| 1. |
- Mostaghel, Rana, 1981-, et al.
(författare)
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The transformative impact of the circular economy on marketing theory
- 2023
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Ingår i: Technological forecasting & social change. - : Elsevier. - 0040-1625 .- 1873-5509. ; 195
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Tidskriftsartikel (refereegranskat)abstract
- The circular economy (CE) is growing, and an increasing number of businesses are becoming aware of it. Demand from customers and new regulations from policymakers motivated many practitioners to transform their business models into circular business models. However, academia has not followed the same pace. Considering that the circular economy encloses unique attributes, it is crucially required to re-frame traditional marketing strategy theories. This article rigorously investigates marketing theory and practice in the CE, identifies the challenges of marketing in the CE, and introduces a new definition of marketing and additional stimulus in the marketing mix. Further, the article provides theoretical and managerial implications.
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| 2. |
- Oghazi, Pejvak, 1979-, et al.
(författare)
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Ecosystems transformation through disruptive innovation: A definition, framework and outline for future research
- 2022
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Ingår i: Journal of Business Research. - : Elsevier. - 0148-2963 .- 1873-7978. ; 147, s. 16-26
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Tidskriftsartikel (refereegranskat)abstract
- In this study, we develop a definition and a framework for ecosystem transformation. We suggest a circular model of four main mechanisms to provide an alternative explanation of ecosystem evolvement. Interview data are used to develop a model that integrates value creation logics at its core with evolutionary mechanisms. An emphasis on firm-specific technology development sets in motion strategic and technological engagement by other firms in the ecosystem. This comes about through firms that take responsibility for change and actors that adopt new ecosystem roles to drive the whole ecosystem towards transformation around new value propositions. This signifies that disruptive innovation and technological advancement in response to market needs drive ecosystem transformation through new value creation. Our comprehensive framework offers an outline for further research in the domain of ecosystem transformation.
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| 3. |
- Oghazi, Pejvak, 1979-, et al.
(författare)
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From Mars to Venus : Alteration of trust and reputation in online shopping
- 2021
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Ingår i: Journal of Innovation and Knowledge. - : Elsevier. - 2530-7614 .- 2444-569X. ; 6:4, s. 197-202
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Tidskriftsartikel (refereegranskat)abstract
- How customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed associations. Implications for online retailers are discussed.
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| 4. |
- Toorajipour, Reza, et al.
(författare)
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Block by block : A blockchain-based peer-to-peer business transaction for international trade
- 2022
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Ingår i: Technological forecasting & social change. - : Elsevier. - 0040-1625 .- 1873-5509. ; 180
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Tidskriftsartikel (refereegranskat)abstract
- Heterogeneity and complicated processes, risk of information leakage, and higher costs are some of the challenges that stem from third-party involvement in business transactions. This study proposes a novel mechanism to address the shortcomings of third-party-dependent transactions in the context of international trade. Moreover, we provide business process modeling, deployed in a business transaction scenario, to furnish a deeper perspective on the working of the mechanism based on Business Process Model and Notation (BPMN) 2.0 standards and guidelines. By analyzing and identifying blockchain roles and capabilities, this study proposes a blockchain technology-based letter of credit (BTLC), which is a mechanism providing letters of credit (LCs) that incorporate the benefits of blockchain and smart contracts.
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| 5. |
- Oghazi, Pejvak, 1979-, et al.
(författare)
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International industrial manufacturers : Mastering the era of digital innovation and circular economy
- 2024
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Ingår i: Technological forecasting & social change. - : Elsevier. - 0040-1625 .- 1873-5509. ; 201
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Tidskriftsartikel (refereegranskat)abstract
- The business landscape has significantly changed in the last few years due to unforeseen incidents such as the recent pandemic and war in Europe. While such incidents have interrupted or even impaired economies and businesses, they have also accelerated digitalization. Parallel to this, many countries have started moving towards sustainability and realized the importance of circularity on a large scale. Thus, international industrial firms must deal with new regulations. Despite the growth of research on digitalization and circular economy, our understanding of international industrial manufacturers and their business models, in particular, is limited. Thus, this research aims to study international industrial manufacturers digitally enabled circular business models. A case study approach covered a case company, six partners, three sister companies, and the parent company. The findings reveal the characteristics of a digitally enabled circular business model and its outcomes, including resource utilization, supply chain, and sustainable efficiency. Theoretical and managerial implications are discussed.
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| 6. |
- Oghazi, Pejvak, 1979-, et al.
(författare)
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Antecedents of technology based self-service acceptance : a proposed model
- 2012
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Ingår i: Services Marketing Quarterly. - : Informa UK Limited. - 1533-2969 .- 1533-2977. ; 33:3, s. 195-210
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Tidskriftsartikel (refereegranskat)abstract
- Technology-based self-service (TBSS) facilities have been widely implemented in the service industry, and it is therefore vital to understand how customers arrive at decisions to adopt them. This article presents and tests a model assessing the antecedents of customers' acceptance of TBSS facilities by merging the technology acceptance model (TAM) with self-service attributes. The findings show that intention to use TBSS facilities is an ultimate function of customers' perceived usefulness of the self-service technology, their attitude towards using it, and their perceived enjoyment of using it. Managers who wish to employ TBSS should therefore first obtain a good understanding of the factors that drive their customers' attitude towards the self-service. They should investigate how to make the self-service more enjoyable in addition to focusing on the traditional usability and usefulness-enhancing features. Recommendations for future research are also provided.
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| 7. |
- Oghazi, Pejvak, 1979-, et al.
(författare)
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Prioritization of service quality factors in E-purchasing : a cross cultural study
- 2012
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Ingår i: Advances in Management. - 0974-2611 .- 2278-4551. ; 5:6, s. 44-48
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Tidskriftsartikel (refereegranskat)abstract
- Consumer behaviour has changed dramatically in the past decade. Today, consumers can order online many customised products ranging from trainers to cars. In an increasingly interdependent world where barriers to trade and to international exchanges constantly diminish, cultural differences remain the single most enduring feature that has to be taken into account for localizing marketing strategies. One of the key challenges of online businesses is the management of service quality, which holds a significant importance to customer satisfaction. This paper is purposed to unveil customers’ perceptions on service quality priority and different cultures’ expectations in online shopping. The proposed study has been tested on data from 413 customers divided in two groups from Europe (n=215) and Middle East (n=198). The study is based on the SERVQUAL instrument that identifies five quality dimensions. The findings indicate that developing countries customers need more security and clarity in transactions but also better internet infrastructure. Based on the study results, recommendations for managers and future research are also provided.
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| 8. |
- Kordestani, Arash, et al.
(författare)
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Smart contract diffusion in the pharmaceutical blockchain : the battle of counterfeit drugs
- 2023
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Ingår i: Journal of Business Research. - : Elsevier. - 0148-2963 .- 1873-7978. ; 158
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Tidskriftsartikel (refereegranskat)abstract
- Counterfeit drugs have long been a major concern. In search of a solution, this study conducted a systematic literature review. Using an automated content analysis of pharmaceutical blockchains, this study identifies the (1) unique characteristics of smart contracts on blockchain platforms in the pharmaceutical supply chain, (2) role of smart contracts to combat counterfeit drugs, and (3) avenues for future studies. Theoretical and managerial implications are discussed at the end of this paper.
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| 9. |
- Rytkönen, Paulina Ines, 1961-, et al.
(författare)
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Food entrepreneurship and self-employment in an island context
- 2023
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Ingår i: British Food Journal. - : Emerald Publishing. - 0007-070X .- 1758-4108. ; 125:13, s. 237-252
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: The aim is to advance the conceptualisation of island entrepreneurship by investigating how the island context, for example, industry characteristics, social context and formal and informal institutions, influences the development of artisan food businesses in that context. Design/methodology/approach: An applied, qualitative and participatory research approach was implemented. Data were collected during a business development process focusing on food artisans in the Åland Islands. In total, 19 business owners participated in the process. Key informants and public officers were interviewed, and the literature was reviewed. Interviews were analysed using phenomenography to identify representative categories, and the literature was analysed using content analysis. Findings: Island characteristics and context, local institutions, the quality of social capital and gendered institutions influence business activities positively and negatively. Island entrepreneurship entails mobilising agencies to find innovative solutions that enable businesses to overcome obstacles. Most previous research treats business activities as entrepreneurship; however, as self-employment is essential in the island context, it should be highlighted in future studies. Research limitations/implications: This study illustrates how the island context influences the business development of small firms. Results indicate that local policies (1) benefitting female entrepreneurs, (2) supporting local businesses and (3) promoting locally produced artisan food could generate benefits for the entire artisan food businesses. Practical implications: Local policies that (1) benefit female entrepreneurs, (2) support local businesses and (3) promote locally produced artisan food have the potential to generate benefits for the entire trade. Policies can benefit from an understanding of the role played by different ecosystem actors. Promoting self-employment can generate benefits for the local entrepreneurial ecosystem by providing agglomeration and helping to solve some challenges caused by the characteristics of islands. Originality/value: Empirically, this research enhances the knowledge of post-productive responses in the island context. Theoretically, the study advances the conceptualisation of research on the island entrepreneurship context and the local food debate.
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| 10. |
- Parida, Vinit, et al.
(författare)
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Factors for Elderly Use of Social Media for Health-Related Activities
- 2016
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Ingår i: Psychology & Marketing. - : Wiley. - 0742-6046 .- 1520-6793. ; 33:12, s. 1134-1141
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Tidskriftsartikel (refereegranskat)abstract
- Elderly individuals are increasingly using social media sites to access health-related information. Using responses from 610 elderly individuals in Sweden to a large-scale questionnaire survey, this study examines technology acceptance model and sociodemographic factors that positively influence elderly individuals’ use of social media for health-related activities. The results show evidence of a positive association between general technology use experience, attitudes toward technology use, age, or gender, and the use of social media for health-related activities. Technology attitudes strengthen the effect on social media use for health-related activities regarding general use of technology, for older individuals, and among females.
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