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form:Search_simp_t: AMNE:(SOCIAL SCIENCES Business and economics) > (2010-2011) > swepub_uni:Liu_t > Kowalkowski Christian

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1.
  • Nordin, Fredrik, 1967-, et al. (creator_code:aut_t)
  • Solutions offerings : a critical review and reconceptualisation
  • 2010
  • record:In_t: Journal of Service Management. - : Emerald. - 1757-5818 .- 1757-5826. ; 21:4, s. 441-459
  • swepub:Mat_article_t (swepub:level_refereed_t)abstract
    • Purpose – To offer a critical analysis of the literature of solutions offerings; to provide a new conceptual framework, incorporating dimensions that can distinguish between different kinds of solutions, and connect their different characteristics.Design/Methodology/Approach – A critical review of the relevant literature, both 28 contributions identified in a search of three major databases and a range of other published work for the broader perspective, illustrated by real-world examples.Findings – There is no unanimous and rigorous definition of solutions, but rather a number of often broad and generic descriptions that could be applied to a wide array of different offerings, if not generically.Research Limitations/Implications – The sample of subject-specific contributions to the literature may not have been sufficient, and a wider selection of keywords to identify them might have captured a richer variety of concepts and opinions.Originality/Value – This structured and critical review contributes to the literature on services and solutions, by developing a conceptual framework as a basis for future studies and current management strategy.
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2.
  • Kowalkowski, Christian, 1978-, et al. (creator_code:aut_t)
  • Managing industrial service offerings in global business markets
  • 2011
  • record:In_t: Journal of business & industrial marketing. - : Emerald. - 0885-8624 .- 2052-1189. ; 26:3, s. 181-192
  • swepub:Mat_article_t (swepub:level_refereed_t)abstract
    • Purpose – Despite the increased focus on industrial services in manufacturing companies, little research to date has focused on understanding the roles of local and central organizations in global service management. In order to address this research gap, the paper investigates how industrial service offerings are developed and managed in multinational manufacturing companies.Design/methodology/approach – A qualitative case study with respondents from two internationally leading manufacturers was conducted. Eight industrial service offerings with different characteristics serve as units of analysis.Findings – A broad portfolio of industrial service offerings implies having a very wide range of skill sets, including both global efficiency and local responsiveness. With specialized and extensive offerings, it becomes more important to have a high level of central-local and product-service integration and to internalize service provision. Furthermore, with global customers, the central service organization needs to assume a more prominent role, initiating both an organizational exploitation of current service capabilities and the exploration of new ones.Research limitations/implications – The main focus was on service offerings performed by high-volume manufacturing companies operating primarily in developed markets.Originality/value – Previous studies of industrial service management in manufacturing companies have not explicitly considered the roles of central and local organizations. Thus, the authors were able to complement the existing theory. The paper promotes a deeper understanding of the complexity of managing service offerings on a global basis.
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3.
  • Kowalkowski, Christian, 1978-, et al. (creator_code:aut_t)
  • Internalisation or externalisation? : Examining organisational arrangements for industrial services
  • 2011
  • record:In_t: Managing Service Quality. - Bingley, UK : Emerald Group Publishing Limited. - 0960-4529 .- 1758-8030. ; 21:4, s. 373-391
  • swepub:Mat_article_t (swepub:level_refereed_t)abstract
    • Purpose - Manufacturing firms primarily organise service provision internally, externally or through a hybrid arrangement. This paper aims to analyse how firm-, offering-, and market-specific factors influence the way in which a firm organises its service provision. In addition, the paper analyses the specific challenges that each organisational arrangement presents for a firm. Design/methodology/approach - The study employed a qualitative, multiple-case research design that involved seven manufacturing firms with different organisational arrangements for service provision. Findings - Contrary to certain explicit assumptions, few firms organise for service provision solely through an in-house organisation. Analysis of firms in a wide variety of industries has shown that the organisational arrangements (internal, external or hybrid configuration) are contingent on factors such as market strategy, customer relationships, product-service linkages, internal competences and market channel characteristics. Research limitations/implications - The paper is an initial attempt to understand the strategic choices that firms make in terms of inter-organisational arrangements for service provision. The research should be extended by way of a cross-sectional survey in order to test and further validate the importance of the determinants of the organisational arrangements for service provision. Originality/value - The paper contributes to the service marketing and management literature by examining factors that determine whether firms organise for service provision internally, externally or through a hybrid configuration. Prior research has not explicitly addressed this issue.
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7.
  • Kowalkowski, Christian, 1978- (creator_code:aut_t)
  • What does a service-dominant logic really mean for manufacturing firms?
  • 2010
  • record:In_t: Industrial Product-Service Systems (IPS<sup>2</sup>). - Linköping : Linköping University Electronic Press. - 9789173933810 ; , s. 229-235
  • swepub:Mat_conferencepaper_t (swepub:level_refereed_t)abstract
    • Service infusion is a major global business trend in manufacturing industries. This means that firms strategically increase their service orientation in order to increase profit margins. In parallel to this development, the service-dominant logic has emerged as arguably the most challenging recent scholarly marketing debate. Positioning service as dominant in marketing logic clearly challenges traditional practice, given that much of marketing theory originated from a goods-dominant view. However, there are several misconceptions of what this logic means, leading to erroneous managerial implications. Therefore, the objective is to (1) explain the distinct difference between a product-service transition and a transition from goods-dominant to service-dominant logic, and (2) discuss what these transitions mean for industry and academia. For example, a transition to service-dominant logic implies much more than an increased emphasis on the firm’s product-service systems; it implies a reframing of the purpose of the firm and its collaborative role in value co-creation.
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8.
  • Nordin, Fredrik, et al. (creator_code:aut_t)
  • The risks of providing services : Differential risk effects of the service-development strategies of customisation, bundling, and range
  • 2011
  • record:In_t: Journal of Service Management. - : Emerald. - 1757-5818 .- 1757-5826. ; 22:3, s. 390-408
  • swepub:Mat_article_t (swepub:level_refereed_t)abstract
    • Purpose - The purpose of this paper is to examine the risks for manufacturing companies of extending their traditional goods offerings by the addition of different kinds of services. Design/methodology/approach - The study develops a conceptual framework of nine propositions (and corresponding diagrammatic representations) of the relationships between: three kinds of risk (operational, strategic, and financial); and three strategies for the provision of added service (customisation, bundling, and broadening the range of offerings). This conceptual framework is examined empirically by qualitative analysis of data gathered in a three-year longitudinal study of managerial representatives from nine multinational manufacturing firms engaged in the addition of services to their traditional goods offerings. Findings - It was found that eight of the nine propositions are fully supported, and one receives equivocal support. In addition, several contextual factors are identified as moderating influences on the relationships between the three categories of service offering and the three classes of risk. Research limitations/implications - The study provides an original conceptual framework and nine research propositions that represent a useful starting point for the development of a formal theory of the risks of providing services. Practical implications - The conceptual framework provides guidance for managers' assessments of the risks accompanying the infusion of added services to the traditional goods offerings of manufacturing companies. Originality/value - The paper provides a novel conceptualisation of service innovation and attendant risk.
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