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- Öberg, Christina, 1970-
(författare)
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Customer roles in innovations
- 2010
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Ingår i: The Dynamics of Innovation. - Bilbao, Spain : International Society for Professional Innovation Management (ISPIM). - 9789522149268
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- The purpose of this paper is to discuss and classify the roles of customers in innovations. In literature on innovations, customers have been increasingly emphasised as a source for innovations and also in how they help developing ideas in their early phases. This paper exemplifies various customer roles in innovations through three case studies. These describe the customer as initiator, as co-producer and as central party for business development. Through using role theory to discuss customers in innovations, it becomes explicit how customers may act their traditional roles, add roles or transfer to new roles beyond the scope of being a customer. Furthermore, the paper shows that customer roles change during the innovation process, from added or transferred roles in early phases to more traditional ones i later phases of the innovation process
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| 5. |
- Öberg, Christina, 1970-
(författare)
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On customers in mergers and acquisitions
- 2004
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Licentiatavhandling (övrigt vetenskapligt/konstnärligt)abstract
- This thesis focuses on how customers are perceived in mergers and acquisitions. Mergers and acquisitions (M&As) are frequent, yet complex, phenomena in business life. One dimension making M&As complex is that they can affect (the merging companies' relationships to) other companies. With an M&A being a potential source of, for example, customer losses, one must ask how, and indeed whether, customers are taken into account in the M&A process, and what are the merging parties' notions concerning customers in relation to an M&A.This thesis takes a triangulation approach to the subject, including a literature and press release review and two case studies. The following is concluded: Customers are seldom focused on in the M&A literature, though they are commonly referred to indirectly, in an unproblematised way. By not considering customers as part of an M&A, the literature is neglecting an important aspect - one that has been emphatically recognised in business experience. In actual M&A practice, customers figure prominently in the underlying motives of M&As, and also when determining the degree of integration. Notions concerning customers are malleable, shifting during the course of tl1e M&A process, and also differ between the official view articulated in press releases, and in intra-company discussions regarding reasons for merging or acquiring. The official discourse commonly refers to customers indirectly and as targets, whereas they are treated as actors in intra-company discussions. Once M&A intentions are realised, the focus shifts from creating value to keeping value, and at this stage, customer considerations constrain the degree of integration. While there is no clear-cutline between the integration itself and a possible post-M&A phase, when evaluating an M&A the evaluation tools correspond to how customers are defined in official M&A motives.
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| 7. |
- Larson, Mia, et al.
(författare)
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Virtual tourism eco-system transformation
- 2023
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Ingår i: The 31st Nordic Symposium on Tourism and Hospitality Research. - Östersund, Sweden : Mid Sweden University. - 9789189786370 ; , s. 501-504
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Konferensbidrag (refereegranskat)
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| 8. |
- Geissinger, Andrea, et al.
(författare)
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How sustainable is the sharing economy? On the sustainability connotations of sharing economy platforms
- 2019
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Ingår i: Journal of Cleaner Production. - : Elsevier. - 0959-6526 .- 1879-1786. ; 206, s. 419-429
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Tidskriftsartikel (refereegranskat)abstract
- The sharing economy has evolved and spread to various sectors of the economy. Its early idea linked to the creation of more sustainable uses of resources. Since then, the development of the sharing economy has included a professionalization with self-employed suppliers rather than peers, and the question is whether the platforms following this development maintain the focus on sustainability. This paper describes and classifies the sustainability connotation of sharing economy platforms. It analyses 121 platforms derived through social media analytics to figure out whether they describe themselves as sustainable. The findings suggest that the sustainability connotation closely connects to specific sectors such as fashion, on-demand services and logistics. Meanwhile, the dominant role model platforms do not communicate about being sustainable. These findings contribute to previous research through (1) giving a systematic empirical account on the way various sharing economy platforms describe themselves in terms of sustainability, (2) pointing out the differences among the platforms, and (3) indicating the diversity in sustainability connotation among various sectors of the economy.
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| 9. |
- Geissinger, Andrea, et al.
(författare)
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Social media analytics for knowledge acquisition of market and non-market perceptions in the sharing economy
- 2021
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Ingår i: Journal of Knowledge Management. - : Emerald. - 1758-7484 .- 1367-3270. ; 25:2, s. 500-512
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Tidskriftsartikel (refereegranskat)abstract
- Purpose Using the case of Foodora, this paper aims to assess the impact of technological innovation of an emerging actor in the sharing economy through stakeholders' perceptions in the market and non-market domains. Design/methodology/approach Using a methodological approach called social media analytics (SMA) to explore the case of Foodora, 3,250 user-generated contents in social media are systematically gathered, coded and analysed. Findings The findings indicate that, while Foodora appears to be a viable provider in the marketplace, there is mounting public concern about the working conditions of its employees. In the market domain, Foodora manages its status as an online delivery platform and provider well, but at the same time, it struggles with its position in the non-market sphere, suggesting that the firm is vulnerable to regulatory change. These insights highlight the importance of simultaneously exploring and balancing market and non-market perceptions when assessing the impact of disruptive innovation. Originality/value This study offers originality by providing an integrative approach to consider both the market and non-market domains. It is also novel in its use of SMA as a tool for knowledge acquisition and management to evaluate the impact of emerging technologies in the sharing economy.
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| 10. |
- Scander, Henrik, 1976-, et al.
(författare)
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Fika a new turn in Food studies – an unexplored Swedish meal practice
- 2023
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Ingår i: Food & Communication: Communicating 'good' foods. - Örebro : Örebro University. ; , s. 97-98
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Konferensbidrag (refereegranskat)abstract
- Fika has appeared as a contender for the third Swedish word (in addition to ombudsman and smorgasbord) that has been introduced into the English language. We meet to fika in many different social contexts such as in the office morning-break, in a casually arranged business meeting, at homes as a tradition with home-baked pastries, and in cafes when friends meet and catch up. Fika as a cultural phenomenon is used extensively in destination marketing in Sweden and can be regarded as a food (or culinary) tourism experience. We also experience fika as one of the means to market Sweden, and some recent product launches try to build on fika as a value offering. This paper aims to conceptualise the meaning of fika and how it as a complex, cultural phenomenon can be marketed and thereby how a cultural tradition may enhance value created by firms in Sweden to attract customers locally as well as to reach out to other countries. The paper thereby connects fika as a practice and sensory taste with the destination-carrying values of fika for Sweden and firms, and how such values can be used in the marketing of products.This paper is the first output from a project focusing on fika as a practice, destination marketing’s use of fika and how companies use fika to market the value of their products. This research lays a basis for the understanding of how values and tastes are created in relation to the Swedish fika culture. The social practice of fika will help to grasp the product/service combinations’ links to social interaction and what role the combinations play, how they shift both in terms of content and cultural values related to various types of interactions and contexts. This will serve as input to improve destination branding activities as well as fika services of tourism companies and organisations where the local and national values of fika are ingrained. Accordingly, the research result will result in scientific knowledge that used by tourism operators and destination organisations in Sweden can lead to an improved destination image of Swedish destinations as well as more successful tourism companies.
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