| 1. |
- Ottosson, Mikael, 1980-, et al.
(författare)
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Multiplicity justifies corporate strategy : The case of Stora Enso, 1990-2008
- 2011
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Ingår i: Journal of Cultural Economy. - : Informa UK Limited. - 1753-0350 .- 1753-0369. ; 4:4, s. 455-475
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Tidskriftsartikel (refereegranskat)abstract
- This study conducts an analysis of the relationship between strategic theory, industry- or marketwide practices, valuation metrics, and justification rhetoric in performing strategic practice. Indoing this, we refer to Michel Callon on the performativity of economics and Boltanski andThe´venot on the justification of strategic action. The paper introduces an analytical framework forstudying the corporate strategy pragmatics of a forest industry company Stora Enso over the19902008 period. The authors argue that Stora Enso’s corporate strategy is justified by andrepresents the outcome of multiple performances that coexist and interact with each other. Thesemultiple performances, ranging from general strategic management conceptual theories toindustry-wide practices and valuation metrics, may lead to conflict when creating successfulbusinesses.
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| 2. |
- Ottosson, Mikael, 1980-, et al.
(författare)
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Configuring the 'industrial collective': : A controversy on the use of Swedish forests, 1989–2009
- 2011
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Ingår i: Paper presented at the 27th EGOS Colloquium Gothenburg 2011. ; , s. 1-31
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Konferensbidrag (refereegranskat)abstract
- We introduce a theoretical vocabulary highlighting a neglected area in industrial change theory, the outsider role. Industries cannot be fully examined without considering the influence of concerned groups, i.e. actors concerned with the industrial activity. Our empirical focus is a mature, stable, and highly homogeneous industrial sector, namely, the Swedish forest industry. We identify, analyse, and discuss the development and configuration of various truth claims and standpoints regarding the characteristics and potential uses of Sweden’s forest resources, 1989–2009. We follow the translation of the forest industry from producing solely pulp and paper products to producing electricity, heat, and bio-fuels. We argue that, without the pressure of concerned groups and ‘industrialists in the wild’ on the industry, forest industrial activity would never have been reconfigured.
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| 3. |
- Thollander, Patrik, 1976-, et al.
(författare)
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Energy related outsourcing : - The case of ESCOs in the Swedish pulp and paper industry
- 2011
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Ingår i: First International Technology Management Conference. - : IEEE. - 9781612849515 ; , s. 329-337
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Konferensbidrag (refereegranskat)abstract
- Industrial energy efficiency is stated as a major means of reducing the threat of increased global warming, caused by human use of fossil fuels. Energy service companies (ESCOs) have been expected to play an important role in promoting energy efficiency in different sectors of the economy, including industry. Energy related outsourcing in the complex energy intensive pulp and paper industry, with a continuous production process, represents one of the more challenging types of industrial outsourcing. This paper studies the role of ESCOs as a method to promote energy efficiency in the Swedish pulp and paper industry. A questionnaire was used, complemented by in-depth interviews with mill executives in order to gain more knowledge of the issue. The main conclusion from this paper is that the utilization of ESCOs in the pulp and paper industry is higher in activities with a lower level of energy integration in the production process, and on the contrary, the utilization of ESCOs is lower with a higher level of energy integration in the production process. Since the PPI is a mature industry with a globally well-known and well-spread technique, results from this paper, may plausibly be generalized for PPIs in other countries as well.
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| 4. |
- Ottosson, Mikael, 1980-
(författare)
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Skogsindustrin och energiomställningen
- 2011
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Bok (populärvet., debatt m.m.)abstract
- Svensk skogsindustri är världens näst största exportör av papper, massa och sågade trävaror, och samtidigt Sveriges största enskilda användare av el. Branschen var länge skeptisk till förnyelsebar energi och storskalig biobränsleproduktion. Idag står dock biobränsle och torv för en femtedel av den totala energimängd som tillförs Sverige, och skogsindustrin har blivit en betydande biobränsleproducent. I den här skriften beskrivs den omvälvande energiomställning som skogsbranschen har genomgått under de senaste tjugo åren. Mikael Ottosson lyfter fram den centrala roll som aktörer utanför branschen har spelat i omvandlingen. Forskare, miljöorganisationer, politiker och andra experter har, med hjälp av vetenskapliga belägg och affärsmässiga kalkyler, vunnit inflytande och direkt påverkat industrin. Han kallar denna process för industrialism i det vilda och menar att den har varit avgörande för att få till stånd en förändring i en så mogen och homogen bransch som skogsindustrin.
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