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Träfflista för sökning "AMNE:(SOCIAL SCIENCES Business and economics) ;lar1:(cth);pers:(Srinuan Pratompong 1979)"

Sökning: AMNE:(SOCIAL SCIENCES Business and economics) > Chalmers tekniska högskola > Srinuan Pratompong 1979

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1.
  • Srinuan, Pratompong, 1979, et al. (författare)
  • Time for multiplay? An analysis of bundling services in the Swedish telecommunications markets
  • 2011
  • Ingår i: 10th Conference of Telecommunication, Media and Internet Techno-Economics, CTTE 2011.
  • Konferensbidrag (refereegranskat)abstract
    • This paper provides an analysis explaining the factors that determine the consumer's decision on bundling service in the Swedish telecommunications market. A multinomial model is employed to examine empirically whether the discount, service provider and socio-economic factors can explain the consumer's decision. The data from a national survey in 2009 commissioned by Post- och Telestyrelsen (PTS), the Swedish telecommunications regulator, are used for the analysis. Based on the findings, the discount, service provider and level of income have a potential impact on the decision to buy bundling services. Every service provider has a different strength in bundling services that depends on its core business. Telia would be better off offering triple-play while others may need to focus on doubleplay.
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2.
  • Srinuan, Pratompong, 1979, et al. (författare)
  • An analysis of switching behavior in the Thai cellular market
  • 2011
  • Ingår i: Info. - 1463-6697 .- 1465-9840. ; 13:4, s. 61 - 74
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose - The purpose of this paper is to explain the determinant factors of switching behavior in the Thai cellular market before the Mobile Number Portability (MNP) policy is implemented.Design/methodology/approach - A binary logit model and individual survey data from the National Telecommunications Commission 2009 are used to estimate the intention of mobile phone consumers to switch.Findings - The results show that subscriber characteristics, including age, government officer, self-employed, Internet use, central region, and southern region, are significant in explaining the switching behavior of Thai mobile subscribers. They also indicate that the mobile operators’ customers are confronted with different switching costs. The subscribers of the largest mobile operator have the highest switching costs. This study also shows that the largest mobile operators will gain more switching subscribers than smaller operators. The implementation of MNP will help to lower the switching costs of smaller mobile operators rather than of larger operators, as the subscribers of smaller operators are more likely to switch and move to larger mobile operators, as the larger operators provide better quality network coverage. The study shows that the expected impact of implementing MNP without national mobile roaming regulations would be worse for smaller mobile operators. The smaller operators need to compete on both price and quality improvement. In the short run, it would not be possible for the smaller operators to compete with the larger operators due to the inequality in the quality of network coverage.Originality/value - The result is useful to developing countries considering implementing MNP regulation.Paper type – Research paper
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3.
  • Srinuan, Chalita, 1979, et al. (författare)
  • An analysis of mobile Internet access in Thailand: Implications for bridging the digital divide
  • 2012
  • Ingår i: Telematics and Informatics. - : Elsevier BV. - 0736-5853. ; 29:3, s. 254-262
  • Tidskriftsartikel (refereegranskat)abstract
    • Mobile Internet is growing around the world, bypassing the poor legacy of wired infrastructure. This growth can be observed even in developing countries like Thailand. To cope with this trend, this study attempts to provide guidance to a national regulatory agency (NRA) by addressing the following question: What are the key determinant factors for individual consumer to access mobile Internet? A discrete choice model is employed to examine empirically whether price, service, and application attributes, socio-economic variables, and service provider have a systematic link with the decision of the consumer. The data from a national survey in 2010 commissioned by the National Telecommunications Commission (NTC) of Thailand are used for the analysis.The results show that price, availability of fixed telephony, age, and living area are recognized as the strongest determinants for mobile Internet adoption. The findings also suggest that mobile Internet could be an alternative technology to bridge the digital divide, as the group of people that does not have fixed Internet connection at home can connect via mobile Internet. The price of mobile Internet service is inelastic, however, which means that an increase in price does not affect the propensity to access mobile Internet. This is a result of the lack of competition in fixed connection due to the concession, and it leads to limited choice for the consumer. Telecom regulators and policymakers therefore need to consider policies such as increasing competition and infrastructure investment in order to stimulate growth of mobile Internet adoption and close the digital divide in Thailand.
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4.
  • Srinuan, Pratompong, 1979, et al. (författare)
  • Fixed and mobile broadband substitution in Sweden
  • 2012
  • Ingår i: Telecommunications Policy. - : Elsevier BV. - 0308-5961. ; 36:3, s. 237-251
  • Tidskriftsartikel (refereegranskat)abstract
    • This paper aims to investigate whether mobile broadband (MB) is a complementary or substitute service to fixed broadband (FB) by examining survey data collected by the Post-och telestyrelsen (PTS) in 2009. These data are supplemented with provider broadband service price data. Study findings indicate that price and housing mode are important determinants for broadband connections. In addition, the living area and service provider affect the probability of broadband access. In particular, the own-price and cross-price elasticities show that MB is substitute service to FB in most geographic area of Sweden.
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5.
  • Srinuan, Pratompong, 1979 (författare)
  • The impacts of network effects and multi-service provision on consumer switching costs in the Swedish telecommunications market
  • 2012
  • Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
    • The Swedish telecommunications market has been liberalised since 1990s. Liberalisation gave an opportunity to several new entrants to enter to the market. Consumers also gained benefits from more telecom providers and services to choose from, and lower telecom prices. The Swedish telecom market is now more competitive than it was in the pre-liberalisation period. However, the telecom market is somewhat different from other markets. Network effects and high consumer switching costs are main features and crucial issues for competition in this market. Incumbent operators tend to use some induced network effects strategies, such as tariff-mediated network effects, local network effects, and multi-service provision to raise switching costs of consumers and gain more competitive advantages.The thesis aims to investigate the impacts of two main strategies of telecom providers, network effects and multi-service provision, on consumer switching costs. The impacts of tariff-mediated network effects and local network effects have been examined in the Swedish mobile communications market. The findings suggest that tariff-mediated network effects can lock-in existing mobile subscribers to larger mobile operators. Interestingly, tariff-mediated network effects could not be used by larger mobile operators to gain new mobile subscribers during the period of study. However, larger mobile operators can potentially utilize tariff-mediated network effects to increase their market share in later stages. In addition, the results show that local network effects can create switching barriers, particularly for customers of larger mobile operators since they receive lower monthly bills than customers of smaller operators. Hence, they are less likely to switch to smaller operators. Furthermore, most of telecom providers in Sweden are multi-service provision providers. They provide various broadband access technologies and several telecom services. The empirical results reveal that mobile broadband (MB) is a substitution service to fixed broadband (FB). Broadband providers can encourage their customers to migrate from MB to FB technology within the same carrier. This suggests that multi-service provision in broadband Internet access can raise consumer switching costs. Additionally, the results also show that multi-service providers can utilize their economies of scope together with a discount to create switching costs for their customers, since consumers tend to buy more telecom services from them. This indicates that the current consumers of these providers are locked in. Search costs and the uncertain costs may also encourage consumers to use the service from the service provider of which they already have experience. Therefore, multi-service providers who have a dominant position in a specific telecom service could utilize their position to encourage their existing customers to buy more services.The thesis provides policy recommendations to reduce consumer switching costs and enhance the level of competition in the telecom market. A bill-and-keep interconnection scheme is proposed to reduce and prevent the potential impacts of tariff-mediated network effects. A bill-and-keep can also hinder incumbents from setting a high termination charge to raise the off-net prices of their rivals. Additionally, revised broadband market definitions should be instituted since there is evidence of substitution between MB and FB. The market for bundle services also needs to be explicitly defined. Precise market definitions will lead to more accurate market analysis.
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6.
  • Annafari, Tsani, 1974, et al. (författare)
  • Who needs more subscriptions? An empirical analysis of the Thailand mobile phone market
  • 2010
  • Ingår i: Proceedings of the 18th Bienial Conference of the International Telecommunication Society, 27-30 June 2010, Tokyo Japan.
  • Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
    • Multiple mobile phone subscriptions are a characteristic of mobile phone penetration rates in Thailand. This offers an opportunity to identify the consumers’ niche that would be interested in this consumption style. The present study aims to identify the profile of subscribers who intend to have multiple mobile phone subscriptions, for the purposes of consumer segmentation and policy targeting. Using multinomial logistic regression of data from the Thailand National Telecommunications Commission (NTC) survey 2009, the study finds that subscribers who already have multiple subscriptions tend to add more subscriptions compared to those who have only one subscription. This indicates that multiple subscriptions are probably not a temporary behavior since those who have multiple subscriptions tend to keep their status as multiple subscribers. It suggests that the mobile phone operators and the regulator should carefully consider the emergence of quasi-subscribers as the result of multiple subscriptions when evaluating market shares and determining Significant Market Power (SMP). Furthermore, other identified characteristics of the subscribers who intend to add more subscriptions are useful as a basis for consumer segmentation and policy targeting.
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7.
  • Srinuan, Chalita, 1979, et al. (författare)
  • An analysis of mobile Internet access in Thailand: Implications for bridging the digital divide
  • 2011
  • Ingår i: Proceeding of the the 2011 ITS Asia-Pacific Regional Conferences, 26-28 June, 2011 Taiwan..
  • Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
    • Mobile Internet is growing around the world, bypassing the poor legacy of wired infrastructure. This growth can be observed even in developing countries like Thailand. To cope with this trend, this study attempts to provide guidance to a national regulatory agency (NRA) by addressing the following question: What are the key determinant factors for individual consumer to access mobile Internet? A discrete choice model is employed to examine empirically whether price, service, and application attributes, socio-economic variables, and service provider have a systematic link with the decision of the consumer. The data from a national survey in 2010 commissioned by the National Telecommunications Commission (NTC) of Thailand are used for the analysis.The results show that price, availability of fixed telephony, age, and living area are recognized as the strongest determinants for mobile Internet adoption. The findings also suggest that mobile Internet could be an alternative technology to bridge the digital divide, as the group of people that does not have fixed Internet connection at home can connect via mobile Internet. The price of mobile Internet service is inelastic, however, which means that an increase in price does not affect the propensity to access mobile Internet. This is a result of the lack of competition in fixed connection due to the concession, and it leads to limited choice for the consumer. Telecom regulators and policymakers therefore need to consider policies such as increasing competition and infrastructure investment in order to stimulate growth of mobile Internet adoption and close the digital divide in Thailand.
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8.
  • Srinuan, Chalita, 1979, et al. (författare)
  • Entry relaxation and an Independent regulator: Performance impact on the mobile telecoms industry in Asia
  • 2011
  • Ingår i: Infrastructure regulation: What works, Why and How do we know?: Lesson from Asia and beyond. In Jarvis, Ramesh, Wu and Araral (Eds). Singapore: World Scientific.. - : WORLD SCIENTIFIC. - 9789814335744 ; , s. 83-108
  • Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
    • This chapter examines empirically the effect of entry relaxation on the performance of the mobile telephone firms and the role of regulators in the Asian countries of Hong Kong, Indonesia, Japan, Malaysia, Republic of Korea, Singapore and Thailand. Two hypotheses are tested: first, that the sector performance (as measured by mobile teledensity) improves after the entry relaxation and establishment of the independent regulator; second, that performance of incumbents declines after the entry relaxation. The sample in this study consists of 14 listed incumbent mobile network operators during 1990–2007. The data are collected from the International Telecommunication Union (ITU), the World Development Indicators Database (WDI), DataStream and websites of companies. The results show that the macroeconomic variables, entry relaxation and independent regulator variable have significant positive impacts on mobile teledensity. For the second hypothesis, the results show that entry relaxation does not affect the profitability of incumbent firms for either developed or developing countries during the study period, but it affects the operational efficiency and financing. Thus, if the regulatory structure is in place and on time, there will be potential benefits to the mobile telecommunication sector and consumers.
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9.
  • Srinuan, Chalita, 1979, et al. (författare)
  • Exploring Mobile Pricing Strategies and Innovations in Thai Mobile Communication Market
  • 2012
  • Ingår i: the Regional International Telecommunications Society India Conference 2012.
  • Konferensbidrag (refereegranskat)abstract
    • This paper aims to explore the price plans offered by Thai mobile operators and analyse the role of demand characteristics in the development of new price plans. The paper also shows how demand affects a firm’s degree of innovativeness in terms of the number of new price plans. The empirical qualitative analysis is based on an original data set from several secondary data sources and includes all the price plans offered in the history of the Thai mobile communications market between 2002 and 2010. The results show that mobile operators have introduced several innovative price plans to attract and retain their consumers. Although a greater number of price plans can increase competition among operators, some have complex combinations that may lead to confusion for consumers. A price comparison programme should therefore be implemented by the telecom regulator to ensure that consumers receive correct and complete information about the price plans.
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10.
  • Srinuan, Chalita, 1979, et al. (författare)
  • Pricing strategies and innovations in the Thai mobile communications market
  • 2013
  • Ingår i: Info. - : Emerald. - 1463-6697 .- 1465-9840. ; 15:1, s. 61-77
  • Tidskriftsartikel (refereegranskat)abstract
    • The aim of this paper is to explore the price plans offered by Thai mobile operators and analyse the role of demand characteristics in the development of new price plans. The paper also shows how demand affects a firm's degree of innovativeness in terms of the number of new price plans.Design/methodology/approachThe empirical qualitative analysis is based on an original data set from several secondary data sources and includes all the price plans offered in the history of the Thai mobile communications market between 2002 and 2010.FindingsThe results show that mobile operators have introduced several innovative price plans to attract and retain their consumers. Although a greater number of price plans can increase competition among operators, some have complex combinations that may lead to confusion for consumers.Practical implicationsA price comparison programme should therefore be implemented by the telecom regulator to ensure that consumers receive correct and complete information about the price plans.Originality/valueMost studies, by far, have not extensively discussed this mobile communications market in detail and the effect of innovation on competition between firms in the mobile communications industry, in particular the development of innovation in developing countries.
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  • Resultat 1-10 av 23
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konferensbidrag (13)
tidskriftsartikel (6)
bokkapitel (2)
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licentiatavhandling (1)
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övrigt vetenskapligt/konstnärligt (14)
refereegranskat (9)
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Bohlin, Erik, 1961 (20)
Srinuan, Chalita, 19 ... (12)
Annafari, Tsani, 197 ... (3)
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Madden, Gary, 1952 (1)
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