| 1. |
- Hyder, Akmal S., 1952-, et al.
(författare)
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Medical tourism in emerging markets : The role of trust, networks, and word-of-mouth
- 2019
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Ingår i: Health Marketing Quarterly. - : Taylor & Francis. - 0735-9683 .- 1545-0864. ; 36:3, s. 203-219
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Tidskriftsartikel (refereegranskat)abstract
- Despite the growing popularity of medical tourism (MT) in emerging markets (EMs), little is known about how healthcare providers operationalize. This article analyzes how healthcare providers meet different challenges to market MT in an EM setting. A qualitative method was used for data collection and conducting case studies on healthcare services in the Philippines. The results show that trust and network building are necessary for mitigating the unfavorable characteristics, instability and lack of legitimacy caused by institutional constraints in EM. Word-of-mouth is found to be important to attract new customers and disseminate information about MT services.
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| 2. |
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| 3. |
- Borg, Erik A
(författare)
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Market-driven globalisation
- 2004
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Ingår i: Globalisation, nations and markets. - Huddinge : Södertörns högskola. - 9189315480 ; , s. 13-29
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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| 4. |
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| 5. |
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Globalisation, nations and markets : challenging issues in current research on globalisation
- 2004. - 1
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Samlingsverk (redaktörskap) (övrigt vetenskapligt/konstnärligt)abstract
- This book has been inspired by a desire to illustrate issues that have been overshadowed by the dynamics of the new economy and global enterprise. The shortcomings of nation states on the global arena have increased the need for an institutional framework for the world economy. The different chapters illustrate the range of the issues that need to be addressed in the new debate on globalisation.
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| 6. |
- Borg, Erik A
(författare)
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The Marketing of Innovations in High-Technology Companies : a Network Approach
- 2009
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Ingår i: European Journal of Marketing. - : Emerald. - 0309-0566. ; 43:3/4, s. 364-370
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – This article aims to consider the usefulness of network theory in examining the marketing of high-technology products and services.Design/methodology/approach – High-tech companies are analysed in light of a network approach to marketing.Findings – The research finds that building marketing relationships can improve the viability of high-tech companies.Originality/value – The article contributes to the development of theory that can enhance the marketing of high-technology products and services.
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| 7. |
- Rao, P. M, et al.
(författare)
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The Information and Communication Technologies and Enforcement of Intellectual Property Rights : a Relationship Perspective
- 2008
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Ingår i: The Journal of World Intellectual Property. - : Wiley. - 1422-2213 .- 1747-1796. ; 11:2, s. 105-119
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Tidskriftsartikel (refereegranskat)abstract
- Intellectual capital represents an increasingly important area in the world economy. Information and communication technologies (ICTs) have played an essential role in the globalization of the economy. The protection of intellectual property rights (IPRs) is an essential factor in international economic affairs. This article discusses the legal issues concerning proprietary and open software licensing and suggests alternatives to legally enforcing IPRs. Global technology networking and outsourcing have involved the use of open source software (OSS), and have implications for the enforcement of IPRs. Propriety and OSS licensing are analyzed in this article. Companies may adopt alternative strategies to the strict enforcement of IPRs. A relationship view of IPRs is presented, a perspective that adopts relationship marketing as a means of gaining profits from IPRs in the ICT sector. By establishing a relationship to customers, software producers may gain customer loyalty and commitment from users of their software and, in the long run, retain a position as a chosen supplier of software.
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| 8. |
- Berggren Newton, Benny
(författare)
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Business Basics : A Grounded Theory for Managing Ethical Behavior in Sales Organizations
- 2021
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Background: Managing co-workers’ ethical behavior in sales organizations is a complex social process. To start, sales organizations incorporate several actors to manage, often simultaneously, all with their own agendas. Ethics as a topic is convoluted because it encompasses context-based scenarios which may not have clear-cut right and wrong answers. The management process is an ongoing task managers deal with on daily basis, where mismanagement can lead to severe consequences. The majority of existing research on this area tends to focus on single factors in the management process, not the whole process. While there are some research studies that presents models or integrated frameworks describing the management process, they are few in number.Aim: The aim of this study is to derive empirical concepts and thereby try to develop a theory to facilitate an understanding of the process of managing co-workers’ ethical behavior, where the purpose is to ultimately build an integrated framework. More specifically, this study aims to describe the involved actors’ main concerns and the process by which these are continuously resolved.Methodology: In order to achieve the aim, a method with an inductive approach was necessary. The orthodox Grounded Theory methodology was chosen as research approach since it can generate conceptualizations in an integrated framework which help explain the occurring social processes. Working from this approach means that the researcher develops a new theory that is grounded in empirical data, where the researcher inductively describes the social process. The empirical data was mainly derived from interviews with actors within the field. The data was collected, coded and conceptualized in an overlapping procedure until an empirically derived theory emerged After the emergence of the theory, the empirical data was validated with existing academic literature.Findings: The core category in this study is Business Basics and concerns the desire to continuously conduct business where the management of ethical behavior is a fundamental basis to achieve this. Five distinct categories, all related to the core category were revealed: Bureaucratization, Relationship Investing, Educationing, Monetary Managing and Intuiting. These categories are expressed in social and dynamic processes. They represent different activities, tools, influences and practices that managers can adopt in order to reach their main concern.Contribution: As a contribution, this dissertation provides an integrated framework based on the actors own subjective experiences, describing the dynamic and social processes of managing co-workers ethical behavior in sales organizations.
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| 9. |
- Borg, Erik A., 1961-, et al.
(författare)
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Enterprises in the suburbs and the locality of entrepreneurship
- 2017
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Ingår i: Great regional awakening. - 9781897721605
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Konferensbidrag (refereegranskat)abstract
- Suburbs represent an essential subject for regional studies and have a rapidly increasing economic significance within wider metropolitan regions (Phelps 2010). It is necessary to create inclusive suburbs with a stronger identity. The current growth of populations in major cities requires an ability to reorganize existing cities and a massive restructuring of urban infrastructure (Modarres and Kirby 2010). The interpretation of the needs of suburbs have previously called for a transdisciplinary and collaborative strategy (Després et al. 2004). We look at entrepreneurship and different types of 21 businesses as a source of vitalization of suburbs. These ventures are studied in the context of the diversity of the population of suburb. Entrepreneurial investments, the establishment of high impact enterprises as well as networking among local and migrant businesses represent elements that can vitalize previously marginalized suburbs. Enterprises that are clustered in suburban neighborhoods reflect the different impacts of suburban and city spatial forms. Newly arrived citizens draw upon the critical mass of ethnic members to form a niche market for ethnic business (Fong et al. 2007). Minorities may have limited access to financial capital in the larger urban economy, but ethnic enclaves may provide a source of a unique competitive advantage (Cummings 1999). Entrepreneurship rooted in a suburban surrounding represent a specific opportunity to become embedded in an economic and spatial dimension. The migrant may be seen as representing a diversity capital which penetrate specific market conditions located in ethnically diverse neighborhoods situated in the suburbs of major cities. The spatial and entrepreneurial dimension of ethnic business can thereby be given a relevant context for interpretation.
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| 10. |
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