| 1. |
- Van Der Merwe, Rian, et al.
(författare)
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Finding the hidden value in SME networks
- 2008
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Ingår i: International Journal of Enterprise Network Management. - : InderScience Publishers. - 1748-1260 .- 1748-1252. ; 2:2, s. 145-166
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Tidskriftsartikel (refereegranskat)abstract
- Drawing on both social network and social capital theory, this study explores the formation of 'elusive ensembles' on the internet in BioTech Small and Medium-Sized Enterprises (SMEs). Social network and structural hole theories are combined to identify the social capital associated with a network, and this in turn is used to signal entrepreneurial opportunity. Interestingly the findings outline areas where better network coordination is possible. Specifically, the research suggests that entrepreneurial opportunities exist (1) to develop better relationships with those key actors who can exert influence on the network and (2) for enhancing value in the distribution channel by taking on the role as a network intermediary where suitable.
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| 2. |
- Farshid, Mana, et al.
(författare)
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Digital Advocacy Among Industrial Employees : An Abstract
- 2020
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Ingår i: AMSAC 2019: Marketing Opportunities and Challenges in a Changing Global Marketplace. - Cham : Springer Nature. ; , s. 133-134
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Konferensbidrag (refereegranskat)abstract
- Digital advocacy by employees can provide the firm with reach and desirable outcomes. Increased reach and visibility can impact an organization’s brand awareness and employer branding (Sivertzen et al. 2013; Tsimonis and Dimitriadis 2014). In addition, increased brand awareness among stakeholders can help strengthen positive associations with the corporate brand that will make it easier to attract and retain employees (Backhaus and Tikoo 2004; Kohli et al. 2015; Sivertzen et al. 2013). Digital advocacy on social media is very much a double-edged sword, and it is therefore increasingly important for organizations to develop strategies for how best to manage it (Kietzmann et al. 2011; Kohli et al. 2015). The purpose of this research is to investigate and analyse the impact of internal branding and organizational commitment on the willingness of industrial employees to undertake advocacy. Five dimensions of employer branding have been labelled: Work Life Balance, Ethics and Corporate Social Responsibilities (CSR), Training and Development, Healthy Work Atmosphere, Compensation and Benefits (Tanwar and Prasad 2017; Ambler and Barrow 1996; Berthon et al. 2006). This research proposes a second-order hierarchical latent variable model whereby employer branding acts both directly and indirectly through organizational commitment to impact employee advocacy. Data was collected via a self-completing online questionnaire from among employees of a Swedish industrial organization that has a global presence. A total of 306 complete responses were collected with 51.7% response rate. Respondents come from a diverse group of individuals, 66% male; 61%, were aged between 35 and 54 years; 28% were between 18 and 34 years; and 11% were older than 5 years. The structural model was assessed in order to determine how well the empirical data fit with theory (Hair et al. 2014; Sarstedt et al. 2014). Findings indicate that training and development and healthy work atmosphere are the most influential dimensions, followed by a healthy work atmosphere, ethics and CSR. This implicates that industrial organizations who seeks to strengthen their employer brand could focus on these two dimensions primarily. According to Anitha (2014), it is important that employees are engaged in their organization and that can be obtained with the help of a pleasant work environment and good relationships with colleagues. Regarding testing the mediation effect, all the effect that employer branding has on digital employee advocacy is mediated by organizational commitment. This means that even though the employer brand is strong, an employee will not become a digital advocate if he or she is not committed to the organization. A strong employer brand does, however, increase the possibility that a committed employee will become a digital advocate.
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| 3. |
- Hultman, Magnus, et al.
(författare)
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Private label competition : the perspective of Swedish branded goods manufacturers
- 2008
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Ingår i: Management Research News. - : Emerald. - 0140-9174 .- 1758-6135. ; 31:2, s. 125-141
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – This paper aims to gain a better understanding of how Swedish branded goods manufacturers (BGMs) deal with the increased usage of private labels.Design/methodology/approach – The approach takes the form of answering the three research questions of this study: how private labels are viewed by BGMs on the Swedish market; how Swedish BGMs strategically respond to the increases in private labels; and how the benefits and drawbacks of these strategic responses are perceived by Swedish BGMs. A contrasting multiple case study of four Swedish companies in the fast‐moving consumer goods (FMCG) industry was used.Findings – The perceived advantages of private labels are connected to their overall control of the market in which they operate, whereas the advantages of BGMs are seen to be linked to product development and superior brand reputation. BGMs respond to private labels by taking them seriously and striving to increase the perceived distance of their brands from private labels in the eyes of the consumers. The overall benefit of these strategies is perceived to be preparedness for increased private label competition, while the drawbacks vary between companies.Research limitations/implications – In addition to empirical testing based on previous research on private label competition in a new setting, the study also presents suggestions for future research and the implications of the findings for managers.Practical implications – Findings indicate that BGMs should take the emergence of private labels seriously, while at the same time striving to maintain good business relationships with the retailers.Originality/value – The study provides insights into the competitive situation between private labels and the manufacturer brands in the Swedish FMCG market.
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| 4. |
- Pitt, Leyland, et al.
(författare)
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Global alliance networks: A comparison of biotech SMEs in Sweden and Australia
- 2006
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Ingår i: Industrial Marketing Management. - : Elsevier BV. - 0019-8501 .- 1873-2062. ; 35:5, s. 600-610
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Tidskriftsartikel (refereegranskat)abstract
- The role of networks in business operations is widely recognized. We discuss social network theory, identify its main constituents, and outline a methodology and procedure that enable the identification and valuation of informal networks in an international business-to-business environment. Research is carried on informal Internet networks among firms in the biotechnology industry from Sweden and Australia. We use the methodology to recognize salient nodes, determine prominence and identify structural holes that allow the unveiling of brokerage opportunities that lie latent in networks. Global firms and suppliers of industrial products that are or can position themselves effectively in a social network are in a position to leverage considerable value.
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| 5. |
- Pitt, Leyland, et al.
(författare)
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Swedish BioTech SMEs : The veiled values in online networks
- 2006
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Ingår i: Technovation. - : Elsevier. - 0166-4972 .- 1879-2383. ; 26:5-6, s. 553-560
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Tidskriftsartikel (refereegranskat)abstract
- For many years, sociologists have conceptualized and debated the value of "social capital", the resources embedded in an actor’s social network. The notions of network organizations and strategic alliances have become important forms of entrepreneurial venture, yet often the value in these networks is veiled by network complexity. These associations of individuals and organizations are typically undocumented, difficult to identify by third parties, and even pass unrecognized by their constituent members. They consist of informal Internet networks that are extremely valuable because of the strategic social capital embedded in them. Drawing on social network theory, this paper outlines a methodology for viewing and valuing informal Internet networks, using small-to-medium sized enterprises in the Swedish biotechnology arena as a backdrop. It demonstrates that networks can be constructed from the links between the web sites of actor firms, and that it is possible to use social network theory to identify the most prominent actors. Then, using structural hole analysis, the entrepreneurial opportunities surrounding these actors can be unveiled.
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| 6. |
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| 7. |
- Beheshti, Hooshang, et al.
(författare)
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The benefits of e-business adoption : an empirical study of Swedish SMEs
- 2007
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Ingår i: Service Business. - : Springer Science and Business Media LLC. - 1862-8516 .- 1862-8508. ; 1:3, s. 233-245
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Tidskriftsartikel (refereegranskat)abstract
- The global nature of business today and the advances in information and communications technologies have compelled corporations to employ emerging technologies in order to remain competitive. In recent years electronic business has been adopted by many corporations to improve operational efficiency, profitability, and to strengthen their competitive position. This study examines the impact of web-based e-business on the small and medium-size enterprises (SMEs) in Sweden. The analyses of data collected for this study provide valuable information to the executives of manufacturing and service SMEs. The findings show that the SMEs in the sample have benefited from e-business implementation in both operational and performance areas of their organization.
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| 8. |
- Beheshti, Hooshang, et al.
(författare)
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Electronic supply chain management applications by Swedish SMEs
- 2007
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Ingår i: Enterprise Information Systems. - : Informa UK Limited. - 1751-7575 .- 1751-7583. ; 1:2, s. 255-268
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Tidskriftsartikel (refereegranskat)abstract
- The Internet has become an integral part of business activities of most corporations today. Electronic supply chain management (SCM) can improve the operational efficiency of the firm by streamlining processes between the company and its suppliers, business partners, and customers. This research explores the extent and the degree of Internet application in Swedish small- and medium-sized enterprises (SMEs). The analyses of the data show that the Swedish SMEs use the Internet in their supply chain activities to a large degree. The study establishes some differences between smaller and larger organizations as well as between manufacturing and service companies.
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| 9. |
- Beheshti, Hooshang, et al.
(författare)
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Competitive advantage with e-business : a survey of large American and Swedish firms
- 2006
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Ingår i: Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness. - : Emerald Group Publishing Limited. - 1059-5422 .- 2051-3143. ; 16, s. 150-157
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Tidskriftsartikel (refereegranskat)abstract
- Advances in information and communications technology have allowed for a wide range of electronic business models and applications. These applications are providing a competitive advantage for organizations by creating efficiencies and cost reductions. Electronic business should be part of the overall corporate strategy and be integrated into core business processes. This study provides interesting insights into electronic business applications in large corporations and discusses similarities and differences that exist between Swedish and American corporations.
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| 10. |
- Beheshti, Hoosang M., et al.
(författare)
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E-business diffusion in large Swedish firms
- 2008
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Ingår i: Estableciendo puentes en una economía global.
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Konferensbidrag (refereegranskat)abstract
- Advances in e-business are potentially the most important development for both large manufacturing and service organizations around the globe. E-business technology affords the company to move from a traditional business model to a model that promotes shared activities, desicion making, and problem solving as well as strengthening the management of inter- and intra-organizationl processes.
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