| 1. |
- Lagrosen, Stefan, 1960-, et al.
(författare)
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Future directions of marketing knowledge : proposing an enriching framework including self-actualisation marketing
- 2009
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Ingår i: International Journal of Electronic Customer Relationship Management. - Geneve : Inderscience Publishers. - 1750-0664 .- 1750-0672. ; 3:4, s. 327-343
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Tidskriftsartikel (refereegranskat)abstract
- This paper aims to review schools and frameworks of marketing knowledge in order to propose future directions of marketing knowledge. The authors also provide a brief retrospective view of the marketing discipline. Reflecting over the origin, evolution and current status, the authors have come to distinguish three cornerstones of marketing knowledge namely objective, process and subjective. On this basis, five potential steps in the development of marketing knowledge are identified. The paper draws attention to the areas: the entrance of marketers, the levels of marketing knowledge, the introduction of self-actualisation marketing, the effect of time and complexity on marketing knowledge, and the need for syntheses and generalisations of marketing knowledge. A framework for enriching the field of marketing with these five interrelated paths of development is proposed. Finally, it provides a model of proposition to future marketing knowledge.
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| 2. |
- Svensson, Göran, 1961-, et al.
(författare)
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A comparison between corporate and public sector business ethics in Sweden
- 2004
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Ingår i: Business Ethics. A European Review. - Oxford : Blackwell Publishing. - 0962-8770 .- 1467-8608. ; 13:2-3, s. 166-184
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Tidskriftsartikel (refereegranskat)abstract
- This research examines and reports upon the results of a study conducted in 2002 of the top 100 corporate sector organizations and the top 100 public sector organizations in Sweden. The aim of the study was to examine, via a self-administered mail questionnaire, the commitment to business ethics of these top 200 Swedish organizations. This research reports on the responses of those organizations that possessed a code of ethics. It would appear that in corporate Sweden business ethics has only recently become a topic of interest and that many organizations are in the early stages of code development and assimilation into organization policies. In the Swedish public sector, organizations are less developed in their business ethics artifacts causing them to appear to be lagging behind the corporate sector. This disparity between the two sectors in Sweden currently, and each sector's intended future implementation of codes of ethics, could mean that these two sectors of business may become highly divergent in their acceptance of business ethics practices as a norm.
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| 3. |
- Callaghan, Michael, et al.
(författare)
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Implementation, communication and the benefits of corporate codes of ethics in Taiwan and Turkey : A comparison across contexts
- 2009
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Ingår i: European Business Review. - Bingley : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107. ; 21:3, s. 278-298
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – The purpose of this paper is to examine the corporate codes of ethics (CCE) that are put in place by companies in Taiwan and Turkey.Design/methodology/approach – This study examines the use of CCE among the top companies in Taiwan and Turkey. It is a replication of a study performed in Australia, Canada and Sweden and a follow-up study.Findings – The empirical findings show many similarities with top companies in Australia, Canada and Sweden, but more importantly identify key differences distinctly unique to each of the two countries under investigation. Statistical analysis suggests that the implementation, communication and benefits of CCE are paramount to Turkish companies operating in a domestic environment where the aspiration to participate globally and join the European Union is high, whereas in Taiwan it is low in favor of more traditional business practices (similar to the Chinese concept of guanxi) that focus on individual relationships in favor of formalized regulatory frameworks (such as CCE).Originality/value – This study makes a complementary contribution to the accumulated knowledge in the area of CCE, particularly given the cultural and historical differences these countries possess in comparison to each other and those previously studied and documented in the literature.
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| 4. |
- Lagrosen, Stefan, 1960-, et al.
(författare)
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A seminal framework of marketing schools : revisited and updated
- 2006
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Ingår i: Journal of Management History. - Bingley, UK : Emerald Group Publishing Limited. - 1355-252X .- 1758-776X .- 1751-1348. ; 12:4, s. 369-384
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Tidskriftsartikel (refereegranskat)abstract
- Purpose - The objective is to re-visit and up-date a seminal framework of marketing schools.Design/methodology/approach - The authors provide a conceptual description and positioning of old, modern and recent marketing schools.Findings - Recent developments in marketing - such as services marketing, industrial marketing and relationship marketing - do not fit into the seminal framework of marketing schools.Research limitations/implications - The authors have limited the discussion to the human practice of marketing and the academic discipline of marketing. In addition, the authors' focus is on marketing as part of business.Practical implications - The up-dated framework of marketing schools may assist practitioners to understand the current status of marketing by connecting to the past, and the future by revealing unexplored areas of the marketing discipline.Originality/value - The up-dated framework of marketing schools builds on and extends the seminal framework in question to incorporate the recent developments in marketing. In extension, it reveals a white spot in the research of the marketing discipline - a field of further research that may focus on a combination of economic and relational dimensions of marketing.
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| 5. |
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| 6. |
- Slåtten, Terje, 1969-, et al.
(författare)
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Atmospheric experiences that emotionally touch customers : A case study from a winter park
- 2009
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Ingår i: Managing Service Quality. - Bingley : Emerald. - 0960-4529 .- 1758-8030. ; 19:6, s. 721-746
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Tidskriftsartikel (refereegranskat)abstract
- This study aims to focus on what types of atmospheric experiences emotionally touch visitors at a winter park. The objective is to describe and explain the relationship between: three atmospheric constructs (ambience, interaction, and design); the construct of joy; and the construct of customer loyalty.Design/methodology/approachThe research data are based on a study of customers visiting a Norwegian winter park, in which 162 visitors participated in the survey. Confirmatory factor analysis and structural equation modeling were used to test the measurements and structural properties between atmospheric experiences, joy, and loyalty to winter parks.FindingsThe findings reveal that two out of the three constructs of atmospheric experiences are linked to customers' feelings of joy, namely, design and interaction. The atmospheric construct of design had the strongest impact on customers' emotions. Furthermore, the study finds that customers' feelings of joy are highly related to the construct of customer loyalty.Research limitations/implicationsThe study limits its focus to one type of hedonic service, namely customers visiting a winter park. Although the results from the study offer implications for other winter parks, there is a need for further research in other hedonic services to verify their validity, reliability, and generality.Practical implicationsThe study emphasizes how important it is that managers of hedonic services consider the significance of the atmospheric construct of design in such a way that it contributes positively to customers' experiences of the service setting. In particular, managers should focus on design in relation to customers' experiences in order to evoke feelings of joy.Originality/valueThe study establishes the need to manage customers' atmospheric experiences in winter parks. It also links atmospheric constructs to customers' emotions.
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| 7. |
- Svensson, Göran, 1961-, et al.
(författare)
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A Corporate Model of Sustainable Business Practices: An Ethical Perspective
- 2010
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Ingår i: Journal of world business (Print). - Amsterdam : Elsevier. - 1090-9516 .- 1878-5573. ; 45:4, s. 336-345
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Tidskriftsartikel (refereegranskat)abstract
- This paper considers contemporary business practice and its sustainable performance from the view of stakeholders and their perceived value. A company has responsibilities and commitments to many different internal and external stakeholders in the marketplace and society. This view underlines the need for organizations to, not only provide value, but do so in a sustainable and socially responsible manner. A model is developed based on five, separate but interconnected, elements. The model is iterative and acknowledges its elementary state, suggesting further development and refinement in the field of sustainable business practices from an ethical perspective.
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| 8. |
- Svensson, Göran, 1961-, et al.
(författare)
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Organizations that are international from inception : Terminology and research constellations – “academic protectionism” or “academic myopia”?
- 2009
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Ingår i: Journal of Small Business and Enterprise Development. - Bingley : Emerald Group Publishing Limited. - 1462-6004 .- 1758-7840. ; 16:3, s. 406-417
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – The purpose of this paper is to review the terminology used by various constellations of researchers concerning the formation of organizations that are international from inception, present conceptual and definitional attributes of the phenomena of interest, and propose common terminology, and conceptual framework to use in the future. Design/methodology/approach – A literature review is undertaken that compares research terminology used by different streams of research and different constellations of researchers referring to a new organization that intends be international from the beginning of its creation. Findings – Two principal findings may be stressed: there are constellations of labels used to describe essentially the same phenomena of organizations that are international at their inception, and there are constellations of researchers that use their own unique labels in this field. Provocatively, the authors question whether these findings are due to “academic protectionism” between the constellations or “academic myopia” (i.e. inability to appreciate the literature's terminology between constellations). It is proposed that the terms used in this field of research should be collapsed into another recent concept introduced and defined in literature, namely “early internationalizing firms.” Research limitations/implications – A conceptual framework of “early internationalizing firms” is outlined. It suggests this concept is more beneficial and appropriate than the concepts using traditional terminology such as: “international new ventures” and “born globals.” It is argued that the “early internationalizing firms” concept is more descriptive of the actual phenomena and explicitly considers the crucial short timeframe involved in the process of internationalization of firms.Practical implications – The label “early internationalizing firms” may be easier to communicate in practice than some of the current labels used in literature. It emphasizes the practical imperatives of simultaneous localization and globalization, and planning at several levels (i.e. operative, tactical, and strategic levels) in a short timeframe. Originality/value – The paper suggests that “early internationalizing firms” is more descriptive of the phenomena of interest and should be used in the field. It contributes to the literature by presenting a broadened more useful framework in describing the phenomena of interest. In specific, it takes into account short timeframes and both the globalization and localization aspects of the phenomena. © Emerald Group Publishing Limited.
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| 9. |
- Svensson, Göran, 1961-, et al.
(författare)
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The Dynamics of Business Ethics : a Function of Time and Culture – Cases and Models
- 2003
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Ingår i: Management Decision. - Bingley, UK : Emerald Group Publishing Limited. - 0025-1747 .- 1758-6070. ; 41:4, s. 350-361
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Tidskriftsartikel (refereegranskat)abstract
- Examines the construct of ethics in general and of business ethics in particular. Provides a conceptual discussion of the dynamics of ethics in society and the dynamics of business ethics in the marketplace. Ethics and business ethics constructs are dependent upon two principal parameters – time and culture. Eventually, ethics and business ethics are about what is perceived as acceptable or unacceptable at a specific time and in a specific cultural setting. What was ethical yesterday may not be ethical today, and what is ethical today may not be ethical tomorrow. Furthermore, both the company’s view and the views of others may determine what is acceptable or unacceptable in business ethics. This is a social construction that may differ between the parties involved in a specific context. The discussion is supported by two brief and different cases from the automobile industry. This research contributes a set of generic models that examine business ethics dynamics.
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| 10. |
- Wagner, Beverly, et al.
(författare)
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A framework to navigate sustainability in business networks : The transformative business sustainability (TBS) model
- 2014
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Ingår i: European Business Review. - Bingley : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107. ; 26:4, s. 340-367
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Tidskriftsartikel (refereegranskat)abstract
- Purpose– The purpose of this paper is to describe a transformative business sustainability (TBS) model of stakeholders and sources in sustainable business practices with an interface and exchange node of resource residuals.Design/methodology/approach– The research is based upon a grounded methodology drawn from four in-depth case studies, spanning over six years in different countries and industries. Data were gathered from multiple sources, and interview transcriptions were returned to interviewees for clarification, accuracy, final proofreading and approval.Findings– The TBS model complements existing research by emphasising the importance of commitment to an overarching vision through corporate leadership assigning areas of strategic priority that respond to current and future environmental regulation and social needs.Research implications/limitations– Efforts aimed towards business sustainability and application of sustainable business practices in business networks include interfaces and interactions between involved stakeholders and sources. We argue that stakeholders and sources should be recognised as intertwined, where resources used in activities in a business network causing resource residuals may be recovered and reused by other actors in the business network.Practice implications– The TBS model can be used by managers to plan, implement and assess practices to provide a holistic view of sustainable business activities that supports the development of a company and its network. It may also be used to map and navigate interactions between elements within and external to the company.Originality/value– The principal contribution of the current research is twofold, a TBS model and a tool to map and navigate corporate sustainability efforts. © Emerald Group Publishing Limited.
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