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- Solberg Søilen, Klaus, 1968-
(författare)
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The shift from Geopolitics to Geoeconomics and the failure of our modern Social Sciences
- 2010
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Konferensbidrag (refereegranskat)abstract
- Geoeconomics is gradually replacing the importance of Geopolitics. The transition is marked by the start of the process we call Globalization , about two decades old now, but still in its infancy, when government and government institutions discovered that they no longer were self-evident key actors and watchmen of world events . The process is an effect of the end of the Cold War and marks a strategic shift from political ideologies to economic realities.For decades fellow economists have praised the value of public and private borrowing, the production of services at the expense of the production of goods and they have underestimated the importance of trade surpluses for the Competitive Advantage of Nations. They have done so because they have failed to see what makes a nation, a region or a city wealthy in the long run. We have developed a social science paradigm at our universities which have undermined our own development. At the same time we have disregarded much of the tradition for critical thinking, as implied in Critical Theory but more fundamentally as understood for centuriesThe study of all living organisms is now studied with the use of Evolutionary Theory; except for the study of Man. We must start to ask ourselves why. Why should the Social Sciences be any different than Zoology in this respect, unless we say that Man stands outside of biology?
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- Solberg Søilen, Klaus, 1968-
(författare)
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Competitive Intelligence at Trade Shows
- 2010
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Konferensbidrag (refereegranskat)abstract
- Trade shows have consistently been neglected in marketing research, especially the gathering of market information, what is studied under Market Intelligence and directly related to a company’s Knowledge and Innovation. A major reason is that the marketing discipline traditionally has had a strong focus on customers instead of competitors and influencers. In this article we show how the field of Competitive Intelligence is a useful part of the company’s Integrated Marketing Communications. Based on a qualitative method encompassing a case study and exploratory research we followed, coached and traveled with two different groups of companies to major International Trade shows. Based on the information gathered a division into three areas of Intelligence was useful. These were intelligence about products, the booths and the behavior in the booths. For each group a number of Key Intelligence Topics and a set of specific research methods were identified which can make the Market Intelligence process more efficient. We explain why Exhibits or trade shows have much in common with Event Marketing and could be considered a part of the latter.
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- Solberg Søilen, Klaus, 1968-
(författare)
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Exhibit Intelligence : Competitive Intelligence at Trade Shows
- 2011
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Ingår i: Information Systems and Economic Intelligence : 4th. International Conference SIIE 2011. (Proceedings). February 17-19, 2011 (Marrakech, Morocco). - Marrakech and Tunis : I.H.E. editions. ; , s. 8-25
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Konferensbidrag (refereegranskat)
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