| 1. |
- Lagrosen, Stefan, 1960-, et al.
(författare)
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Future directions of marketing knowledge : proposing an enriching framework including self-actualisation marketing
- 2009
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Ingår i: International Journal of Electronic Customer Relationship Management. - Geneve : Inderscience Publishers. - 1750-0664 .- 1750-0672. ; 3:4, s. 327-343
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Tidskriftsartikel (refereegranskat)abstract
- This paper aims to review schools and frameworks of marketing knowledge in order to propose future directions of marketing knowledge. The authors also provide a brief retrospective view of the marketing discipline. Reflecting over the origin, evolution and current status, the authors have come to distinguish three cornerstones of marketing knowledge namely objective, process and subjective. On this basis, five potential steps in the development of marketing knowledge are identified. The paper draws attention to the areas: the entrance of marketers, the levels of marketing knowledge, the introduction of self-actualisation marketing, the effect of time and complexity on marketing knowledge, and the need for syntheses and generalisations of marketing knowledge. A framework for enriching the field of marketing with these five interrelated paths of development is proposed. Finally, it provides a model of proposition to future marketing knowledge.
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| 2. |
- Pehrsson, Anders, 1956-, et al.
(författare)
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Corporate strategy and the environment : fit through teleological approaches
- 2013
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Ingår i: International Journal of Business Excellence. - Olney : InderScience Publishers. - 1756-0047 .- 1756-0055. ; 6:5, s. 572-583
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Tidskriftsartikel (refereegranskat)abstract
- Complexity-based approaches to corporate strategy are particularly important in times of extensive environmental uncertainty where previous corporate predictions and forecasts regarding environmental changes frequently turn out to be invalid. The purpose of the article is to develop a framework that integrates corporate strategy and complexity-based teleological approaches. The framework is accompanied by propositions that contribute to literature by showing what teleological approaches are consistent within different corporate strategies and environmental settings. The propositions represent ways of achieving a fit between the number of freedom degrees in corporate strategy formulation and the level of environmental uncertainty. The application of teleological approaches in the context of corporate strategy generates additional and valuable insights to both theory and practice.
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| 3. |
- Aydinlik, Arzu Ulgen, et al.
(författare)
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Communicating the Ethos of Codes of Ethics within the Organization : A Comparison of the Largest Private Sector Organizations in Sweden and Turkey
- 2008
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Ingår i: Journal of Management Development. - Bingley, UK : Emerald Group Publishing Limited. - 0262-1711 .- 1758-7492. ; 27:7, s. 778-790
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – The purpose of the paper is to examine the ways that the largest private sector organizations in Sweden and Turkey communicate the intent of their codes of ethics to their employees. Design/methodology/approach – Primary data were obtained via a self-administered mail questionnaire distributed to a census of the top 500 private sector organizations based on revenue in each country. Findings – The research identified some interesting findings that showed that the small group of companies in Turkey that have a code may appear to be more “advanced” in ethics artifacts usage than Sweden. Such a conclusion is counter-intuitive as one would have expected a developed nation like Sweden to be more advanced in these measures than a developing nation such as Turkey. Culture may play a large role in the implementation of ethics artifacts in corporations and could be a major reason for this difference. Research limitations/implications – As this is such a new area of investigation in Turkey, the responses amount to only 32 companies that have a code. The small sample is indicative of the formative evolution toward having codes of ethics within companies operating within Turkey. Practical implications – This study enables those organizations that comprise corporate Turkey to view the current state of codes of ethics in Turkish companies and to compare these with the responses of a developed country of the European Union. Originality and value – A review of the literature indicates that this is the first time that such an international study specifically focused upon codes of ethics and the artifacts to inculcate the ethos of the code into every day corporate affairs has included Turkey as one of the participating countries.
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| 4. |
- Callaghan, Michael, et al.
(författare)
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Implementation, communication and the benefits of corporate codes of ethics in Taiwan and Turkey : A comparison across contexts
- 2009
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Ingår i: European Business Review. - Bingley : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107. ; 21:3, s. 278-298
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – The purpose of this paper is to examine the corporate codes of ethics (CCE) that are put in place by companies in Taiwan and Turkey.Design/methodology/approach – This study examines the use of CCE among the top companies in Taiwan and Turkey. It is a replication of a study performed in Australia, Canada and Sweden and a follow-up study.Findings – The empirical findings show many similarities with top companies in Australia, Canada and Sweden, but more importantly identify key differences distinctly unique to each of the two countries under investigation. Statistical analysis suggests that the implementation, communication and benefits of CCE are paramount to Turkish companies operating in a domestic environment where the aspiration to participate globally and join the European Union is high, whereas in Taiwan it is low in favor of more traditional business practices (similar to the Chinese concept of guanxi) that focus on individual relationships in favor of formalized regulatory frameworks (such as CCE).Originality/value – This study makes a complementary contribution to the accumulated knowledge in the area of CCE, particularly given the cultural and historical differences these countries possess in comparison to each other and those previously studied and documented in the literature.
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| 5. |
- Lagrosen, Stefan, 1960-, et al.
(författare)
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A seminal framework of marketing schools : revisited and updated
- 2006
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Ingår i: Journal of Management History. - Bingley, UK : Emerald Group Publishing Limited. - 1355-252X .- 1758-776X .- 1751-1348. ; 12:4, s. 369-384
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Tidskriftsartikel (refereegranskat)abstract
- Purpose - The objective is to re-visit and up-date a seminal framework of marketing schools.Design/methodology/approach - The authors provide a conceptual description and positioning of old, modern and recent marketing schools.Findings - Recent developments in marketing - such as services marketing, industrial marketing and relationship marketing - do not fit into the seminal framework of marketing schools.Research limitations/implications - The authors have limited the discussion to the human practice of marketing and the academic discipline of marketing. In addition, the authors' focus is on marketing as part of business.Practical implications - The up-dated framework of marketing schools may assist practitioners to understand the current status of marketing by connecting to the past, and the future by revealing unexplored areas of the marketing discipline.Originality/value - The up-dated framework of marketing schools builds on and extends the seminal framework in question to incorporate the recent developments in marketing. In extension, it reveals a white spot in the research of the marketing discipline - a field of further research that may focus on a combination of economic and relational dimensions of marketing.
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| 6. |
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| 7. |
- Mysen, Tore, et al.
(författare)
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RELQUAL's impact on satisfaction in Norwegian business relationships
- 2010
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Ingår i: Journal of business & industrial marketing. - Bingley : Emerald Group Publishing Limited. - 0885-8624 .- 2052-1189. ; 25:2, s. 119-131
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – The purpose of this paper is to develop a RELQUAL-construct and to test its impact on satisfaction in Norwegian business relationships.Design/methodology/approach – This study is based upon a survey and random sample of small and medium-sized companies in Norway. Initially, respondents were contacted by phone and a total of 581 surveys were mailed. A total of 212 surveys were returned, a response rate of 36.5 percent.Findings – Two principal findings are: business relationships characterized by commitment/continuity and coordination/cooperation indicate a higher degree of a company's perceived satisfaction of the supplier; and business relationships characterized by opportunism/distrust and dependence indicate a lower degree of a company's perceived satisfaction of the supplier.Research limitations/implications – The RELQUAL-construct and its impact on satisfaction in business relationships appears to be accurate for those Norwegian business relationships studied, but only further work in examining other companies will verify its universal applicability if it is to be seen as a valid and reliable measurement for other companies' business relationships too. Suggestions for further research are provided.Practical implications – This study is of managerial interest to executives since it provides a framework of dimensions to be considered in corporate efforts in maintaining satisfactory levels of relationship quality in business relationships.Originality/value – The RELQUAL-construct makes a contribution to theory since it proposes a higher order-construct and measurement instrument for the benefit of other researchers and practitioners in the field. © Emerald Group Publishing Limited.
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| 8. |
- Slåtten, Terje, 1969-, et al.
(författare)
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Atmospheric experiences that emotionally touch customers : A case study from a winter park
- 2009
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Ingår i: Managing Service Quality. - Bingley : Emerald. - 0960-4529 .- 1758-8030. ; 19:6, s. 721-746
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Tidskriftsartikel (refereegranskat)abstract
- This study aims to focus on what types of atmospheric experiences emotionally touch visitors at a winter park. The objective is to describe and explain the relationship between: three atmospheric constructs (ambience, interaction, and design); the construct of joy; and the construct of customer loyalty.Design/methodology/approachThe research data are based on a study of customers visiting a Norwegian winter park, in which 162 visitors participated in the survey. Confirmatory factor analysis and structural equation modeling were used to test the measurements and structural properties between atmospheric experiences, joy, and loyalty to winter parks.FindingsThe findings reveal that two out of the three constructs of atmospheric experiences are linked to customers' feelings of joy, namely, design and interaction. The atmospheric construct of design had the strongest impact on customers' emotions. Furthermore, the study finds that customers' feelings of joy are highly related to the construct of customer loyalty.Research limitations/implicationsThe study limits its focus to one type of hedonic service, namely customers visiting a winter park. Although the results from the study offer implications for other winter parks, there is a need for further research in other hedonic services to verify their validity, reliability, and generality.Practical implicationsThe study emphasizes how important it is that managers of hedonic services consider the significance of the atmospheric construct of design in such a way that it contributes positively to customers' experiences of the service setting. In particular, managers should focus on design in relation to customers' experiences in order to evoke feelings of joy.Originality/valueThe study establishes the need to manage customers' atmospheric experiences in winter parks. It also links atmospheric constructs to customers' emotions.
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| 9. |
- Sværi, Sander, et al.
(författare)
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An SOS-Construct of Negative Emotions in Customers’ Service Experience (CSE) and Service Recovery by Firms (SRF)
- 2011
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Ingår i: Journal of Services Marketing. - Bingley, United Kingdom : Emerald Group Publishing Limited. - 0887-6045. ; 25:5, s. 323-335
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: The objective of this paper is to test the validity and reliability of a SOS construct and its dimensions (i.e. self, other and situational) of negative emotions in the context of consumers' service experience (CSE) and the following processes of service recovery by firms (SRF).Design/methodology/approach: A triangular approach was used, based on interviews and a survey in the Norwegian tourism industry. This paper reports the results from the survey consisting of 3,104 customers.Findings: Exploratory and confirmatory factor analyses have been used to examine and test the SOS construct of negative emotions in CSE and SRF. The SOS construct tested has indicated an acceptable fit, validity and reliability.Research limitations/implications: The SOS construct of CSE and SRF may be seen as a seed for future research in refining and extending endeavors of managing critical incidents in CSE and SRF.Practical implications: Strategies to manage CSE and SRF should be aimed at solving the three different SOS dimensions of negative incidents in service encounters, namely those that are caused by the customer, the company, or the situation.Originality/value: The SOS construct brings together, complements and fortifies existing theory and previous research in the context of negative emotions in CSE and SRF.© Emerald Group Publishing Limited
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| 10. |
- Svensson, Göran, 1961-, et al.
(författare)
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A comparison between corporate and public sector business ethics in Sweden
- 2004
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Ingår i: Business Ethics. A European Review. - Oxford : Blackwell Publishing. - 0962-8770 .- 1467-8608. ; 13:2-3, s. 166-184
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Tidskriftsartikel (refereegranskat)abstract
- This research examines and reports upon the results of a study conducted in 2002 of the top 100 corporate sector organizations and the top 100 public sector organizations in Sweden. The aim of the study was to examine, via a self-administered mail questionnaire, the commitment to business ethics of these top 200 Swedish organizations. This research reports on the responses of those organizations that possessed a code of ethics. It would appear that in corporate Sweden business ethics has only recently become a topic of interest and that many organizations are in the early stages of code development and assimilation into organization policies. In the Swedish public sector, organizations are less developed in their business ethics artifacts causing them to appear to be lagging behind the corporate sector. This disparity between the two sectors in Sweden currently, and each sector's intended future implementation of codes of ethics, could mean that these two sectors of business may become highly divergent in their acceptance of business ethics practices as a norm.
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