| 1. |
- Gebauer, Heiko, et al.
(författare)
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Match or Mismatch : Strategy-Structure Configuration in the Service Business of Manufacturing Companies
- 2010
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Ingår i: Journal of Service Research. - : Sage. - 1094-6705 .- 1552-7379. ; 13:2, s. 198-215
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Tidskriftsartikel (refereegranskat)abstract
- A new trend seems to be emerging for multinational manufacturing companies to make a strategic reorientation into becoming service providers. For some companies, such as Kone and IBM, the revenues from services are 50% or more of their total sales. Despite the increasing interest in exploring various aspects of the service part of the business in manufacturing companies, existing research has not focused on the interdependencies between different service strategies and organizational designs. This article studies different service strategies in manufacturing companies and highlights the organizational design necessary for implementing each service strategy. The service strategies explored are aftersales service providers, customer support service providers, outsourcing partners, and development partners. Each service strategy is supported by organizational design factors related to the service orientation of corporate culture, the service orientation of human resource management, and the service orientation of organizational structures. This research concludes that a specific strategy-structure configuration is needed in order to succeed with a chosen service strategy
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| 2. |
- Witell, Lars, et al.
(författare)
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Exploring Modes of Innovation in Services
- 2010
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Ingår i: Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden. - : Linköping University Electronic Press. - 9789173933810 ; , s. 409-415
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Konferensbidrag (refereegranskat)abstract
- Manufacturing companies differentiating their offerings with new services need to combine both product and service innovation. We study how service development is influenced by (a) the choice of separation or integration of service development and (b) the modes of innovation. Our results show that service development often is more structured if services are developed separately. Furthermore, service innovations often follow a sequence of innovation modes different from those of product innovations. Since different innovation modes benefit from varying degree of structure in the development process, many companies find it hard to develop products and services within the same development project.
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| 3. |
- Edvardsson, Bo, et al.
(författare)
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Customer Integration in Service Innovation
- 2010
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Ingår i: The handbook of Innovation and Services. - Cheltenham : Edward Elgar Publishing. - 9781849803304 - 9781847205049 ; , s. 301-317
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Bokkapitel (refereegranskat)
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| 4. |
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