| 1. |
- Borg, Erik A
(författare)
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The Marketing of Innovations in High-Technology Companies : a Network Approach
- 2009
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Ingår i: European Journal of Marketing. - : Emerald. - 0309-0566. ; 43:3/4, s. 364-370
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – This article aims to consider the usefulness of network theory in examining the marketing of high-technology products and services.Design/methodology/approach – High-tech companies are analysed in light of a network approach to marketing.Findings – The research finds that building marketing relationships can improve the viability of high-tech companies.Originality/value – The article contributes to the development of theory that can enhance the marketing of high-technology products and services.
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| 2. |
- Rao, P. M, et al.
(författare)
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The Information and Communication Technologies and Enforcement of Intellectual Property Rights : a Relationship Perspective
- 2008
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Ingår i: The Journal of World Intellectual Property. - : Wiley. - 1422-2213 .- 1747-1796. ; 11:2, s. 105-119
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Tidskriftsartikel (refereegranskat)abstract
- Intellectual capital represents an increasingly important area in the world economy. Information and communication technologies (ICTs) have played an essential role in the globalization of the economy. The protection of intellectual property rights (IPRs) is an essential factor in international economic affairs. This article discusses the legal issues concerning proprietary and open software licensing and suggests alternatives to legally enforcing IPRs. Global technology networking and outsourcing have involved the use of open source software (OSS), and have implications for the enforcement of IPRs. Propriety and OSS licensing are analyzed in this article. Companies may adopt alternative strategies to the strict enforcement of IPRs. A relationship view of IPRs is presented, a perspective that adopts relationship marketing as a means of gaining profits from IPRs in the ICT sector. By establishing a relationship to customers, software producers may gain customer loyalty and commitment from users of their software and, in the long run, retain a position as a chosen supplier of software.
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| 3. |
- Borg, Erik A
(författare)
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The Latvian Market Constructed : approaches towards independence, consumerism, symbolic leadership and market planning
- 2006
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Ingår i: Baltic Journal of Management. - : Emerald. - 1746-5265 .- 1746-5273. ; 1:1, s. 67-81
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – To identify essential building-blocks in the construction of the Latvian market after the Latvian transition to a market economy.Design/methodology/approach – The research uses a social constructivist approach to deconstruct the Latvian experience of economic change. The Latvian market is viewed as socially constructed, and essential events in the economic transition and national independence are viewed as essential to the interpretation of the Latvian experience of inclusion in the global economy.Research limitations/implications – The research is limited to Latvia, but is portrayed against the change taking place in Eastern Europe and the Baltic States in particular.Practical implications – The practical implications of this research are many, and could be taken into consideration not least by enterprises investing in the Latvian economy.Originality/value – The value of the paper lies in the interpretations of the broader context of the Latvian market and some of the conditions in which enterprises are managed. The Latvian experience of transition is a background for reaching a better understanding of Latvian society.
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| 4. |
- Borg, Erik A, et al.
(författare)
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Survivors in the Market Economy : East German Companies after Transition
- 2007
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Ingår i: The Business Review, Cambridge. - 1553-5827. ; 7:2, s. 179-188
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Tidskriftsartikel (refereegranskat)abstract
- The East German transition to Market Economy became a selection process for former DDR companies. Most companies did not survive the transition to the market economy. However, some have survived and are able to compete in the market economy after the transition. Studying these companies renders evidence of what is approved by customers in the competitive markets in the global economy. The research into the survival of East German companies provides and insight into companies facing competition in a market economy, and suggests how market forces influences the functioning of enterprises. Six hypotheses have been developed to account for essential reasons why some East German companies have survived, and why and how they are capable of marketing products and services in the competitive market economy. The transition to market economy has had many consequences to East German companies. The productivity of the former DDR was substantially lower than that of the West. At the time of the reunification, the companies of Eastern Germany were not competitive, due to high production cost. West German wage levels and working conditions, and the West German institutional model called Model Germany, was transferred to Eastern Germany at the time of reunification (Wiesenthal 2003).
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