the principles across marketing contexts when creating competitively compelling value propositions.
Nyckelord
- TECHNOLOGY
- TEKNIKVETENSKAP
Publikations- och innehållstyp
- ref (ämneskategori)
- kon (ämneskategori)
Hitta via bibliotek
Till lärosätets databas