| 1. |
- Funke, Michael, 1966-
(författare)
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Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971
- 2015
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. When self-regulation was overtaken by state policies in 1971, it included several interlocking systems, of which parts survived the introduction of the state regime. The thesis’ aim has been to analyze how the rapid regime transitions in the self-regulation regime can be understood.The existing literature identifies four major transitions that occurred during the studied time period. To understand them, the thesis has studied the policy processes leading up to these transitions. Focus has been on the business interest organizations that controlled the regime and their regulatory strategies. Theoretically, the analysis has departed from the hypothesis that tensions between these organizations, due to their members’ different market interests and varying levels of exposure to regulation and public badwill, to a significant degree informed their strategic choices as well as policy outcomes.The results show that the policy processes preceding the regime transitions were characterized by internal tensions, whereby organizations representing advertisers, and to a lesser degree media carriers, due to their members’ higher level of exposure to regulation and public badwill, successfully supported stronger market policing, while ad agencies, being less exposed, as well as a peak industry organization for the proliferation of marketing largely opposed such measures, preferring a more lenient regulation. However, due to increased exposure to regulation and bad will, the ad agencies finally abandoned their opposition and took the lead in regulatory innovation through the introduction of an extensive clearance program that survived the launch of the state regime, becoming a key component in the co-regulatory structure that followed.
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| 2. |
- Funke, Michael, 1966-
(författare)
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Från tidningsannonser till sponsrade länkar : den svenska reklamens utveckling
- 2013
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Ingår i: Entreprenörskap och varumärken. - Möklinta : Gidlunds förlag. ; , s. 87-106
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- Artikeln åskådliggör den moderna svenska reklamens historiska utveckling och förklarar den utifrån interaktionen mellan marknads- och innovationsutveckling, nya reklamkoncept och påverkan från samhällsdebatt och regleringar.
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| 3. |
- Näsman, Mattias, 1989-, et al.
(författare)
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A promised land? : First summary of the research program
- 2023
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- This document lays out the background for the research program “A promised land? Drivers, challenges and opportunities related to the (green) industrialization of Northern Sweden,” (nr. M22-0029) awarded by the Swedish Riksbankens Jubileumsfond’s in 2022. The document summarizes work in progress and may therefore be updated and republished in different versions according to the requirements of the program. This interdisciplinary program aims to understand the economic, social, and political challenges and opportunities of the ongoing industrial transformation in northern Sweden. A key element of the program is to identify drivers, obstacles, and preconditions in a historical, present, and forward-looking process-perspective.
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| 4. |
- Mäkeler, Hendrik, 1979-
(författare)
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Von Wikingern über Geld lernen
- 2012
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Ingår i: Frankfurter Allgemeine Zeitung. - 0174-4909. ; :198, s. 19-
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Tidskriftsartikel (populärvet., debatt m.m.)
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| 5. |
- Leopold, Lennart, 1949-, et al.
(författare)
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Förord
- 2009
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Ingår i: Leopold, Lennart, Ström, Eva (red.). Det var ingen tjusande idyll. - Stockholm : Atlantis. - 9789173533065 ; , s. 9-12, s. 3-, s. 6-7
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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| 6. |
- Jörgensen, Hans, 1961-, et al.
(författare)
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Private landowners’ relation to land and forest in two Estonian counties
- 2010
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Ingår i: Journal of Northern Studies. - Umeå : Umeå University & The Royal Skyttean Society. - 1654-5915. ; 2010:2, s. 33-54
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Tidskriftsartikel (refereegranskat)abstract
- This comparative study is based on two large surveys of privateland and forest owners in two Estonian counties. While more than half of Põlvamaa is covered with forests, Läänemaa has a potential for summer tourism and second homes. We explore different rationales for obtaining landed property and analyse the individual property holders’ relations to—and use of—landand forests. Based on the two interlinked restitution and privatisation processes from 1991 onwards, our surveys reveal two main rationales among the owners:emotional and economic. The owners’ relations to the property are connected with legacies from both the interwar independence and the Soviet period. In addition, different rationalities, ambitions and attitudes are also related to how the property was obtained. In spite of the demand for land, many resituated landowners have chosen to maintain or recreate family property, even if the property was not actively used. In both Põlvamaa and Läänemaa the emotional bonds to land are strong among the owners of restituted or inherited property, while this is a weaker factor among those who have obtained land or forest through privatisation.
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| 7. |
- Funke, Michael, 1966-
(författare)
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Advertising of a national importance the Swedish Advertisers’ Association and the institutionalization of Sweden’s international advertising 1955-1972
- 2023
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Ingår i: Journal of Historical Research in Marketing. - : Emerald Group Publishing Limited. - 1755-750X .- 1755-7518. ; 15:1, s. 1-24
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – The purpose of this paper is to analyze the Swedish Advertisers’ Association role in institutional development of Swedish international advertising during 1955–1972.Design/methodology/approach – Qualitative analysis of organizational material to analyze institutional development of collective international advertising.Findings – A new postwar paradigm that focused on a consumer-oriented brand ideology enabled marketing nexecutives in the Swedish Advertisers’ Association to develop a new discourse on international advertising inSweden, which then was institutionalized within a national network on export promotion. The institutionalization process was supported by a corporatist system typical of smaller export dependent postwar European economies.Research limitations/implications – While based on a national case, this study points to the importance of understanding how advertising concepts are embedded within other economic, political and cultural systemsthan in those they originated in and how this contributes to a heterogenous implementation of similar ideas andpractices. This study also illustrates how members can use their association to institutionalize a new discourse on marketing and network with other actors to enhance the use and reputation of its ideas and practices.Practical implications – By highlighting the importance of analyzing both internal and external organizational relations, this study contributes to the research on history of marketing by making salient the importance of an institutional perspective to understand key processes in marketing. In practice neitherthe institutional perspective nor the explanatory power of discourse has received much attention, therefore the study results should be both interesting and valid for practitioners as well.Originality/value – The study of the historical development of international advertising is limited and often descriptive. This study contributes to the literature by using a theoretical and methodological approach to make salient how the interaction between discourse, marketing associations and other collective actors propelled the institutionalization of international advertising within a specific national context.
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| 8. |
- Funke, Michael, 1966-
(författare)
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Swedish Advertisers’ Association and Institutional Development of Swedish Export Promotion Advertising 1955-1972
- 2021
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Ingår i: Marketing and Social Change. - Toronto : Conference on Historical Analysis and Research in Marketing (CHARM). ; , s. 37-40
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- Purpose – To analyze the Swedish Advertisers’ Association role in the institutional development ofSwedish export promotion 1955-1972.Methodology/approach – Qualitative method, business interest organization theory, advertisingconcepts related to the historical development of marketing.Findings – Thanks to bottoms-up engagement of members in the mid-1950s, leading to the formationof the knowledge-exchange committee for members of the association (the E-group), the associationbecame crucial in enabling Swedish companies getting access to marketing resources when competingon foreign markets, as well as becoming a key player in supporting the collective export promotionefforts of the Swedish government. The E-Group increased member participation and knowledgeexchange among members, supporting professionalization and legitimacy of advertising practices.Limitations/implications – While based on a national case, the study illustrates how marketingassociations act in an institutional system, while being challenged by member demands to supplythem with adequate resources, highlighting the importance of analyzing both the collectiveorganizations and the political system they are part of to understand the historical development ofmarketing.Originality/ value – The history of export promotion and export advertising is not well studied on aninstitutional level. This study furthers knowledge of this significant aspect of marketing history aswell as the history of political economy, making salient the interaction between the state andorganized business interests in a key aspect of a national economy. This should interest the fields ofmarketing history as well as, business studies, economics and political science.Keywords – Advertising history, business history, export promotion, business associationClassification – Research paper
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| 9. |
- Funke, Michael, 1966-
(författare)
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Swedish Business and the Political Radicalism of the 1960s : the Case of Advertising
- 2011
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Ingår i: <em>Aktörer och marknader i omvandling</em>. - Uppsala : Acta Universitatis Upsaliensis. - 9789155480592 ; , s. 94-109
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- The polical radicalism of the 1960s confronted the consesus politics of the corportist political economies of the West. The new social movements (NSM) that arose at this time have been studied, but the reactions of the established interest groups to their emergence is largely unknown. This study highlights how a number of Swedish business interest associations (BIA) repsonded to these groups, specifically to their critcism of advertising. The actions of the NSMs and the BIAs are contextualized within the radicalization of the ruling labor movement, state consumer politics, and the increasing importance of mobilizing public opinion when trying to influence policy and regulations pertaining to advertising. Offe's categories of "old politics vs. new politics" is used as ideal types, and Manin's analytical categories describing the historical development of modern democracy ( from "party democracy" to "audience democracy") is used as analytical tools. The conflict over advertising took place during a transition from party democracy to audience democracy, which forced the BIAs to re-invent their strategies on influencing policy, devoting more effort in developing outside strategies in influencing public opinion. The NSM were no theat in themselves, but their media skills meant that they could influence both public opinion and the ruling labor movement, which risked leading to stricter advertising regulations. The initial efforts of the BIAs were not successful, but the experience can be seen as a starting point of the increased business activity in mobilizing public opinion which was spearheaded by peak business interest associations in the 1970s and 1980s.
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