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- Ahamed, A. F. M. Jalal, 1976-, et al.
(författare)
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The link between export relationship quality, performance and expectation of continuing the relationship : A South Asia exporters’ perspective
- 2015
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Ingår i: International Journal of Emerging Markets. - : Emerald Group Publishing Limited. - 1746-8809 .- 1746-8817. ; 10:1, s. 16-31
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Tidskriftsartikel (refereegranskat)abstract
- Purpose - The purpose of this study is threefold: to investigate how relationship quality affects export performance; to see if and to what extent export performance affects exporter satisfaction; and to determine whether exporter satisfaction ultimately affects the expectation of continuing the export-import relationship in an emerging market. Design/methodology/approach - The paper reports the findings of a survey of 185 respondents from the ready-made garments industry in Bangladesh chosen from a convenience sample. The responding exporters were located in Dhaka city or nearby areas. The data were analyzed using the partial least squares technique. Findings - The results support four out of five hypotheses, indicating that there is a significant relationship between exporter relationship quality and financial and strategic export performance. Additionally, a positive relationship between financial export performance and exporter satisfaction and between exporter satisfaction and the expectation of continuing the relationship are shown. No significant relationship between strategic export performance and exporter satisfaction is found. Practical implications - The findings have practical implications for managers and policy-makers interested in developing effective strategies for building and maintaining high quality export-import relationships, especially in the context of an emerging market. Originality/value - In order to accomplish the research goal, the main constructs from two influential streams of literature - social exchange theory and the disconfirmation of expectation theory - are utilized. This is new in the context of an emerging economy perspective.
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- Ahamed, A. F. M. Jalal, 1976-, et al.
(författare)
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The Mediating Effect of Relationship Quality on the Transaction Cost-Export Performance Link : Bangladeshi Exporters' Perspectives
- 2015
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Ingår i: Journal of Relationship Marketing. - : Informa UK Limited. - 1533-2667 .- 1533-2675. ; 14:2, s. 152-169
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Tidskriftsartikel (refereegranskat)abstract
- This study explores how relationship quality might mediate the link between transaction cost variables and export performance. In the proposed conceptual model, relationship-specific assets and uncertainty affect export performance both directly and through relationship quality; survey data from 185 exporting organizations in Bangladesh provide the test of this model. This article thus proposes that transaction cost economics and relational exchange theories are complementary rather than competing theories. These conclusions arise because this study accounts for not only the direct effect of asset specificity and uncertainty on export performance but also their indirect effects through relationship quality, which have not been empirically tested or clarified previously.
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- Lee, Youngsu, et al.
(författare)
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An International Study of Culture, Gender, and Moral Ideology on Sales Ethics Evaluations : How Should Educators Respond?
- 2018
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Ingår i: Journal of Marketing Education. - : Sage Publications. - 0273-4753 .- 1552-6550. ; 40:3, s. 196-210
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Tidskriftsartikel (refereegranskat)abstract
- While international demand for sales positions is growing, negative sales stereotypes, partially fueled by ethical abuses in the sales arena, are prevalent and may dissuade students from pursuing sales careers. To help combat the situation globally, educators must develop and utilize effective sales ethics pedagogies. The first step involves understanding cross-cultural sales ethics perspectives. A convenience sample is drawn from five countries (United States, France, Germany, Indonesia, and New Zealand), and the Personal Selling Ethics Scale (PSE-2) is successfully used to examine culturally specific and gender-based evaluation differences. Gender-based ethical perspectives are of particular interest due to the growing gender diversity within sales professions. The study finds that cultural traditionalism/secularism and individualism/collectivism affect sales ethics evaluations. Likewise, gender and moral ideology affect evaluations. Women are more sensitive to ethical misconduct than men, and absolutist are more sensitive than exceptionists, situationists, and subjectivists. Specific pedagogical recommendations are provided
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