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- Hagberg, Johan, et al.
(författare)
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Nordic retail research : An introduction
- 2012
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Ingår i: Nordic Retail Research: Emerging Diversity. - : BAS Publishers. - 9789172463110 ; , s. 19-32
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- A presentation of retailing in the Nordic countries together with an introduction to the anthology and the co-authors.
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| 2. |
- Borgström, Benedikte, et al.
(författare)
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Smart Consumer-Oriented Urban Logistics
- 2021
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- Service innovation is the nexus between the growing e-commerce in urban areas and the ongoing Corona pandemic and seasonal peaks like Christmas. The growing market of urban e-commerce logistics needs solution-driven freight and urban logistics, which is an assumption of this study. Consumer-oriented urban logistics services enable consumers in their everyday and enable a well-functioning urban logistics market are a co-operation between consumers and urban service providers. A service-logic perspective may offer service innovation and value co-creation for the urban logistics challenge that includes last mile logistics.This conceptual paper aims to develop strategic logistics service provision literature and service innovation literature to facilitate collaborative development between consumers and service providers. Central aspects are consumer's everyday routines and available solutions in terms of urban deliveries and returns, available interaction points between consumers and service providers in daily practices, and knowledge and resources of urban service provider (related to e-commerce logistics) for innovative offerings. The everyday consumption practice and its logistics are key in co-created service innovations. In-depth understanding of consumption practices and production practices is the basis to align resources for a differentiated urban logistics solution. Such a process develops both urban service consumption practices and production practices. Urban service providers like logistics firms, commercial real estaters, and e-retailers have complementary types of competencies to facilitate urban service innovation. The study will generate implications to the urban e-commerce logistics research area and benefit both academia and business.
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| 3. |
- Li, ShiNa, et al.
(författare)
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Two Tales of One City : Fantasy Proneness, Authenticity, and Loyalty of On-Screen Tourism Destinations
- 2021
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Ingår i: Journal of Travel Research. - : Sage Publications. - 0047-2875 .- 1552-6763. ; 60:8, s. 1802-1820
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Tidskriftsartikel (refereegranskat)abstract
- On-screen tourism destinations provide tourists with a mixture of reality and mass-media experience. This study builds a conceptual framework of authenticity evaluating the relationship between fantasy proneness, authenticity, and destination loyalty. It is among the first to compare perceived authenticity of dual images of a destination, both the film location and the story’s setting. Using Game of Thrones and the city of Dubrovnik as a case, it applies a mixed method of interviews followed by a main survey with both closed- and open-ended questions. The primary findings show that the relationship between authenticity of the film location (Dubrovnik) and loyalty is positive, but such relationship is insignificant for the authenticity of the story’s setting (King’s Landing). This investigation enriches our understanding of the complex assessments of authenticity and expands the theory of imagination by evaluating the effects of fantasy proneness on perceived authenticity in the context of on-screen tourism.
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| 4. |
- Forsgren, Olov, et al.
(författare)
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Experiences from setting up an Internet Shopping Collaboratory
- 2007
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Ingår i: Expanding the Knowledge Economy: Issues, Applications, Case Studies. Volume 4, Part 1.. - Amsterdam : IOS Press. - 9781586038014 ; , s. 850-857
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Bokkapitel (refereegranskat)abstract
- In today’s business there is a clear need to find innovative procedures regarding product- or service development where several stakeholders meet in the same arena. An unresolved quest, however, is how such an arena could be set up and which activities to perform. This paper describes experiences from establishing such an arena, called an Internet Shopping Collaboratory (ISC). The ISC assembled researchers, practitioners, consumers, and solution providers in refining ideas to new products aimed to a future e-market. The basic idea has been to apply a co-design approach. The paper outlines why the ISC project did not work and lessons that were learnt. In the paper we make equivalent comparisons from the characteristics of the evolving ISC to the Living Lab concept. A focus on content was found vital for getting the different stakeholders engaged in the collaboratory. The case described uses an ideal scenario technique and applies a co-design approach.
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| 9. |
- Sundström, Malin, 1968-, et al.
(författare)
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B2B social media content : engagement on LinkedIn
- 2021
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Ingår i: Journal of business & industrial marketing. - : Emerald Group Publishing Limited. - 0885-8624 .- 2052-1189. ; 36:3
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – This paper aims to identify content strategies on social media that influence engagement and to analyze those operations to describe important features for co-creation and trust.Design/methodology/approach – This paper addresses the question of how social media content can influence engagement by using a mediumsized Swedish company for an empirical case study. This empirical study is based on a participatory action research methodology. By using the company account on LinkedIn, the authors experimented with relational content to understand the effects on customer-perceived value and trust.Findings – Results reveal that action-oriented messages had a more significant impact on engagement than product-oriented messages and valuebased messages.Originality/value – This paper builds on the existing literature in two ways: drawing upon business-to-business relationships and perceived value and using recent advances in the use of social networking sites to understand the value of co-creation through a participatory culture.
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| 10. |
- Ericsson, Dag, et al.
(författare)
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Value Innovation and Demand Chain Management : keys to future success in the fashion industry
- 2012
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Ingår i: Nordic Textile Journal. - : CTF. - 1404-2487. ; 1, s. 83-90
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Tidskriftsartikel (refereegranskat)abstract
- Value innovation is a key in developing competitive advantage in most industries. Value innovation is both related to the physical products and accompanying value-adding services. Logistics has evolved from an order qualifier – that is a necessity – to an order winner. Increased focus on the consumer and co-creation with the consumer as a vital partner lead to alignments and rethinking of the channel structure. The supply chain evolves into a demand chain! Deeper knowledge about the why, how, and when of consumer buying behaviour is a main ingredient in demand chain thinking, and the starting point in designing and developing segmented demand chains in the fashion market. These chains are built on partnership and trust oriented relationships. The game of power is increasingly replaced by the game of trust. This is a necessity when the competition shifts from rivalry between companies to rivalry between chains. In this position paper we discuss visions of the fashion future, and how to develop innovative concepts that deliver added value to the consumer. The “old school” of distribution economy, and the concept of convenience, are the basic theoretical grounds, and we argue that innovations could be reached when investing in consumer insights and closer relationships in the demand chain.
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