| 1. |
- Elbe, Jörgen, et al.
(författare)
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Mobilizing marginal resources for public events
- 2007
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Ingår i: Event Management. - : Cognizant, LLC. - 1525-9951 .- 1943-4308. ; 10:2-3, s. 175-183
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Tidskriftsartikel (refereegranskat)abstract
- Marginal resources are important for organizers of public events. In the present context, marginal resources are defined as resources that providers can offer to events in periods when these resources cannot be put to productive use in their regular operations. Such marginal resources are often mobilized through networks of social relationships when the resource providers regard a connection to the public event as being valuable. The mobilization of marginal resources is analyzed using a network approach and by analyzing the motives of the participating resource providers. Cases involving two public events are presented in order to illustrate the mobilization and the development of patterns and routines over time. The cases indicate that resources are mainly mobilized through networking. Building and using the legitimacy of the event are important factors in this process. The actors providing resources are motivated by a mix of interests, but most of them have an idealistic interest in the event. The mobilized resources are combined in ways that create economy of scope and scale for the organizer. Over time, a recurring event benefits from experience and learned behavior among the actors involved. It seems to be easier to mobilize resources in a community where the actors, and clusters of actors, are well connected with each other
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| 2. |
- Gunnarsson, Claes, 1967-
(författare)
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Value creation and loyalty in exchange relationships : a dynamic perspective
- 2011
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks.The aim of this dissertation is to describe and analyze how loyalty and value creation shortfalls influence business relationship dynamics. It is claimed that shortfalls in value creation reflect a discrepancy between anticipated or present performance compared with business partners’ expectations.In this dissertation, a dynamic perspective is applied to substantiate how critical episodes influence the continuity of relationships taking a progressive or regressive course of development. The study focuses on shortfalls in value creation and indicates troublesome aspects in term of the dimensions of customer satisfaction, trust and commitment. Accordingly, it directs attention towards the heterogeneous influence of business relationship dynamics which is caused by loyalty antecedents in specific episodes of value creation shortfalls.The main contribution of this dissertation is a portrayal of 11 different episodes of shortfalls in value creation, which indicates the stabilizing role of loyalty antecedents in different dynamic business relations.In essence, the findings specify that perceived or anticipated shortfalls in value creation imply an increased awareness among managers to account for loyalty antecedents in dynamic relationships. First, shortfalls in value creation are related to discrepancies between value proposition and value change. Second, stability can be achieved by substitution between trust and commitment (i.e. formalization) when there is a lack of value realization or value capture. Third, the formation of managerial commitment in goal congruence is crucial for stability when shortfalls relate to contingencies in the managerial system of control and coordination. The conclusions in this dissertation signify how loyalty antecedents may not be sequentially connected or activated along the relationship development process. In addition, these loyalty antecedents are occasionally inherently inconsistent in continuous and dynamic relationships.This dissertation consists of an extended summary and seven research papers. The applied method is characterized by both multiple and single case study approaches. Furthermore, the qualitative and multidimensional approach used is pertinent to the discussion of value creation and loyalty in contrast to employing a single theory framework.
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| 3. |
- Bäcklund, Jonas, 1967-
(författare)
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Arguing for Relevance : Global and local knolwdge claims in management consulting
- 2003
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Management consulting services are often viewed as local in the sense that they are based on knowledge of local conditions, are adapted to those conditions, and build on client interaction. Despite this view, globally active consulting firms continue to increase in number and relative size in national markets. To address this paradox and to understand the demand for globally active management consulting services, the present study investigated the efforts of consulting firms to be persuasive, and the ideational embeddeness of those efforts. This was done by examining how management consulting firms present their services in three media in the Swedish market for management consulting: public tenders, corporate web sites, and a yearly listing of the actors in the market, with special attention to ideas on management and organization drawn upon by the firms in their efforts to be persuasive. Three distinct presentation profiles were identified and linked to categories of consulting firms. Although varying considerably, the profiles drew on common ideas, viz., management as a de-contextualized, global and scientific activity. Offering structured models and standardized tools was seen to provide advantages to consulting firms claiming to be able to do so. Local aspects of management, such as culture, were generally de-emphasized as a source of legitimacy in the presentations.By considering how processes of consulting-firm legitimization through presentations make part of the structuring of non-regulated fields, the study contributes to a discussion of the interdependence of the evolution of the consulting industry and the development and diffusion of general ideas on management.
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| 4. |
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| 5. |
- Eklinder-Frick, Jens, et al.
(författare)
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Bridging and bonding forms of social capital in a regional strategic network
- 2011
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Ingår i: Industrial Marketing Management. - : Elsevier BV. - 0019-8501 .- 1873-2062. ; 40:6, s. 994-1003
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Tidskriftsartikel (refereegranskat)abstract
- Research on networks emphasizes the importance of bonds between actors. Social reciprocity strengthens network bonds, which is assumed to have positive effects on business relationships between firms. However, the importance of weak ties is also stressed in network research. An important policy issue is therefore if more attention should be devoted to the creation of bridges to other social groups and loosening bonds between network actors. The difficulty in doing so is described and analyzed in this article focusing on a regional strategic network, which is viewed in three network perspectives. Interview data were collected from all participating managers in a regional strategic network in 2004 and 2010. The findings shed light upon the paradox of using a regional strategic network to counteract over-embeddedness and freeing the involved actors from existing network lock-ins instead of further strengthening such social institutions.
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| 6. |
- Eklinder Frick, Jens, 1980-
(författare)
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Building Bridges and Breaking Bonds : Aspects of social capital in a regional strategic network
- 2011
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Licentiatavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Investing in cluster formation or encouraging companies to network in regional strategic networks is a common strategy used by municipalities to promote regional growth in peripheral regions. Previous research has investigated the significance of creating regional advantages by building clusters and regional networks, but researchers have not provided much insight into the problems facing the project management trying to implement such collaboration. In my thesis I describe and analyze a network project in order to shed light upon some of the complications that such a collaboration project might entail. My theoretical framework of analysis rests upon the concept of social capital, a concept that investigates the value that social contacts might incur. I have studied a designed network situated in the Swedish municipality of Söderhamn called Firsam. After the closure of the telecommunications factory of Ericsson/Emerson and the military airbase F15 Söderhamn lost 10 % of its local employment in 2004.The need for regional growth programmes therefore became dire. The companies that prior to the closure worked in close collaboration with the Ericsson/Emerson factory were also looking for new revenue streams to compensate for their loss of business. Collaboration with the local manufacturing companies to create innovative projects and to take on joint tenders seemed to be a perfect solution to the problems facing them and the municipality. In this spirit a regional strategic network called Firsam (Företag i regional samverkan) was initiated. I analyze the Firsam project using two different aspects of the concept social capital:”bonding” and”bridging”. The bonding form of social capital is associated with small and homogeneous groups that build prerequisites for long-term collaboration by forming close contacts and building trust. The bridging form of social capital creates an open stance towards social relations that enables new contacts to be formed outside one’s own socially established context. The bonding form of social capital provides prerequisites for close collaboration but can also result in close-mindedness and over-embeddedness in one’s own social context. Building bridging connections outside one’s own social context might encourage innovative thinking and spur entrepreneurship. The somewhat fleeting connections that are associated with the bridging form of social capital might on the other hand make it difficult to cultivate a common sense of trust within an existing group. These different manifestations of social capital create a paradox that might be hard to handle in the design of a regional strategic network. Is it best to support already existing network structures and impose the risk of creating a less innovative environment, or should members from outside the established social context be included in the network design to encourage innovative thinking? There are both positive and negative effects associated with either strategy. I shed light upon this paradox by analyzing the regional strategic network of Firsam.
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| 7. |
- Hallén, Lars, 1946-, et al.
(författare)
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Digitalized interaction in corporate insurance relationships
- 2009
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Konferensbidrag (refereegranskat)abstract
- Based on a case study of corporate insurance relationships in a Swedish insurance company, drivers and obstacles to mass-customization of insurance relationships are discussed. Characteristics of the exchanges between the insurance company and its customers are seen as important factors that lead to or impede the use of web-based services where the role of the relationship manager may be replaced by automated decision rules. An important aspect to consider is how such a development can be expected to influence the strength of the relationships.
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| 8. |
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| 9. |
- Hallén, Lars, 1946-, et al.
(författare)
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Vad är regionala strategiska nätverk?
- 2009
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Ingår i: Regionala strategiska nätverk i praktiken. - Lund : Studentlitteratur. - 9789144035475 ; , s. 11-39
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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| 10. |
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Regionala strategiska nätverk i praktiken
- 2009
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Samlingsverk (redaktörskap) (övrigt vetenskapligt/konstnärligt)abstract
- Framgångsrika näringslivsregioner består ofta av dynamiska miljöer med täta företagskontakter som har växt fram under lång tid. För att åstadkomma liknande resultat i regioner som behöver stöd satsar EU:s regionala fonder, statliga myndigheter som Nutek och Vinnova samt länsstyrelser och kommuner stora resurser på så kallade klusterinitiativ, nätverksåtgärder eller regionala strategiska nätverk för att få företag att höja sin kompetens och samverka så att den regionala ekonomiska tillväxten stärks.Den här boken handlar om satsningar på regionala strategiska nätverk.Boken behandlar tankarna bakom satsningarna, processerna som dessa satsningar ger upphov till och möjligheterna att bedöma resultaten. Flera praktiska exempel ger en bakgrund till de regionala strategiska nätverkens existens och karaktär, och deras operativa verksamhet i form av engagemang, kommunikation och lärande analyseras. Författarna ägnar speciell uppmärksamhet åt nätverksnavens och universitetens och högskolornas roll samt åt de problem som är kopplade till att utvärdera verksamheten.Boken är ett resultat av ett forskningsprojekt vid Mittuniversitetet i Sundsvall som bedrivits i samverkan med forskare vid andra lärosäten. Den vänder sig till beslutsfattare och praktiker som arbetar med strategiska nätverk eller utvärderar sådana satsningar och till forskare med intresse för marknader och näringspolitik. Den lämpar sig också som kursbok i universitetens och högskolornas ekonomutbildningar.
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