| 1. |
- Srinuan, Pratompong, 1979, et al.
(författare)
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Time for multiplay? An analysis of bundling services in the Swedish telecommunications markets
- 2011
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Ingår i: 10th Conference of Telecommunication, Media and Internet Techno-Economics, CTTE 2011.
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Konferensbidrag (refereegranskat)abstract
- This paper provides an analysis explaining the factors that determine the consumer's decision on bundling service in the Swedish telecommunications market. A multinomial model is employed to examine empirically whether the discount, service provider and socio-economic factors can explain the consumer's decision. The data from a national survey in 2009 commissioned by Post- och Telestyrelsen (PTS), the Swedish telecommunications regulator, are used for the analysis. Based on the findings, the discount, service provider and level of income have a potential impact on the decision to buy bundling services. Every service provider has a different strength in bundling services that depends on its core business. Telia would be better off offering triple-play while others may need to focus on doubleplay.
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| 2. |
- Srinuan, Pratompong, 1979, et al.
(författare)
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An analysis of switching behavior in the Thai cellular market
- 2011
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Ingår i: Info. - 1463-6697 .- 1465-9840. ; 13:4, s. 61 - 74
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Tidskriftsartikel (refereegranskat)abstract
- Purpose - The purpose of this paper is to explain the determinant factors of switching behavior in the Thai cellular market before the Mobile Number Portability (MNP) policy is implemented.Design/methodology/approach - A binary logit model and individual survey data from the National Telecommunications Commission 2009 are used to estimate the intention of mobile phone consumers to switch.Findings - The results show that subscriber characteristics, including age, government officer, self-employed, Internet use, central region, and southern region, are significant in explaining the switching behavior of Thai mobile subscribers. They also indicate that the mobile operators’ customers are confronted with different switching costs. The subscribers of the largest mobile operator have the highest switching costs. This study also shows that the largest mobile operators will gain more switching subscribers than smaller operators. The implementation of MNP will help to lower the switching costs of smaller mobile operators rather than of larger operators, as the subscribers of smaller operators are more likely to switch and move to larger mobile operators, as the larger operators provide better quality network coverage. The study shows that the expected impact of implementing MNP without national mobile roaming regulations would be worse for smaller mobile operators. The smaller operators need to compete on both price and quality improvement. In the short run, it would not be possible for the smaller operators to compete with the larger operators due to the inequality in the quality of network coverage.Originality/value - The result is useful to developing countries considering implementing MNP regulation.Paper type – Research paper
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| 3. |
- Annafari, Tsani, 1974, et al.
(författare)
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Who needs more subscriptions? An empirical analysis of the Thailand mobile phone market
- 2010
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Ingår i: Proceedings of the 18th Bienial Conference of the International Telecommunication Society, 27-30 June 2010, Tokyo Japan.
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- Multiple mobile phone subscriptions are a characteristic of mobile phone penetration rates in Thailand. This offers an opportunity to identify the consumers’ niche that would be interested in this consumption style. The present study aims to identify the profile of subscribers who intend to have multiple mobile phone subscriptions, for the purposes of consumer segmentation and policy targeting. Using multinomial logistic regression of data from the Thailand National Telecommunications Commission (NTC) survey 2009, the study finds that subscribers who already have multiple subscriptions tend to add more subscriptions compared to those who have only one subscription. This indicates that multiple subscriptions are probably not a temporary behavior since those who have multiple subscriptions tend to keep their status as multiple subscribers. It suggests that the mobile phone operators and the regulator should carefully consider the emergence of quasi-subscribers as the result of multiple subscriptions when evaluating market shares and determining Significant Market Power (SMP). Furthermore, other identified characteristics of the subscribers who intend to add more subscriptions are useful as a basis for consumer segmentation and policy targeting.
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| 4. |
- Bohlin, Erik, 1961, et al.
(författare)
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Broadband universal service in Europe: A review of policy consultations 2005-2010
- 2010
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Ingår i: Communications & Strategies. ; 80:4th quarter, s. 21-42
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Tidskriftsartikel (refereegranskat)abstract
- Recognition of the growing importance of broadband to the public presents challenges for policy-makers in introducing efficient strategies, not only to serve the increasing demand for broadband among people in society but also to increase their economic contribution both in the short run and in the long run. Different measures and strategies have been implemented in many countries and regions in order to encourage broadband deployment. Among them, the inclusion of broadband in the scope of universal service has been discussed.In the European Union, the discussion on broadening the scope of the Universal Service Directive (USD) to include broadband has been raised since the first periodical review in 2005. At that time, the European Commission concluded that only a small, although rapidly growing, minority of European consumers currently make use of broadband services. Therefore, the conditions for including broadband services within the scope of universal service as set out in the USD were not fulfilled. Later, the European Commission launched the second periodical review of universal service in 2008 with the preliminary conclusion that broadband has not yet reached the majority of people, implying that the conditions of the USD for expanding the scope of universal service were not yet fulfilled. However, the public consultation on broadening the scope of the USD to include broadband has been opened since March 2010 and was last on May 7, 2010. In the meantime, the public workshop organized in the context of the public consultation on universal service principles in e-communications was held on March 30, 2010. The workshop provided wide-ranging views on the topic, including an assessment of the cost of broadband availability and also the rapid change of broadband penetration rate throughout Europe.Against this background, this paper provides an analytical survey of the current state and trends of universal service with focus on broadband access in the European Union. First it presents an overview of broadband deployment and regulation in Europe. Then, it analyzes the USD reviews by taking into account the previous and the recent review, in particular by comparing the discourse evolution of the public submissions from stakeholders in the two consultations. A framework to evaluate broadband universal service will be provided. In conclusion, the paper will identify selected issues regarding broadband universal service in Europe, especially the pros and cons of broadband universal service
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| 5. |
- Rohman, Ibrahim Kholilul, 1980, et al.
(författare)
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An assessment of Mobile Broadband Access in Indonesia: a Demand or Supply Problem?
- 2011
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Ingår i: Internetworking Indonesia Journal. - 1942-9703. ; 3:2, s. 15-22
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Tidskriftsartikel (refereegranskat)abstract
- Previous studies conclude that broadband plays an important role in stimulating economic growth by generating new employment, and improving access to health and education. However, most of these analyses are conducted for developed countries, with little attention being paid to developing countries. This study aims to find out which factors should be considered, following the assertion by the ITU (2010) that broadband, especially mobile broadband, should be developed further to narrow the gap between developed and developing countries. Moreover, this study questions whether the digital gap in broadband access is merely a demand or supply problem. The demand side is represented by income level, which is closely related to affordability issues, while the supply side is indicated by the impact of different geographical characteristics which shows the different stage of infrastructure development. To operationalize this aim, a Probit regression models the decision to subscribe to mobile broadband as a function of income and geographical area, as well as other control variables. The results indicate that income is less important than geographical area in explaining mobile broadband access. The study proposes that the supply -side factor related to infrastructure development should be prioritized as the focus of broadband policy in the short term.
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| 6. |
- Srinuan, Chalita, 1979, et al.
(författare)
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An analysis of mobile Internet access in Thailand: Implications for bridging the digital divide
- 2011
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Ingår i: Proceeding of the the 2011 ITS Asia-Pacific Regional Conferences, 26-28 June, 2011 Taiwan..
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- Mobile Internet is growing around the world, bypassing the poor legacy of wired infrastructure. This growth can be observed even in developing countries like Thailand. To cope with this trend, this study attempts to provide guidance to a national regulatory agency (NRA) by addressing the following question: What are the key determinant factors for individual consumer to access mobile Internet? A discrete choice model is employed to examine empirically whether price, service, and application attributes, socio-economic variables, and service provider have a systematic link with the decision of the consumer. The data from a national survey in 2010 commissioned by the National Telecommunications Commission (NTC) of Thailand are used for the analysis.The results show that price, availability of fixed telephony, age, and living area are recognized as the strongest determinants for mobile Internet adoption. The findings also suggest that mobile Internet could be an alternative technology to bridge the digital divide, as the group of people that does not have fixed Internet connection at home can connect via mobile Internet. The price of mobile Internet service is inelastic, however, which means that an increase in price does not affect the propensity to access mobile Internet. This is a result of the lack of competition in fixed connection due to the concession, and it leads to limited choice for the consumer. Telecom regulators and policymakers therefore need to consider policies such as increasing competition and infrastructure investment in order to stimulate growth of mobile Internet adoption and close the digital divide in Thailand.
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| 7. |
- Srinuan, Chalita, 1979, et al.
(författare)
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Analysis of Broadband Access in Thailand: Drivers and Barriers
- 2011
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Ingår i: Proceeding of the 10th international conference on Mobile Business (ICMB 2011), 20-21 June 2011, Italy.. - 9780769544342 ; , s. 297-306
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Konferensbidrag (refereegranskat)abstract
- Broadband access is growing around the world including in developing countries like Thailand. This study attempts to provide guidance to the National Regulatory Agency (NRA) by addressing the following question: What are the key determinant factors to explain the probability that an individual consumer access and use broadband? The bivariate probit model is employed to examine empirically whether the accessibility to fixed telephony infrastructure, socio-economic variables and area of residence have a systematic link to broadband access or not in the first stage and then specific Internet usage given individual broadband access is estimated. The data from a national survey in 2010 by the National Telecommunications Commission (NTC) of Thailand are used for the analysis. Based on the findings, the variables with potential impact are fixed infrastructure, income, gender, level of education age of consumer and residential area. The impact of these factors varies across broadband services (i.e video download, social network, searching and E-mail). The results of this paper are compatible with prior literature, although there are important differences: the infrastructure of fixed telephony is considered an important factor in stimulating broadband usage, A policy recommendation that could encourage competition and growth in broadband usage is the development of a fixed infrastructure and allowing more competition at infrastructure and service level in the early stage. A further investigation should analyse more on the application adoption and trust.
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| 8. |
- Srinuan, Chalita, 1979, et al.
(författare)
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Entry relaxation and an Independent regulator: Performance impact on the mobile telecoms industry in Asia
- 2011
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Ingår i: Infrastructure regulation: What works, Why and How do we know?: Lesson from Asia and beyond. In Jarvis, Ramesh, Wu and Araral (Eds). Singapore: World Scientific.. - : WORLD SCIENTIFIC. - 9789814335744 ; , s. 83-108
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- This chapter examines empirically the effect of entry relaxation on the performance of the mobile telephone firms and the role of regulators in the Asian countries of Hong Kong, Indonesia, Japan, Malaysia, Republic of Korea, Singapore and Thailand. Two hypotheses are tested: first, that the sector performance (as measured by mobile teledensity) improves after the entry relaxation and establishment of the independent regulator; second, that performance of incumbents declines after the entry relaxation. The sample in this study consists of 14 listed incumbent mobile network operators during 1990–2007. The data are collected from the International Telecommunication Union (ITU), the World Development Indicators Database (WDI), DataStream and websites of companies. The results show that the macroeconomic variables, entry relaxation and independent regulator variable have significant positive impacts on mobile teledensity. For the second hypothesis, the results show that entry relaxation does not affect the profitability of incumbent firms for either developed or developing countries during the study period, but it affects the operational efficiency and financing. Thus, if the regulatory structure is in place and on time, there will be potential benefits to the mobile telecommunication sector and consumers.
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| 9. |
- Annafari, Tsani, 1974, et al.
(författare)
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Intergenerational effects of mobile service diffusion in Sweden
- 2011
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Ingår i: 5th ITS Africa-Asia-Australasia Regional Conference, Perth,WesternAustralia,November13-16.
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- This paper addresses the intergenerational effects of mobile telephone service diffusion in Sweden. Using the Norton-Bass and Islam-Meade models, it plots annual mobile service penetration rate data from the year 1956 to 2010 to explain the pattern of mobile telephone service diffusion. The results show that only Norton-Bass model could achieve convergence status in the program iteration. The model fit indicates that Norton-Bass model is still reasonably good for explaining the intergenerational diffusion process. The results also show that the coefficient of innovation p has a lower value than the coefficient of imitation q. This suggests that the diffusion process is affected more by external factors, such as word of mouth, than by inherent innovativeness of users. Furthermore, the results also indicate that each type of technology has a different market potential with the later technology having higher market potential then the previous. This suggests that there is a positive intergenerational effect on the adoption decision from the proportion already adopted. Furthermore, the study also recognizes that the intergenerational process of mobile communication technology diffusion is comparable to the evolutionary process of technology in the sense that the process shows two main evolutionary features, i.e. the emergence of technology variation across generation and the selection process from earlier generation of technology to the new one. Therefore, evolutionary framework may be applicable to understand the diffusion process of a technology.
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| 10. |
- Srinuan, Chalita, 1979, et al.
(författare)
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What makes people go on line? An empirical analysis of the digital divide in Thailand
- 2011
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Ingår i: Proceedings of the annual international conference on Micro and Macro Economics (MME 2011), 25-26 July 2011,Singapore.
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Konferensbidrag (refereegranskat)abstract
- Purpose - This study aims to investigate the determinant factors that can explain the digital divide phenomena in Thailand.Design/methodology/approach – The updated survey data set in 2010 was provided by the National Telecommunications Commission (NTC) of Thailand and it applies to the econometric model estimating the Internet access.Findings – The availability of fixed telephony, mobile telephony subscription and media familiarity is the crucial factor encouraging people to access the Internet. Moreover, socio-economic backgrounds are also important, for example, age, level of education and area of residence, while the result confirms that there is no longer a gender divide in Thailand. To bring off-line users into the on-line world, policymakers and telecommunications regulators need to take action on fixed and fixed wireless infrastructure development and provide an education or training programme.Originality/value- There are very few studies on Thailand’s telecommunications sector but this study identified a number of specific factors that policymakers and telecommunications regulators in Thailand would consider to stimulate the Internet penetration rate.
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