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- Björner, Emma
(författare)
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Solving Imbalance - Branding Chongqing
- 2011
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Ingår i: Paper to the 5th Annual Nordic NIAS Conferences and PhD Course November 21-25, 2011, in Stockholm.
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Konferensbidrag (refereegranskat)abstract
- Purpose: The purpose of this paper is to study how the Chinese city of Chongqing is meeting the mission of the Chinese central government, to solve the imbalanced income gap in Chongqing, and assist in solving the imbalanced development between the east and west of China – while simultaneously developing and branding the city. Method: The study is based on a qualitative case study carried out in September 2011, including interviews, observations and documentary evidence. Findings: The study describes the city development and city branding efforts undertaken in Chongqing. It also includes some findings relating to the China context and to city branding in China. Practical implications: The study provides practitioners with a case of city branding in a large Chinese city, offering an example of city branding in a Chinese context. Originality/value: The city of Chongqing has previously not been studied extensively from a city branding point of view, thus offering an interesting case. Introducing legitimacy and auto-communication, in addition to city branding, as lenses in this case, offer interesting insights.
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