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Sökning: AMNE:(SAMHÄLLSVETENSKAP Ekonomi och näringsliv Företagsekonomi) > Engelska

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1.
  • Eriksson, Sören, 1953- (författare)
  • China's aircraft industry: collaboration and technology transfer - the case of Airbus
  • 2010
  • Ingår i: International Journal of Technology Transfer and Commercialisation (IJTTC). - : Inderscience Enterprises Ltd. - 1470-6075 .- 1741-5284. ; 9:4, s. 306-325
  • Tidskriftsartikel (refereegranskat)abstract
    • China has moved a long way in economic and industrial development during the last decades and has developed into a global player in many industries. With increased knowledge in high-technology industries, China has ambitions to move into sectors that necessitate a high level of research and development, such as the aerospace industry. China is now in the process of establishing a modern aircraft industry based on domestic efforts as well as agreements with foreign partners in the manufacturing of complete aircraft. This paper analyzes what measures have been taken by Airbus in the form of technology transfer and other supportive measures to strengthen its position in the Chinese market. The findings conclude that Airbus’ transfer should be looked upon as a broad spectrum of technology and knowledge transfer, which include aircraft manufacturing technology, as well as cabin crew training centre, establishment of a warehouse and suppliers ”village”, an engineering centre, maintenance and various service functions.
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4.
  • Moore, Jason W., 1971- (författare)
  • Introduction : The World-Historical Imagination
  • 2011
  • Ingår i: Journal of World-Systems Research. - Riverside, Calif. : Institute for Research on World-Systems. - 1076-156X. ; 17:1, s. 1-3
  • Tidskriftsartikel (övrigt vetenskapligt/konstnärligt)abstract
    • This article is the editor's introduction to the special issue of the Journal of World-Systems Research, entitled The World-Historical Imagination: Giovanni Arrighi's The Long Twentieth Century in Prospect and Retrospect.
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5.
  • Moore, Jason W., 1971- (författare)
  • Environmental crises and the metabolic rift in world-historical perspective
  • 2000
  • Ingår i: Organization & environment. - 1086-0266 .- 1552-7417. ; 13:2, s. 123-157
  • Tidskriftsartikel (refereegranskat)abstract
    • This article proposes a new theoretical framework to study the dialectic of capital and nature over the longue durée of world capitalism. The author proposes that today’s global ecological crisis has its roots in the transition to capitalism during the long sixteenth century. The emergence of capitalism marked not only a decisive shift in the arenas of politics, economy, and society, but a fundamental reorganization of world ecology, characterized by a “metabolic rift,” a progressively deepening rupture in the nutrient cycling between the country and the city. Building upon the historical political economy of Marx, Foster, Arrighi, and Wallerstein, the author proposes a new research agenda organized around the concept of systemic cycles of agro-ecological transformation. This agenda aims at discerning the ways in which capitalism’s relationship to nature developed discontinuously over time as recurrent ecological crises have formed a decisive moment of world capitalist crisis, forcing successive waves of restructuring over long historical time.
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8.
  • Hills, Gerald E., 1943-, et al. (författare)
  • History, theory and evidence of entrepreneurial marketing : an overview
  • 2010
  • Ingår i: International Journal of Entrepreneurship and Innovation Management. - Milton Keynes : Inderscience Enterprises. - 1368-275X .- 1741-5098. ; 11:1, s. 3-18
  • Tidskriftsartikel (refereegranskat)abstract
    • Entrepreneurial marketing (EM), i.e., the interface of the two research fields of entrepreneurship and marketing, is a scholarly concept that is receiving increasing interest. In our article, we attempt to address definitional issues, theoretical foundations, historical milestones and new, preliminary empirical findings. More exactly, we propose our own definition of EM especially taking into consideration the entrepreneurial orientation behind this new marketing concept and the aim of creating customer value through such means as innovativeness, creativity, selling, networking or flexibility. Besides, we offer an overview of EM’s ‘modern history’ within the last 20 years and
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9.
  • Hills, Gerald E., et al. (författare)
  • Promotion and advertising
  • 2006
  • Rapport (övrigt vetenskapligt/konstnärligt)abstract
    • Businesses must sell.  And, while the quality, price, availability, etc., of the goods and/or services to sell must fit the markets in which they are to be sold, sales do not occur unless (potential) customers know what a business has to offer.  Where there is only one supplier, customer awareness is given.   But in a highly competitive environment, a condition that typifies most small business markets, a gaggle of voices attempt to familiarize (potential) customers with the goods and/or services they sell and the reasons (potential) customers should patronize them rather than someone else.  Effectively, each competitor endeavors to distinguish from the crowd.  This differentiation process requires promotion, often including formal advertising.  Successful promotion and advertising typically demands considerable amounts of human and/or physical capital.  Since most small businesses are resource constrained, the promotional challenges for small-business owners and managers are even more demanding than they would be in other situations. This issue of the National Small Business Poll, therefore, focuses on Promotion and Advertising.
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10.
  • Hultman, Claes, 1947-, et al. (författare)
  • Marketing perspectives
  • 2006
  • Rapport (övrigt vetenskapligt/konstnärligt)abstract
    • There are almost six million small employers in the United States and millions of other businesses without employees.  In addition, hundreds of thousands, if not millions, of businesses located outside the United States and many non-profits located within compete for American customers.  The resulting cacophony makes it very difficult for the individual small-business owner to emerge from the din and market his or her firm and its products/services.  Still, small-business owners and managers have no choice.  They must reach their potential customer base they are to have any chance of survival, let alone success.  Thus the marketing attributes and strategies employed in successful firms are of particular interest to many and yield this issue of the National Small Business Poll, Marketing Perspectives.
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