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Träfflista för sökning "AMNE:(SOCIAL SCIENCES Business and economics) ;srt2:(2010-2011);lar1:(su);lar1:(gu)"

Sökning: AMNE:(SOCIAL SCIENCES Business and economics) > (2010-2011) > Stockholms universitet > Göteborgs universitet

  • Resultat 1-6 av 6
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1.
  • Wittchen, H U, et al. (författare)
  • The size and burden of mental disorders and other disorders of the brain in Europe 2010.
  • 2011
  • Ingår i: European neuropsychopharmacology : the journal of the European College of Neuropsychopharmacology. - : Elsevier BV. - 1873-7862 .- 0924-977X. ; 21:9, s. 655-79
  • Tidskriftsartikel (refereegranskat)abstract
    • To provide 12-month prevalence and disability burden estimates of a broad range of mental and neurological disorders in the European Union (EU) and to compare these findings to previous estimates. Referring to our previous 2005 review, improved up-to-date data for the enlarged EU on a broader range of disorders than previously covered are needed for basic, clinical and public health research and policy decisions and to inform about the estimated number of persons affected in the EU.
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2.
  • Dolles, Harald, 1961, et al. (författare)
  • Addressing Ecology and Sustainability in Mega-sporting Events : The 2006 Football World Cup in Germany
  • 2010
  • Ingår i: Journal of Management and Organization. - : Cambridge University Press (CUP). - 1833-3672 .- 1839-3527. ; 16:4, s. 587-600
  • Tidskriftsartikel (refereegranskat)abstract
    • For the first time in the history of FIFA (Federation Internationale de Football Association), the football (soccer) World Cup held in Germany 2006 specifically addressed environmental concerns. By doing so, the German Organizing Committee did not have the objective of creating a short-term vision, but rather of making a long-term and lasting contribution to the improvement of environmental protection in hosting a mega-sporting event. By taking the football world cup in Germany as a case study, we will provide insights into the so-called 'Green Goal' programme and its four main areas: water, waste, energy, and transportation. From a global point of view, climate protection was added by the Organizing Committee as the fifth area of action and was recognised as a cross-sectorial task. Finally, questions are addressed on how to apply those measurements in the planning and organisation of other mega (-sporting) events.
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3.
  • Söderman, Sten, et al. (författare)
  • Sponsoring the Beijing Olympic Games : patterns of sponsor advertising
  • 2010
  • Ingår i: Asia Pacific Journal of Marketing and Logistics. - : Emerald. - 1355-5855 .- 1758-4248. ; 22:1, s. 8-24
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose: The purpose of this paper is to identify and describe the key driving forces in international sponsorship during the years preceding the 2008 Olympic Games in Beijing.Design/methodology/approach: A "means-objectives model" is applied, thereby linking sponsorship to brand equity factors and to strategic aims. Co-branding, revenue streams and new customers are identified as means factors. The objective factors are presented in three dimensions: product, corporation and region. The analysis is based on 492 advertisements, articles and press releases collected from Chinese newspapers and Chinese official web pages covering the period 2001-2007.Findings: Analysis sees seven dominant means-objectives combinations in sponsorship leading to different pattern of sponsor advertising strategies depending on the lead time to the Olympic Games. First, sponsors mainly focus on co-branding marketing efforts. In the second stage, global Olympic sponsors link co-branding with corporation image, Chinese brands are focusing on product/corporation image and new customers. In the third stage global Olympic sponsors focus more on local markets and customers in advertising. Chinese brands tend to keep an activation strategy based on revenue and product. Only a few local sponsors place emphasis on leveraging their sponsorship investment toward creating an international image.Research limitations/implications: Data collection is limited to a period of altogether three months in 2006 and 2007, focusing on Chinese print media available in Beijing and Shanghai universities' libraries. Given the size of the Chinese media market the data therefore consist only of a random selection of advertisements. Further, the sample does not cover different marketing channels, like TV, radio etc., which might also be part of the sponsor's advertising strategy.Originality/value: In addition to providing further understanding of Olympic sponsor advertising behavior and sponsorship in an emerging market context, this paper provides insights into how the strategic aims related to sponsorship depended on the level of internationalization of the firm.
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4.
  • Nilsson, Andreas, 1977, et al. (författare)
  • Exploring public IT procurement : Switching Costs in the wake of a turn-to-services
  • 2011
  • Ingår i: Proceedings of 8th Scandinavian Workshop on E-government.
  • Konferensbidrag (refereegranskat)abstract
    • Technological and business-model related developments have continued to push the view that services and not software packages are the upcoming commodities within IT. This can be seen in the wide-spread adoption of Service Oriented Architecture (SOA) as the de-facto standard for new systems, and the radical increase in Software as a Service and other Cloud Computing based technologies as the business-models of choice for IT procurement. This” turn-to-services” brings with it promises of a better fit between IT supply and the changing demands of customers, and an increased competition between interoperable services in the market. Public Sector IT Procurement (PSITP) has yet to see mainstream adoption of these new business-models, yet the promises of reduced price and increased fit are still there. This paper builds on the assumptions that high switching cost is a factor that reduces the competition on the market for PSITP (Porter, 1980; Frendell, 1995). The paper presents a design science (Peffers et al, 2007) approach towards studying PSITP switching costs. A model for estimating switching cost is developed and a roadmap for demonstrating and evaluating the model is presented.
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5.
  • Nilsson, Andreas, 1977, et al. (författare)
  • Studying the Implications of Cloud-based delivery models on public IT procurement: A switching cost perspective
  • 2011
  • Ingår i: eChallenges e2011, Florence, Italy. - 9781905824274
  • Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
    • Public sector IT procurement has received limited interest from the research community, despite the vastness and importance of the phenomena. Following contemporary developments in a “turn-to-services”, with more and more of the total IT environment being supplied through cloud-based delivery models, this paper explores the potential in using switching costs as an approach for studying public sector IT procurement. Through presenting and contrasting two theoretical models for switching cost estimation, this paper discusses the use of switching costs as a perspective in the study of public sector IT procurement of cloud-based services. As the results show, switching costs is a valuable way ahead, and the paper lists some design implications for research into the field.
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6.
  • Hillman, Karl, et al. (författare)
  • Fostering sustainable technologies : A framework for analysing the governance of innovation systems
  • 2011
  • Ingår i: Science and Public Policy. - : Beech Tree Publishing. - 0302-3427 .- 1471-5430. ; 38:5, s. 403-415
  • Tidskriftsartikel (refereegranskat)abstract
    • The development and diffusion of technological innovations need governing in order to contribute to societal goals related to sustainability. Yet, there are few systematic studies mapping out what types of governance are deployed and how they influence the development and diffusion of sustainable technological innovations. This paper develops a framework for analysing the role of governance in innovation systems aimed towards sustainability. The framework is based on the literatures on governance, technological innovation systems and socio-technical transitions. We foresee empirical studies based on the framework that may serve as a needed input into governance processes. © Beech Tree Publishing 2011.
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  • Resultat 1-6 av 6

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