| 1. |
- Vigerland, Lars, et al.
(author)
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Högtflygande planer : En intervjuundersökning avseende skälen till marknadsnotering av små och medelstora företag samt dess effekter
- 2017
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Reports (other academic/artistic)abstract
- Studien har utgått från marknadsnotering av små och medelstora företag (SMF), vilka inte beforskats i Sverige sedan tidigare. Eftersom området är outforskat föll valet på en intervjustudie innebärande djuplodande empiri med stor nyansrikedom för att erhålla nödvändig kunskap om marknadens och företagens förutsättningar. Vidare föll urvalsramen på AktieTorget (sic), som är en marknadsplats för transaktioner av finansiella instrument, i huvudsak aktier, specifikt inriktat på just SMF, varför valet av AktieTorget var strategiskt. Tio semistrukturerade intervjuer med en blandning av olika typer av branscher och företagsstorlekar valdes ut från de 160 företag som är noterade på AktieTorgets lista. Dessa tio företag utgör således studiens nettourval. Intervjuerna genomfördes under perioden november 2016 till januari 2017. De teoretiska utgångspunkterna är i huvudsak nätverksteorier, Schumpeters teori om innovatör och entreprenör, agentteorin om principal och agent, informations- asymmetri samt effektiva marknadshypotesen (EMH). Studiens i huvudsak viktigaste resultat för företagen att marknadsnoteras är, förutom det vanligaste i.) att erhålla externt kapital, ii.) att markwnadsföra sig både internt mot aktieägare och anställda och mot externa aktörer som potentiella nya kunder, anställda och samhällsinstitutioner genom den ökade legitimitet en marknadsnotering innebär samt iii.) att erhålla ett uppdaterat marknadspris på företagets värde underlättande eller t.o.m. möjliggörande exit för företagens initiala ägare och att möjliggöra expansion genom att köpa upp andra verksamheter med egna marknadsnoterade aktier. I studien diskuteras att en marknadsnotering leder till en effektivare prissättning på företagets verksamhet innebärande en mer korrekt värdering av företaget, vilket har positiva effekter på samhällsnyttan. Några nackdelar som lyfts fram med marknadsnotering är i.) den ökade transparens marknadsnotering kräver innebärande ökade formella krav på verksamheten samt ii.) den ökade publicitet marknadsnotering innebär och som kan vara negativt vid tillfällen då företagen måste delge marknaden dålig information. En kvantitativ studie planeras som uppföljning till denna.
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| 2. |
- Rytkönen, Paulina, 1961-, et al.
(author)
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Tales of Georgian wine: storytelling in the Georgian wine industry
- 2021
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In: Journal of Wine Research. - : Taylor & Francis. - 0957-1264 .- 1469-9672. ; 32:2, s. 117-133
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Journal article (peer-reviewed)abstract
- Entrepreneurial processes are most often based on new physical or organizational innovations; however, prior research has shown that the opening of new markets for existing products can be a key innovative component in an entrepreneurial process. Most research on innovation focuses on new technologies, products and organizational forms. However, the key role played by different marketing tools in entrepreneurial processes is seldom highlighted. In this study, we highlight how story telling can become a vehicle in an entrepreneurial process to open new markets for existing products and how national history and culture are used in story telling. This article highlights how the Georgian wine industry uses story telling to open a new market for Georgian wines and identifies elements used to differentiate Georgian wines from the current market division into the ‘old’ and the ‘new world’, with a product that embodies an ancient heritage, opening a market for historical wines. The study is based on in-depth interviews and content analysis using both phenomenography and text analysis. Results unravel meaning in market communication and enabled the identification of stories and the archetypes used to create consumer recognition. Sources are in-depth interviews, field visits and homepages of wineries.
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| 3. |
- Borg, Erik A., 1961-, et al.
(author)
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Corporate governance networks between international financial market actors within investment banking
- 2017
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In: Proceedings of the 59<sup>th</sup> Annual Meeting of the Academy of International Business. - East Lansing, USA : Academy of International Business. ; , s. 19-
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Conference paper (peer-reviewed)abstract
- This article presents a study of networks in the financial services market. We invoke network theory to study the role of connection between market actors within investment banking. We look at the relationship between corporate governance and the networks and performance of financial market actors. A comprehensive set of secondary data is analyzed with a multiple correspondence analysis methodology. The data is compared with evidences of rankings of the financial service divisions of investment banks. We have found that the forming of formal networks ties between market actors can be associated with the rating of financial banking service. Actors with more network connections are rated higher in customer ratings than those with fewer network ties. The forming of formal ties in boards and committees has a positive impact on the performance ratings of providers of financial services. Our data consists of three clusters. The first entails international banks with high turnover and superior customer reviews. The second cluster consists of small unranked banks with considerably lower turnover, and the third cluster is represented by the midsized banks.
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| 4. |
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| 5. |
- Rytkönen, Paulina, 1961-, et al.
(author)
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Georgia Tells its Story : Wine Marketing Through Storytelling
- 2019
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Reports (other academic/artistic)abstract
- Storytelling is a powerful marketing tool. It represents a form of content marketing that appeals to the imagination of the consumer. We have studied the use of storytelling by Georgian wine makers. As a wine country, the former Soviet republic of Georgia has a compelling story to tell. The country represents the cradle of wine and has an unbroken 8000 year old history of wine production. In addition to the story of the origin of Georgian wine, the country is still producing wine in a tradition that dates from the antiquity. The Qvevry production method is still in use in Georgia and produces wine with a very characteristic taste. Furthermore, some of the vineyards in Georgia has a long history and is related to historical buildings often depicted on the label of the wine bottle. Finally, the grapes are originally from Georgia and has been grown here for thousands of years. We have followed four vineyards and their history in order to depict how storytelling is used the wine industry in Georgia.
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| 6. |
- Vigerland, Lars, et al.
(author)
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Cultural Capital in the Economic Field : A Study of Relationships in an Art Market
- 2018
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In: Philosophy of Management. - : Springer. - 1740-3812 .- 2052-9597. ; 17:2, s. 169-185
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Journal article (peer-reviewed)abstract
- In this study of an economic field and its relationships to a cultural field, we apply Pierre Bourdieu’s central concepts of economic capital, cultural capital, symbolic capital and field, and thus follow in a tradition that at the outset was considered to be post-structuralism, but which by Bourdieu later has been brought into the realm of realism. We have mapped relationships between the actors and thus the field structures that these relationships entail. The fields in which a segment of an art world is operating is represented in multi-dimensional figures which illustrate relationships and bonds between the different categories of organizations. Some of the business actors we have studied are engaging in cultural activities with a great deal of autonomy, others are connected to the cultural field in less active ways. In participating in the cultural field they are in different ways and to different extents accumulating symbolic capital including prestige and honor. The method we have applied is multiple correspondence analysis which was frequently used by Bourdieu.
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| 7. |
- Borg, Erik, 1961-, et al.
(author)
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Formal Ties in Financial Networks : Professional Clusters in Financial Services Marketing
- 2016
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In: International Journal of Bank Marketing. - 0265-2323 .- 1758-5937. ; 34:2, s. 260-275
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Journal article (peer-reviewed)abstract
- PurposeThe purpose of this article is to investigate the role of formal ties in the marketing of financial services and thus provide evidence concerning the relationship between formal ties and the customer appeal of banks and investment banks.Design/methodology/approachThe article uses correspondence analysis to study formal ties between financial market actors and relates them to customer rankings. The formal ties are described as intra-, inter- and extra-organizational ties.FindingsWe find that there are several formal ties between financial market actors and provide compelling evidence illustrating how the attractions between financial service providers are related in several ways to the existence of formal ties between market actors.Research limitations/implicationsThe research is limited to formal, as opposed to informal, ties. We examine the essential implications of such ties.Practical implicationsIn practice, banks and investment banks should consider the implications of formal ties and market connections to improve their performance.Originality/valueThe originality of this study consists in showing the relevance of various attributes in studying networks in financial markets and in contributing to an understanding of social attributes and formal organization.
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| 8. |
- Magnusson, Dan, et al.
(author)
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Sweden
- 2011
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In: Organized crime and the financial crisis. - Stockholm : Institute for Security and Development Policy. - 9789186635114 ; , s. 127-149
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Book chapter (other academic/artistic)
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